Loco is a live trivia game linked to Paytm account, where the users play a live quiz and receives the prize money into their Paytm accounts upon winning . With the vision to offer their customers with the best experience of live trivia game, and to ensure it happens securely, Loco has been working on it by sending the OTP upon login and Paytm account change for their customer’s satisfaction.
A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like OTPs for securing the system and building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.
Loco is managing their operations by its app efficiently which is safeguarded with OTP SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as:
- Customer receives an OTP for verification during every Login making it secure.
- Customer receives Verification OTP SMS when they request to change their Paytm account.
As a result, the customer gets OTPs on every login and also for changing the Paytm account making it secure via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in the number of users.