Services (Restaurant Chain)
Communication APIs
Features in use
Programmable SMS
Barbeque Nation updates customers of their orders via MSG91

Case Studies - Barbeque Nation

Barbeque Nation is a Restaurant chain across different cities in India. With the vision to offer their customers with quality food with a good experience, and to ensure it happens efficiently, Barbeque Nation has been rigorously working on sending the booking updates for their customer’s satisfaction.


A well-established communication channel with customers is a key requirement to ensure better operations. Setting up seamless operations while maintaining a wide range of customer base without a robust and secure communication channel is a challenge. Thus to convey important information like booking details, offers and updates for building a strong customer relationship, a communication channel targeting wide reach for mass audience (customers) is required.


Barbeque Nation is managing their operations by its website and customer communication efficiently with SMS communications via MSG91 API. With MSG91 APIs and real-time robust system, SMS is delivered to the customers to build communication at different events such as:This way Barbeque Nation has been able to establish and maintain an effective communication with Customers via SMS using MSG91 API.


As a result, the customer gets regular updates for their reservations and ongoing offers via a secured channel, making the operations reliable and seamless, which results in a better rapport with the customer and increase in sales.