Handlebars in MSG91- Send Different Emails to Everyone Using Just One Template

What if one email could speak in a thousand different ways—based on who’s reading it?

With Handlebars in MSG91, that’s exactly what you get: the power to send personalized, data-driven emails at scale without creating separate templates for every use case.

No copy-pasting. No complexity. Just one smart template that adapts automatically to each user.

It’s not just a tool—it’s your personalization engine, built right into every send.

What is Handlebars and Why It Matters?

Handlebars is a dynamic templating language in MSG91 that lets you insert real-time data and logic into your email templates.

Beyond just using {{name}}, you can:

• Display personalized product recommendations

• Adjust messages based on location, user status, or cart activity

• Serve multiple segments with a single smart template

You build one email. Handlebars make it feel personal for each recipient.

Real-World Use Cases: Handlebars in Action

Let’s explore how email templates powered by Handlebars actually work—formatted the way your customers will see them.

1. Recover Abandoned Carts

Scenario: A user adds items to their cart but doesn’t checkout.

Email Output:

Subject: Don’t forget these!

Body:

{{#if cartItems}}

Hi Sana,

Looks like you left these behind:

Headphone – ₹1999

Complete Your Purchase

{{else}}

Hi Sana,

Still looking? Check out our trending picks just for you

2. Talk Differently to Premium vs Free Users

Scenario: You offer free and premium plans.

Email Output:

Subject: Your Premium plan is about to expire

Body:

{{\#if isPremium}}

Hi Ravi,

Renew now to continue enjoying priority access and premium features.
[Renew Now]

{{else}}

Hi Ravi,

Go Premium today—get faster support, no ads, and early access to new features.

[Upgrade Now]

3. Show Local Offers Based on User Location

Scenario: You want Mumbai users to know about a local store offer.

Email Output:

Subject: Special offer just for our Mumbai fam!

Body:

{{\#if location \== 'Mumbai'}}

Hi Vinny,

Visit our Bandra store this weekend and enjoy 15% off exclusively for you!
Get Directions

{{else}}

Hi Vinny,

Explore offers near you or shop online—great deals await!
Shop Now

How to Use Handlebars in MSG91

Follow these simple steps to start building your dynamic templates:

1. Log in to your MSG91 Dashboard

2. Navigate to Email > Templates

3. Click Create Template

4. Add smart variables like {{name}}, {{product}} and use conditions like {{#if}}

5. Map your data via panel or API

6. Preview & test your email using real sample data

7. Send campaigns that feel tailor-made for every recipient

Why Businesses Choose Handlebars for Email Personalization

When personalization is automated and accurate, your email strategy transforms:

• Smarter Campaigns – Reach diverse users with one dynamic template

• Higher Relevance – Emails match user behavior, plan, or location

• Faster Execution – No delays building multiple templates

• Fewer Errors – Logic-driven content reduces manual mistakes

It’s personalization at scale—without the scale of work.

Best Practices for Handlebars Success

✔️ Use clean and meaningful variable names

✔️ Always test templates with and without data

✔️ Include {{else}} fallbacks for empty conditions

✔️ Keep logic structured and easy to read

Start Crafting Smarter Emails Today

If you're reaching hundreds or thousands of users, Handlebars lets you:

• Send one email with many faces

• Personalize at scale without hassle

• Increase conversions with relevant content

Ready to make the switch from generic to genius?

Log in now to create your first dynamic email template using Handlebars.

Need help getting started? Book a meeting with our email expert for hands-on support.