Banking Services
It is the information only which empowers you with decision taking capability and it's a banking industry. Banking customers require information as fast as it is possible and it could be direct related to your brand image.
The distinction between the Banks and Financial service organization has vanished as Banks have matured into a complete personal finance institutions providing bouquet of financial services under one umbrella.
Banks need to look for innovative means of reducing cost and here we comes up with SMS solution that saves man power, telephone bills and valuable time. Now mobile SMS service has become crucial in banking services because of following reason:
Cost Effective: Mobile messaging helps Banks provide value added services at a marginal cost
Targeted: Specific message are conveyed based on the customer profile
Anywhere/Anytime: Mobile is almost always with the customer.
Personal: Highly effective as communication to an individua
Automated: Automatic relay of critical information
Few examples where SMS service could be used in banking industry:
- Information Broadcast
- Changes in policy affecting the consumer, e.g. Interest rate.
- Communication about major event, e.g. Branch opening.
- Scheduled Narrowcast
- Daily/Weekly reminders of account balances.
- Monthly status of reward points.
- Reminder of EMI payments, Bill payments.
- Send monthly applicable Bank charges
- Event Triggers
- Balance below a specified limit.
- Salary credit/ Cheque deposit in the bank. Credit limit exceeded.
- Cheque bounce/ honour alert.