Best Rich Communication Services (RCS) in United Kingdom

Interact with your users using rich, branded, and conversational RCS messaging. Here at MSG91, we’re redefining A2P messaging with next-gen rich communication services.

Be future-ready with RCS

Rich Communication Service (RCS) is a modern communication protocol that is used by messaging partners, telecom operators, and other organizations. OEMs are in charge of rich multimedia messaging. It includes everything you’ll need for next-generation advanced messaging. MSG91 offers powerful RCS rich communication services that are built around the distinct needs and requirements of businesses in United Kingdom.

What can Rich Communication Services help you achieve?

Send branded messaging, create chat groups, and have read receipts. Send high-resolution media, like images, audios, videos, gifs, map locations, and deep links to CTAs. Have an insight into the performance of your messaging. With rich communication services RCS of MSG91, the sky is truly the limit for your team. It’s one of the reasons why we’re trusted by thousands of businesses in United Kingdom.

Best rich communication services that unlock limitless OTT communication advantages

Introduce the conversations across every channel

Serve your customers better everywhere, anytime, 24×7. With our communication platform, the process is seamless and effortless.

Modernize messaging across all applications.

Incorporate a modern messaging experience for your customers into the website and mobile apps of your brand. Always keep them engaged and aware of your brand.

Ensure excellent experience

Be exceptional while live chatting with AI, bots, and integrated apps for conversational business scaling. Be there for the customers everywhere, addressing their questions.


Include the sender’s name, logo, and color in your messages to increase brand recognition.


Communicate with a verified account badge and earn your customers’ trust. Eliminate all their doubts and win them over with top-rated rich communication services in United Kingdom.


Incorporate smart actions such as calendar appointments, read receipts, and a variety of calls to action to create advanced communications.


Our rich message templates come with the ability to add images, videos, audios, locations, QR codes, and deep linking to send transactional or service updates.


Just like an SMS all you need to communicate with
your customers is their mobile number.


Get reply buttons, multiple CTA options that enable better conversations and conversions. Our rich communication services RCA is built for businesses that want high conversion.


To generate engagement levels and responses, multiple matrices are used. So, say goodbye to the static approach and hello to a conversational ecosystem.

Unveil the next generation of powerful messaging


RCS chat service stands for Rich Communication Services and is a smarter way to send text messages to your customers. Rather than using the limited features of the SMS service, RCS makes it easy and quick for customers to text their favorite brands, send or receive high-resolution images and videos while receiving time-sensitive updates from the companies.

RCS chat service gives businesses a new and upgraded way to establish two-way communication with clients and customers. To further explain rich communication chat service, it is a business communication software similar to app store messaging applications such as  WhatsApp that lets you send images, videos, and emojis.

The difference between RCS and SMS is that RCS chat service is an evolution of SMS and MMS services. It operates completely within your phone's default texting app while granting features such as read receipts, emojis, attachments, and live typing indicators at the same time. You can also send pictures and videos using rich communications as you do on WhatsApp. There are no character limits in RCS Rich Communications Services like you would come across in SMS.


 RCS’s end-to-end encryption makes it safer for users than SMS. To put it simply, because of the end-to-end encryption of RCS services, your messages are encrypted on the device in such a manner that it can only be decrypted and read on the receiver's device. This means no one else or any third-party apps will be able to spy on your conversation with RCS. On the other hand, many apps ask for permission to read your SMS and can gain access to sensitive information, while several apps or even a person may be able to snoop into your SMS without your consent.


A communications software can be used by brands and businesses to interact with their customers in a simple yet sophisticated interface by bringing in added features of chat apps integrated with SMS. Communication software comes with built-in enterprise-level encryption security to protect sensitive information.