All Case Studies / Mahindra
Mahindra & Mahindra Automotive Division keeps their customers updated with SMS via MSG91
- Industry: Services (Automobile)
- Purpose:Communication APIs, Number Verification
- Features in use:Programmable SMS, Send OTP
Case Studies - Mahindra
Mahindra &Mahindra Automotive Division (AD) is the automobile unit of the Mahindra Group. With the vision to help their customers manage their cars efficiently by their top-class car services, and to ensure it happens in time, Mahindra & Mahindra AD has been rigorously working on sending reminders and arranging best car services for their customer’s welfare.
Problems
A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.
Solutions
Mahindra & Mahindra AD is managing their operations by their website withyouhamesha and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as
- Upon the Sign up the customer receives an Account activation code along with login credentials , making it secured.
- For every login , the customer receives an OTP SMS , making it a secured sign in everytime for the customer.
- Everytime when a service due date is approaching, the customer gets a reminder with the Service Reminder SMS.
This way Mahindra & Mahindra AD has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.
Benefit
As a result, the customer gets regular updates and reminders for every service related to their car via a secured channel, making the operations reliable and seamless. Moreover, the secured log in results in a better rapport with the customer and increase in sales.
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