Are You Violating TRAI’s SMS Regulations?

Are You Violating TRAI’s SMS Regulations?

Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…

What Is RCS And Why Should It Matter To You?

What Is RCS And Why Should It Matter To You?

SMS in 2019 to go multimedia under the new avatar – RCS!   The next-gen text messaging protocol, RCS, is set to offer a real change in the messaging experiences for consumers. having a significant impact on texting, image and GIF sharing. With an open, consistent and globally interoperable messaging service,…

The Power User's Guide To SMS Marketing

The Power User's Guide To SMS Marketing

SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services.  Compatible with any and all mobile phones – 5 billion+ mobile phone users in the…