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What is a transactional email?
Transactional emails are sent to facilitate a consented transaction between the sender and the receiver, for example, the purchase of a product. Transactional emails normally consist of information that a recipient wants or needs and consequently have very high opening (click) rates.
Common reasons to send transactional email to recipients include account opening emails, other device log-in flags, OTP verification, password resets, order receipts, account notifications, admission status, flight updates, and social media updates like upload and follower notifications.
How do I start sending email?
After creating your account with MSG91, To get started with emails, get your domain added and fully configured. Then Set up SMTP or integrate with API to start sending transactional emails. Get API for Transactional email in the doc
What qualifies as a transactional email?
A transactional email is an automatically generated email exchanged between a sender and a recipient. Unlike promotional emails that are marketing-oriented bulk distributions of the same message to several contacts at the same time, transactional emails are personalized updates and sent to recipients typically one at a time.
Transactional emails are non-marketing informational messages that organizations and institutions have to send in order to validate a transaction or provide a product or service, as required by the client. For this reason, businesses don't need to take express consent from the recipient to send transactional emails. The updates and information are sent directly to the registered email address provided while logging in.
How do you write a transactional email?
Once you have created the basic format of your transactional emails, these are auto-generated through programming and sent to the right customer. Use the following tips to create your email using MSG91 Email API for transactional email services.
What is a transactional email service?
A transactional email service is an organization that provides businesses and institutions a platform to send hassle-free transactional email to their customers and clients. MSG91 is a transactional email provider that helps you to create, customize, and send transactional emails through proprietary transactional email software. Within a few easy steps, you can keep your customers updated with their order details, booking status, login prompts, and other essential information that may or may not require an action from them.
What is a transactional Email API?
A transactional email API (application programming interface) gives applications access to functionality available in an email platform. Using a transactional email API, you can easily generate and send transactional emails while enabling access to email metrics and check the status of the transactional emails sent to the recipient.