Smart Shift is the logistics service unit of the Mahindra Group where the logistics are transferred across different locations in a hassle-free manner. With the vision to help the customers shift or send logistics across different locations efficiently, Smart Shift has been rigorously working on the logistics services for the customer’s welfare.
A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like logistics updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.
Smart Shift is managing their operations and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to built communication at different events such as
- As soon as the customer signs up, they receive the Verification code OTP via SMS.
- Every time the customer makes a new shift, they receives an OTP along with the billing details via SMS. This OTP has to be shared with the logistics operator in order to start the shift.
This way Smart Shift has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.
As a result, the customer gets regular updates for every event related to their shift via secured channel making the operations reliable and seamless. Moreover, the secured sign up strengthens bond with customers resulting in a better rapport with the customer and increase in sales.