Once upon a time, becoming a national brand took lots of time and efforts. You’d launch someplace and then slowly build a local and then regional reputation, expand and then finally, with luck on your side, a great team and a lot of hard work, you’d enter the national market creating a name for yourself.
But thanks to mobile you can reach the market anytime, even within hours of launching your brand.
It is the widest opportunity any business can think of, but it comes with a major challenge.
| Common Sense Advisory surveyed 2,430 web consumers in eight countries to learn about how language affected their purchasing behaviours. |
Customers prefer to do business in their own language from both, a cultural and a linguistic point of view. Then what’s holding you back? You as a brand can communicate with your customers in their regional language increasing your chance of conversion. How, you ask?
A land of many languages and dialects, Hindi is the official language in India and a sizeable population speaks Hindi while the rest are comfortable in their regional language. Though English is recognized as an official language, a majority of the Indian population still do not speak the language. Almost 60% of the urban population access content in regional language when compared to English.
And that is the reason that Facebook is available in several local languages and so is Wikipedia. Also, Quora too launched their Q&A platform in Hindi and plans to launch it in several regional languages. According to Google, local language consumption is four times that of the English language.
With a 98% open-rate, SMS is the most powerful brand communication medium and it gives an option to communicate in not just 1 or 2, but 18 regional languages including Hindi.
With Unicode services, MSG91 was already offering the option to reach out to local customers in their local language but now going a step further MSG91 has combined the services of translating SMS with in-company.
Now you can send your SMS in any of the available 18 regional languages without worrying about the translation services. Just send in your SMS in and the in-house expert translators will do the work of translating the SMS in the preferred regional language.
Don’t know which regional SMS should target which state? Leave it in the hands of the experts. Your SMS will be translated in whichever language you want and will be sent to that particular state. Wish to cover all regions? MSG91 got that covered too. One SMS translated into 18 languages, sent out all the states that officially speak those languages.
Not every brand will have a use for regional SMS, especially if they’re targeting a homogenous user base. But brands that are looking to establish themselves glocally—or have already done so—can provide their customers with a clearer, more useful messaging experience by taking advantage of the simple yet powerful regional SMS functionality.
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