Effective unified communication is the foundation, as without it, only a few aspects of business experience count.
As a parent, you wouldn’t play favourites, but at some point, you do acknowledge the particular skill that is more important than others. In business, that skill is communication.
Everything in business is related to communication, even if it seems non-communication-centred.
Be it external or internal, communication is strategically important as it is communication that aligns with business goals to produce maximum output.
As workplaces continue to diversify by moving away from the concrete cubicles, it has become all the more imperative for business leaders to ensure their teams are equipped with tools that allow them seamless communication, both within the team and with customers.
Moreover, as offices continue to expand towards distributed and mobile workforce, providing employees with business-critical information requires effective unified communication solutions.
Thanks to smartphones, tablets and wireless internet technologies, work is no more restricted to a place, rather have transformed into an activity. Also, since the organization chart has grown flatter and employees need access to information directly, CaaS is the ultimate solution.
While interacting with different channels, customers should get the feeling that they’re interacting with the same brand and that can be achieved only through unified communication.
The cloud-based tools can be easily integrated not only making it seamless for the team, platform and customers to communicate, but the benefits your business reaps are immense.
Centralized solutions and mobility lead to higher productivity
Unified communication tools allow businesses to foster better collaboration. With voicemail, email, SMS and other mobility integration in your product, your employees, management, clients, vendors, and shareholders can remain connected from any part of the world. Also, no more chances of missed voice calls, full email inboxes or other communication breakdowns as it highly reduces the risk.
Improved customer experience management
CaaS allows you to add diverse channels to communicate with your end customer. With the integrated ability, you can send SMS, email notification, voice message and more directly from your platform keeping customer timely informed.
Also, the unified communications tools allow transparency in customer interactions, so your representatives can always view a customer’s history and offer fitting solutions.
Targeted and meaningful recommendations
Instead of working blindly on cold leads, adding communication across the customer journey can allow you to target your audience. This simply means you can offer them meaningful recommendations based on their personal choices.
Validating authenticity to add security
Security is a cross-functional concern and you as a product-owner know how important it is, but aren’t sure how to quantify it? CaaS once again comes to the rescue with 2FA solutions that allow you to communicate with your customer validating their authenticity during the sign-up process and other crucial account transactions.
Web and teleconferencing tools reduce costs
By bundling VoIP, messaging, email, OTP, data, storage and other services, companies can definitely achieve immediate cost reduction making it no small feat.
Adding value to products and applications, CaaS platforms are already busy rolling out advanced services – click-to-call, voice blast, SMS integration, one-time password and more.
As CaaS further evolves, it is bound to unleash a wave of innovation and you as a business leader need to make sure your product is riding on this wave offering best solutions to your customers.