Don’t Ruin Your Marketing Strategy By Missing Out On Language-Based Personalization

Once upon a time, becoming a national brand took lots of time and efforts. You’d launch someplace and then slowly build a local and then regional reputation, expand and then finally, with luck on your side, a great team and a lot of hard work, you’d enter the national market creating a name for yourself.

But thanks to mobile you can reach the market anytime, even within hours of launching your brand.

It is the widest opportunity any business can think of, but it comes with a major challenge.

In a country with hundreds of regional languages, how do you communicate effectively with the local customer base?

Common Sense Advisory surveyed 2,430 web consumers in eight countries to learn about how language affected their purchasing behaviours.
  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

Wouldn’t you love it if the brand you follow responds back to you in your regional language?

Customers prefer to do business in their own language from both, a cultural and a linguistic point of view. Then what’s holding you back? You as a brand can communicate with your customers in their regional language increasing your chance of conversion. How, you ask?

Language-Based SMS Or As We Call It UNICODE

A land of many languages and dialects, Hindi is the official language in India and a sizeable population speaks Hindi while the rest are comfortable in their regional language. Though English is recognized as an official language, a majority of the Indian population still do not speak the language. Almost 60% of the urban population access content in regional language when compared to English.

And that is the reason that Facebook is available in several local languages and so is Wikipedia. Also, Quora too launched their Q&A platform in Hindi and plans to launch it in several regional languages. According to Google, local language consumption is four times that of the English language.

With a 98% open-rate, SMS is the most powerful brand communication medium and it gives an option to communicate in not just 1 or 2, but 18 regional languages including Hindi.

Get The Full Benefit Of Language-Based Personalization

  • Automate your message translation
  • Be thoughtful about cultural differences
  • Use an effective platform with global reach

MSG91 Goes Down The Regional Path!

With Unicode services, MSG91 was already offering the option to reach out to local customers in their local language but now going a step further MSG91 has combined the services of translating SMS with in-company.

You read that right!

Now you can send your SMS in any of the available 18 regional languages without worrying about the translation services. Just send in your SMS in and the in-house expert translators will do the work of translating the SMS in the preferred regional language.

That’s not it folks…there’s more!

Don’t know which regional SMS should target which state? Leave it in the hands of the experts. Your SMS will be translated in whichever language you want and will be sent to that particular state. Wish to cover all regions? MSG91 got that covered too. One SMS translated into 18 languages, sent out all the states that officially speak those languages.

Let’s cover from the beginning:

  • Consumers prefer to do business in their native language
  • More than half the consumers are ready to pay more if they get information in their own language
  • Unicode allows you to send SMS in 18 languages
  • Language-based personalization
  • Languages covered are: Hindi, Kannada, Telugu, Punjabi, Tamil, Malayalam, Konkani, Gujarati, Bengali, Nepali, Urdu…
  • MSG91 offers translation service for all regional languages
  • Regional SMS can be segregated by MSG91 and sent to respective states

Final Thoughts

Not every brand will have a use for regional SMS, especially if they’re targeting a homogenous user base. But brands that are looking to establish themselves glocally—or have already done so—can provide their customers with a clearer, more useful messaging experience by taking advantage of the simple yet powerful regional SMS functionality.

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Pallavi Jaisinghani

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