When the communication is effective, everyone including students, parents, teachers and the administrators benefit.
In today’s times, millennials are much more isolated and disconnected from human interaction than ever before. Thus, it is incredibly important that parents work together with educational institutes ensuring their children get the best of all points of connection.
Also, it’s widely recognized that the more involved parents are in their child’s education, the better the pupil performs at the school or college. Educators also benefit when parents’ involvement is strong, simply because they gain an awareness of the ways they can build on personal strengths to support the nurturing of their students. As teachers understand more about students’ lives, they are able to connect classroom learning in real and more meaningful ways.
The communication between an educational institute and parents of its students is crucial, not only regarding the students’ academic but also regarding their social, emotional and cognitive development. But when both parties, parents and teachers face challenges in their respective roles, they need to find a middle ground where either and both work to create deeper, more meaningful partnerships that truly support learning.
In order to establish and maintain this interest, there needs to be regular and reliable communication and sharing of information between the institute, it’s representatives, students and the parents.
Effective communication today isn’t just limited to attending conclaves. It is about increasing opportunities for expanded learning, strengthening the connection between students, parents and the tutors while creating an overall positive experience for all the parties included.
The communication requirements of educational institutions are diverse. Whether connecting to staff members, parents or students, the method needs to be reliable and efficient. Just deploying an SMS system that keeps everyone informed on time can go a long way.
There are many reasons for the parents and also from the institutes for this lack of involvement. Some barriers are created by limited resources, while others originate from the beliefs, perceptions and attitudes of all the parties.
However, all of these can be eliminated with very little effort from Parents as well as from the Institute’s side.
Parents need to be able to both receive information from and pass information to the institute in a range of ways convenient to their circumstances.
In recent years, technology has played an increasingly key role in bridging the gap. Schools and colleges have been harnessing the power of technology to open up the effective channel of communication.
Through various technology-enabled means, contact can be established between all the parties irrespective of the location and time availability keeping parents updated with their child’s progress and achievements.
SMS updates, Email communications and having a mobile app that informs and coordinates between all parties have become imperative for the modern education systems to sustain and thrive in providing the world-class education as well as keep its teachers’, students’ and the respective parents happy.
What communication vehicle does your teacher/parent prefer? Always ask. Finding out how your teacher/parent would best like to be communicated with can seem simple, but helps in building trust. It may even help you get a faster response as well.
| The perfect option should be a medium that allows one-on-one communication. |
SMS is a channel that is personal yet has a professional feel to it. Also, it is a widely accepted medium and is non-invasive and every mobile phone has the option of an incoming SMS.
Email is another strong option but its dependency on the internet restricts it to limited circles.
A phone call is the most basic option but in today’s busy world not many might be comfortable taking a call during office hours.
If parents want frequent and ongoing feedback about how their children are performing they should let the institute know in advance.
|Again, SMS and even email work well here as institutes can forward individual feedback. A simple text can convey the message without taking much time of either party.|
As parents, we don’t really know the roles we can play in our child’s classroom and the ways we can best support their learning. And every child’s teacher will differ in their opinions of your role. So when they get the first chance, parents must take the first step and ask what roles they can play in supporting the learning.
Internal communication is just as important as communicating outside the institute.
Millennial are always on their mobile. Institutes can use it to their advantage by choosing a medium that never fails to attract – SMS.
Also, most institutes these days have an online presence allowing them to integrate SMS functionality via API integration that further allows sending SMS directly from the platform.
Sending timely notification not only allows parents to act timely but also adds positivity to the communication experience.
Institutes can use SMS to send timely notifications for:
A university in Italy offers an SMS service which allows prospective students to train for the admission test. By sending a text on designated short code students receive the test and after submitting the test they receive a personalized SMS with their individual scores.
A university in Nebraska sends early acceptance notifications via personalized SMS to subscribing students.
The chain of schools and pre-schools in India, Euro Kids sends a timely SMS notification to parents regarding timings, assignments, holidays and more using their Buddy App.
Most educational institutes want to have a better relationship with their teachers and parents of students. The co-operation and support of both parents and teachers can make a real difference to how children engage in learning. Institutes who wish to get it right must build communication step by step – engaging students and parents in the learning process from the very beginning.
This is a guest post by Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing. Today’s consumers…
This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India…
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to…
Do you know the first thing 80% of millennials do right after they wake up is to check their mobile…