When it comes to a sales call, you might be conversing with your customers in regional languages, but are you reaching them in their local language when communicating via SMS?
Conversing with clients in their native language is not a novel concept. Businesses all around the world have been doing it for ages, it’s just that when it comes to mobile marketing this medium has been overlooked until recently.
Taking the cue, the Q&A platform Quora launched in Hindi and has plans to introduce the platform in other regional languages. Wikipedia itself is available in 22 Indian languages. Facebook too is available in several local languages. According to a study Google and KPMG, local language consumption is four times that of the English language.
When such strong platforms realise the importance of communicating with their users in their native languages, why are you lagging behind?
Communicating with your customer in their local language increases the chances of conversions, especially in India as it is a country of diverse languages.
Here’s how your industry is nailing in Regional SMS
Reaching out to users in their native language connects them instantly with the cause.
|To reach their 1,31,000 users, an NGO launched an SMS campaign in the users’ regional language and the results were phenomenal.
Farmers in India are more comfortable in reading and writing in Hindi.
|Agriculture Association of India educates farmers on agriculture practices by sending essential tips through SMS in Hindi.|
SMS alerts have become a powerful medium for conveying information in e-governance applications, especially as a part of Digital India.
|Tamil Nadu starts SMS summon facility
The first-of-its-kind facility, the State police have launched an SMS facility through which summon details of a case can be sent to witnesses for them to appear before the court and to make it more comfortable for the witness, the message will be sent in the regional language.
|TelgumAta – SMS service in Telugu
The Andhra Pradesh government has launched ‘TelugumAta’, an application for Android and iOS-based mobile phones and other devices for providing SMS service in the Telugu language. By downloading the application on the smartphones working on the two operating systems, Telugu people across the globe can send SMS in their mother tongue.
Everything is more fun in your local language.
|AIR free news SMS
The SMS service from All India Radio is intended to provide instant communication to the public in a language and form understood by them.
Financial inclusion and financial literacy are priority programmes for the Reserve Bank and as a service industry, they need to reach out to the public in Hindi and other vernacular languages.
|SMS alert in regional languages
Punjab National Bank sends SMS alert in Hindi and other regional languages to its customers.
Connecting with drivers, delivery people and more on the field in their local language will surely get work done more swiftly.
|SMS to connect customers with services
Transport and logistics companies use text messaging for everything from mobile alerts to appointment reminders and delivery status notifications.
A car rental service uses regional SMS to get in touch with their clients and also with their drivers to share detailed information, such as date, time, address, name.
A mobile phone’s SMS capacity is 140 bytes and for sending an SMS in English just 7 bits per character are needed. Therefore, the maximum characters that you can send in one SMS are 160 characters. However, Unicode that supports all languages in the world requires 16 bits per character, which restricts a regional language SMS to just 70 characters.
With the Unicode feature, you can send SMS in 18 regional languages including Hindi. This feature allows you to reach directly to your targeted audience increasing your chances of conversion as communicating with any person in their native language is more effective.
Here’s how your competitors are using Unicode feature to reach out to their customers in their native language.
|Vishnu, Your appointment for Feb 26, 2018, at 2 PM at the Good Health Clinic is confirmed. For any queries, call +91xxxxxxxxxx.
विष्णू, 26 फरवरी 2018 2:00 pm को गुड हेल्थ क्लिनिक पर आपके अपॉइंटमेंट की पुष्टि कर दी गयी है। किसी भी प्रश्न के लिए +91xxxxxxxx पर कॉल करें।
|It’s quiz time. Take the Quiz on Legal Aspects in Fed Campus and sharpen your knowledge. Hurry Up! – HR Dept.
ઈટ’સ ક્વિક ટીમે ટકે થઈ ક્વિઝ ઓન લીગલ આસ્પેક્ટસ ઈન ફેડ કેમ્પસ અંશ શારપન યોર કનોવલેજ હુરી ઉપ! હર દિપ્ત
हे क्विझ वेळ आहे फेड कॅम्पसमधील कायदेशीर बाबींवर क्विझ घ्या आणि आपले ज्ञान वाढवा. हरी अप! – एचआर विभाग
|Your account number 1234 has been credited with Rs. 1212 on 06 Jun18. The account balance is Rs. 1234. Info: XXXXXXXXX.
યોર એકાઉન્ટ નંબર ૧૨૩૪ હંસ બિન ક્રેડિટેડ વિથ રસ ૧૨૧૨ ઓન ૬ જૂને ૧૮. થઈ એકાઉન્ટ બેલેન્સ ઇસ રસ ૧૨૩૪ ઇન્ફો: ક્સક્સક્સક્સક્સ
యువర్ అకౌంట్ నెంబర్ ౧౨౩౪ హస బీన్ చ్రెదితెద్ విట్టహ్ర థిస్ ౧౨౧౨ ఆన్ ౬ జూన్ ౧౮. ది అకౌంట్ బాలన్స్ ఐస్ థిస్ ౧౨౩౪ ఇన్ఫో: స్స్స్స్స్స్స్స్స్.
Send your customers updates/alerts/notifications in their local language ‘coz anything in our own local language is more fun!