Milkbasket sends regular updates to their customers’ via MSG91
E-commerce (Online Grocery)

Communication APIs, Number Verification

Features in use

Programmable SMS, Send OTP

Milkbasket sends regular updates to their customers’ via MSG91


Milkbasket is an E-commerce platform providing milk and grocery at doorsteps. With the vision to offer their customers a seamless customized delivery, and to ensure it happens efficiently, Milkbasket has been rigorously working on sending the updates and information for their customers security and satisfaction.


A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to update users’ for building a strong customer relationship, a real-time communication channel targeting wide reach for mass audience (customers) is required.


Milkbasket is managing their operations by its website and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as

This way Milkbasket has been able to update its Customers regularly using an effective communication via SMS using MSG91 API.


As a result, the customer gets updates SMS via a secured channel, making the operations secure, reliable and seamless, which results in a better rapport with the customer and increase in sales.