A marketer’s best friend, transactional emails are typically the most relevant emails you can send to your customers. They reflect what your visitors have actually done – signed up for a new account, purchased, downloaded content, entered a contest... Transactional emails have 8x more opens & clicks and can generate…
What is Meant by OTP? OTP or one-time password refers to the random and uniquely generated code or OTP verification number which is generated while performing a confidential transaction and sent to the mobile phone as SMS or email address of that person for OTP verification and authentication. What Does…
The shift to the new normal has been tough, but it is the digital world that has enabled businesses to retain some form of connectivity with the people in their lives. Also, the fact that there is an abundance of communication tools at disposal to solve bewildering challenges. But the…
SMS has been a long-standing means of communication in mobile networking for about three decades. With the latest improvements to technology, the humble SMS has received its fair share of revamps too, and are now just not used to chat and communicate with near and dear ones. With startups, freelancers,…
This is a guest post by Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing. Today’s consumers are savvier than ever before, and they can smell a sales pitch from three blocks away. It’s tempting to push the hard sell on your products online, particularly…
We’re living in a mobile-first world. Be it interacting with one another, brands with their customers or the world around us, mobile devices have become our go-to gadget and texting our go-to communication medium. Did you know: 82% of people keep notifications turned on for SMS messages 95% of…
Cricket, Bollywood and Music are the things that drive Indians crazy, no matter where they are. According to the Zenith Global Advertising Expenditure Forecasts driven by the general elections, cricket world cup and Indian Premier League, the expected rise of advertising spends of the country in 2019 is 15% to…
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to connect with the customer first. And, for that, you need to take responsibility for your brand communication. As a small business owner, building rapport with your customers is easy.…
Do you know the first thing 80% of millennials do right after they wake up is to check their mobile phones? On average, we check our phones 85 times a day. Almost everyone these days is arrested in their mobile phones either to stay connected with social media or to…
Remember those times when for even a minor issue we had to wait on hold, listen carefully and then respond to various IVR questions and then finally get connected to a human representative and start the process again. Far too lengthy and most of the time complicated process, all it…