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Marketing Communication

Tips & Tricks to Successful Business Texting

7 min read  •   By Pallavi Jaisinghani in Marketing Communication on 25 Jul 2019

We’re living in a mobile-first world. Be it interacting with one another, brands with their customers or the world around us, mobile devices have become our go-to gadget and texting our go-to communication medium. Did you know: 82% of people keep notifications turned on for SMS messages 95% of…

Marketing Communication

Why you need the Right Tools to Make Data-Driven Decisions while sending SMS Campaigns

6 min read  •   By Priya Choudhary in Marketing Communication on 10 Jul 2019

This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India sent SMS messages in 2018. Now more than ever, it’s crucial that you create an SMS strategy that’s capable of reaching that large audience. What makes SMS different…

Marketing Communication
World Cup Fever in India - How Mega-Brands Are Using SMS

World Cup Fever in India - How Mega-Brands Are Using SMS

3 min read  •   By Pallavi Jaisinghani in Marketing Communication on 01 Jul 2019

Cricket, Bollywood and Music are the things that drive Indians crazy, no matter where they are. According to the Zenith Global Advertising Expenditure Forecasts driven by the general elections, cricket world cup and Indian Premier League, the expected rise of advertising spends of the country in 2019 is 15% to…

Marketing Communication
Read Full Story

Know The Secrets Behind How To Increase Readership

6 min read  •   By Pallavi Jaisinghani in Marketing Communication on 04 Dec 2018

In this mobile-first age where TV ads are skipped and email inboxes automatically filter out promotions, it’s not surprising that marketers are desperate for a tool that can reliably get user’s attention. What is surprising though, is how influential the lowly SMS text message, a tool that was…

Marketing Communication

The Power User's Guide To SMS Marketing

5 min read  •   By Pallavi Jaisinghani in Marketing Communication on 28 Nov 2018

SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services.  Compatible with any and all mobile phones – 5 billion+ mobile phone users in the…

Marketing Communication

SMS Marketing For Businesses In The Times Of Automation And Digital Noise

4 min read  •   By Pallavi Jaisinghani in Marketing Communication on 21 Nov 2018

Why Businesses Text? The number of times I see a text and wonder why it was sent to me – maybe 1 in 50. This peace of mind – and uncluttered inbox, I attribute to the DND facility. Only those brands reach me, that have my consent. This fact itself…

Marketing Communication

SMS Marketing - An Expert Email Marketer's Guide To Acing SMS As-A-Channel

3 min read  •   By Pallavi Jaisinghani in Marketing Communication on 13 Nov 2018

Learn how SMS marketing can enhance the reach of your email marketing campaign. Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective. If you’re planning to run an email campaign adding SMS to it would…

Marketing Communication

An 8 Step Guide On How To Run A Successful SMS Marketing Campaign

3 min read  •   By Pallavi Jaisinghani in Marketing Communication on 18 Oct 2018

Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day, don’t you feel there’s a lot of competition to gain the attention of your targeted audience? The number of SMS…

Marketing Communication

13 SMS Marketing Tactics

1 min read  •   By Pallavi Jaisinghani in Marketing Communication on 05 May 2018

Here’s the cheat sheet to SMS marketing communication: the 13 SMS tactics which could be used for an effective SMS marketing to improve the customer reach and getting more business done with higher conversions and active participation of customer.       Views: 71…

Marketing Communication

Measure Your SMS Marketing Effectively For A Greater ROI

4 min read  •   By Pallavi Jaisinghani in Marketing Communication on 03 May 2018

When it comes to marketing, nothing can be as direct as SMS. A noninvasive mode of communication, sending texts is inexpensive, open-rate are extremely high with 98%, read-rate too are huge with 83% read within 3 minutes of an SMS being delivered and so is the ROI.   You know…

Marketing Communication
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