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All Case Studies / Milk Basket
Milkbasket sends regular updates to their customers’ via MSG91
- Industry:E-commerce (Online Grocery)
- Purpose:Communication APIs, Number Verification
- Features in use:Programmable SMS, Send OTP
Case Studies - Milk Basket
Milkbasket is an E-commerce platform providing milk and grocery at doorsteps. With the vision to offer their customers a seamless customized delivery, and to ensure it happens efficiently, Milkbasket has been rigorously working on sending the updates and information for their customers security and satisfaction.
Problem
A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.
Solution
Milkbasket is managing their operations by its website https://milkbasket.com and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as
- Sends SMS on on-boarding with the URL of app and password.
- Sends OTP on login and order to ensure security via SMS.
- Sends updates regarding successful adding of top-up, eligibility for cashback and refunds credit via SMS.
- Updates of Back in stock, cash collection details and service updates to customers via SMS.
- Notifies low/negative balance, issue in payment and unavailability for cash pickup order via SMS.
- Sends latest offers and updates and their timely reminders via SMS.
- Alerts Customers via SMS, when another account of same address already exists.
- Sends acknowledgement of address update and Holiday setup via SMS.
- Sends Orders failure updates via SMS.
- Notifies the customer when not providing service in the required area.
This way Milkbasket has been able to update its Customers regularly using an effective communication via SMS using MSG91 API.
Benefit
As a result, the customer gets updates SMS via a secured channel, making the operations secure, reliable and seamless, which results in a better rapport with the customer and increase in sales.
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