Free WhatsApp Business API - MSG91

Does WhatsApp Have An API?

MSG91 Introduces Free WhatsApp Business Service API

Check out the process below and avail benefits -

• MSG91 will give you a readymade process to set up your WhatsApp Business account with Meta in order to activate your WhatsApp business number.

What benefits you get when to use MSG91 WhatsApp Business API?

1. MSG91 APIs to integrate WhatsApp easily and smoothly with readymade/sample payloads.

2. Interface to check delivery/failure reports with analysis.

3. You can avail for the services of Hello by MSG91 (enables your customer support team with a great tool to work/communicate on concerns received from your clients on WhatsApp business account).

4. MSG91 Support to help you with quick API integration.

#Note - MSG91 can help you set up your WhatsApp Business account with Meta in order to activate your WhatsApp business number.

What is a session*?

A session is a 24-hour window to have conversations with your customer/audience.

To start communicating via WhatsApp with your customers/audience, you are required to use pre-approved templates from Meta.

However, if your customer initiates/replies with a WhatsApp message to your registered WhatsApp number, a session starts giving you a 24 hour time window. In this window you can conduct conversations with your customer without the need of pre-approval of the message content.

Drop an email to [email protected] to start MSG91 WhatsApp Business API.

Frequently Asked Questions

Can I use my existing WhatsApp number with MSG91's API?

Yes, but the number should not be actively registered on the WhatsApp mobile or desktop app. It will be converted to a WhatsApp Business API number, which cannot be used on the standard WhatsApp app afterward.

Is it possible to migrate from another BSP (Business Service Provider) to MSG91?

Yes, WhatsApp allows BSP migration. You'll need access to your current WhatsApp Business Manager and ownership verification to transfer your number to MSG91.

How are customer contacts managed in the platform?

MSG91 allows syncing and segmenting contacts via API or UI, enabling you to send targeted campaigns and automate engagement workflows.

Does MSG91 support chatbot or AI-based automation?

While not included in the basic setup, MSG91 can integrate with third-party NLP and chatbot platforms to automate replies within the 24-hour session window.