We’re living in a mobile-first world. Be it interacting with one another, brands with their customers or the world around us, mobile devices have become our go-to gadget and texting our go-to communication medium. Did you know: 82% of people keep notifications turned on for SMS messages 95% of…
This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India sent SMS messages in 2018. Now more than ever, it’s crucial that you create an SMS strategy that’s capable of reaching that large audience. What makes SMS different…
Cricket, Bollywood and Music are the things that drive Indians crazy, no matter where they are. According to the Zenith Global Advertising Expenditure Forecasts driven by the general elections, cricket world cup and Indian Premier League, the expected rise of advertising spends of the country in 2019 is 15% to…
SaaS Marketing Simplified SaaS marketing is different and so should be your marketing strategy. Selling something that is intangible is totally different than selling a physical product. It becomes more so ever trickier as the services keep changing with every product update and the challenge doesn’t end here. For…
In this mobile-first age where TV ads are skipped and email inboxes automatically filter out promotions, it’s not surprising that marketers are desperate for a tool that can reliably get user’s attention. What is surprising though, is how influential the lowly SMS text message, a tool that was…
SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services. Compatible with any and all mobile phones – 5 billion+ mobile phone users in the…
Why Businesses Text? The number of times I see a text and wonder why it was sent to me – maybe 1 in 50. This peace of mind – and uncluttered inbox, I attribute to the DND facility. Only those brands reach me, that have my consent. This fact itself…
Learn how SMS marketing can enhance the reach of your email marketing campaign. Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective. If you’re planning to run an email campaign adding SMS to it would…
Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day, don’t you feel there’s a lot of competition to gain the attention of your targeted audience? The number of SMS…