Mahindra & Mahindra Automotive Division updates via SMS


Mahindra & Mahindra Automotive Division (AD) is the automobile unit of the Mahindra Group. With the vision to help their customers manage their cars efficiently by their top-class car services, and to ensure it happens in time, Mahindra & Mahindra AD has been rigorously working on sending reminders and arranging best car services for their customer’s welfare.

Mahindra & Mahindra AD uses MSG91

Services (Automobile)

Communication APIs, Number Verification

Features in Use
Programmable SMS, Send OTP


A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey information like offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.


Mahindra & Mahindra AD is managing their operations by their website withyouhamesha and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

This way Mahindra & Mahindra AD has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.


As a result, the customer gets regular updates and reminders for every service related to their car via a secured channel, making the operations reliable and seamless. Moreover, the secured log in results in a better rapport with the customer and increase in sales.

“The MSG91 portal is just amazing. Seamless backend and report generation. Timely delivery of messages have increased the satisfaction of customer experience.”

Het Patel Deputy Manager – Technology and Analytics, Mahindra & Mahindra AD

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