Services (CRM for businesses)
Communication APIs
Features in use
Programmable SMS
LeadSquared updates the customers of their clients across industries via MSG91

Case Studies - Lead Squared

LeadSquared is a lead conversion Marketing and CRM platform. With the vision to offer their customers with the best Marketing automated services, and to ensure the lead conversions happen efficiently, LeadSquared has been rigorously working on sending the various updates and information for their customer’s satisfaction.


A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.


LeadSquared is managing their operations by its website and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such asThis way LeadSquared has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.


As a result, the customer gets regular updates, information and notifications of ongoing offers via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in sales by more lead conversions.