This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India sent SMS messages in 2018. Now more than ever, it’s crucial that you create an SMS strategy that’s capable of reaching that large audience. What makes SMS different…
You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…
End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are…