SaaS Marketing Simplified SaaS marketing is different and so should be your marketing strategy. Selling something that is intangible is totally different than selling a physical product. It becomes more so ever trickier as the services keep changing with every product update and the challenge doesn’t end here. For…
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…
The most common question we get is whether businesses can legally text message their customers? Here’s what we have to say to it – user consent isn’t complicated, but it is necessary. In 2012 Papa John’s had to pay over $16 million to settle a class action…
India has a population of 1.3 billion people, out of which 448.2 million people have access to phones and the internet. Millions of calls are placed in a day among these users, both of national and international numbers. The progress of mobile technology has brought all products, services…