#Note - MSG91 can help you set up your WhatsApp Business account with Meta in order to activate your WhatsApp business number.
# What is a session*?
A session is a 24-hour window to have conversations with your customer/audience.
To start communicating via WhatsApp with your customers/audience, you are required to use pre-approved templates from Meta.
However, if your customer initiates/replies with a WhatsApp message to your registered WhatsApp number, a session starts giving you a 24 hour time window. In this window you can conduct conversations with your customer without the need of pre-approval of the message content.
Drop an email to [email protected] to start MSG91 WhatsApp Business API.