About

Barbeque Nation is a Restaurant chain across different cities in India. With the vision to offer their customers with quality food with a good experience, and to ensure it happens efficiently, Barbeque Nation has been rigorously working on sending the booking updates for their customer’s satisfaction.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.

Solution

Barbeque Nation is managing their operations by its website https://www.barbequenation.com/ and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as:

• Once the customer makes a reservation, the customer receives an Reservation Confirmation SMS.
• If the reservation gets cancelled, the customer receives an Reservation Cancellation SMS.
• Customer receives SMS notifications regarding all the Ongoing Offers and Updates.

Benefit

As a result, the customer gets regular updates for their reservations and ongoing offers via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in sales.