Loco ensures their clients’ account security using SMS


Loco is a live trivia game linked to Paytm account, where the users play a live quiz and receives the prize money into their Paytm accounts upon winning . With the vision to offer their customers with the best experience of live trivia game, and to ensure it happens securely, Loco has been working on it by sending the OTP upon login and Paytm account change for their customer’s satisfaction.

Loco uses MSG91 for communication

Online Trivia Game

Number Verification

Features in Use
Send OTP


A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like OTPs for securing the system and building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.


Loco is managing their operations by its app efficiently which is safeguarded with OTP SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as:


This way Loco has been able to establish and maintain secure operations for their Customers via SMS using MSG91 OTP API.


As a result, the customer gets OTPs on every login and also for changing the Paytm account making it secure via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in the number of users.

"We had a fantastic experience with MSG91 using their services for transactional purposes as we scaled from a few hundreds to more than 200,000 downloads a day. Highly recommended for hyper-growth apps."

Abhishek Madhavan Founder and CEO, Loco App

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