Developing an Android Messaging App?

Developing an Android Messaging App?

Here is the list of 10 must-have features for you! Instant messaging is oh so popular but did you know it is the plain old SMS that people prefer for their professional as well as personal lives. SMS is still the number one choice for business communication as it has…

5 Reasons your Email Reminders Fail

5 Reasons your Email Reminders Fail

You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…

Are You Violating TRAI’s SMS Regulations?

Are You Violating TRAI’s SMS Regulations?

Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…