This is a guest post by Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing. Today’s consumers are savvier than ever before, and they can smell a sales pitch from three blocks away. It’s tempting to push the hard sell on your products online, particularly…
We’re living in a mobile-first world. Be it interacting with one another, brands with their customers or the world around us, mobile devices have become our go-to gadget and texting our go-to communication medium. Did you know: 82% of people keep notifications turned on for SMS messages 95% of…
Cricket, Bollywood and Music are the things that drive Indians crazy, no matter where they are. According to the Zenith Global Advertising Expenditure Forecasts driven by the general elections, cricket world cup and Indian Premier League, the expected rise of advertising spends of the country in 2019 is 15% to…
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to connect with the customer first. And, for that, you need to take responsibility for your brand communication. As a small business owner, building rapport with your customers is easy.…
Do you know the first thing 80% of millennials do right after they wake up is to check their mobile phones? On average, we check our phones 85 times a day. Almost everyone these days is arrested in their mobile phones either to stay connected with social media or to…
Remember those times when for even a minor issue we had to wait on hold, listen carefully and then respond to various IVR questions and then finally get connected to a human representative and start the process again. Far too lengthy and most of the time complicated process, all it…
When the communication is effective, everyone including students, parents, teachers and the administrators benefit. In today’s times, millennials are much more isolated and disconnected from human interaction than ever before. Thus, it is incredibly important that parents work together with educational institutes ensuring their children get the best…
Here is the list of 10 must-have features for you! Instant messaging is oh so popular but did you know it is the plain old SMS that people prefer for their professional as well as personal lives. SMS is still the number one choice for business communication as it has…
Did you know the first ever SMS was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992 using a personal computer to an Orbitel 901 handset? The text of the message was “Merry Christmas“. It’s 2020, almost 3 decades since the first…
What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional. The year 2018 was all about AI-driven applications and every SaaS company we know has either already started or working towards joining the AI bandwagon. It comes as no…