About

Mahindra & Mahindra Automotive Division (AD) is the automobile unit of the Mahindra Group. With the vision to help their customers manage their cars efficiently by their top-class car services, and to ensure it happens in time, Mahindra & Mahindra AD has been rigorously working on sending reminders and arranging best car services for their customer’s welfare.

Problem

A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey information like offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.

Solution

Mahindra & Mahindra AD is managing their operations by their website withyouhamesha and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

• Upon the Sign up the customer receives an Account activation code along with login credentials, making it secured.
• For every login, the customer receives an OTP SMS, making it a secured sign in everytime for the customer.
• Everytime when a service due date is approaching, the customer gets a reminder with the Service Reminder SMS.

Benefit

As a result, the customer gets regular updates and reminders for every service related to their car via a secured channel, making the operations reliable and seamless. Moreover, the secured log in results in a better rapport with the customer and increase in sales.