About

Indialends is a personal loan providing Fintech platform. With the vision to offer their customers a seamless loan approval, and to ensure it happens efficiently, Indialends has been rigorously working on sending the updates and information for their customers security and satisfaction.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to update users’ for building a strong customer relationship, a real-time communication channel targeting wide reach for mass audience (customers) is required.

Solution

Indialends is managing their operations by its website https://indialends.com and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

• Sends OTP on signup/registration via SMS.
• Sends OTP for mobile number verification via SMS.
• Sends OTP for secured login via SMS.
• Updates of loan approval and further process details are sent to customers via SMS.
• Notifies technical updates to team within the internal communication, via SMS.
• Alerts Customers via SMS, regarding paying outstanding loan amount.
• Sends download link and details of app via SMS.

This way Indialends has been able to update and secure its Customers regularly using an effective communication via SMS using MSG91 API.

Benefit

As a result, the customer gets updates SMS via a secured channel, making the operations secure, reliable and seamless, which results in a better rapport with the customer and increase in sales.