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MSG91 vs AiSensy
MSG91 and AiSensy are powerful platforms for WhatsApp and customer engagement. While MSG91 offers a broader omnichannel and customizable messaging suite, AiSensy focuses on WhatsApp-first automation with a no-code interface, catering to businesses seeking quick, WhatsApp-centric solutions.
Comparison Summary: MSG91 vs AiSensy
MSG91, on the other hand, is a robust omnichannel communication platform offering WhatsApp, SMS, Email, and RCS with advanced automation capabilities. It supports AI-driven journey creation, dynamic segmentation, and enterprise-grade reliability. With flexible customization, localized pricing, and premium support, MSG91 is ideal for growing businesses seeking scalability beyond just WhatsApp.
AiSensy is a WhatsApp-focused platform tailored for businesses aiming to quickly launch chatbots, run campaigns, and engage users through no-code automation. It offers features like Flow Builder, catalog integration, and Meta Ads connectivity—ideal for SMEs looking for a simple, WhatsApp-only solution.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Costlier, Added margin on Meta pricing |
| Multi-Agent Support | Unlimited agents at no extra cost. | AiSensy offers unlimited agent logins with all its paid plans, |
| Omnichannel Communication | Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform. | AiSensy primarily focuses on WhatsApp-based communication |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | No direct ChatGPT integration; only via third-party tools. |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | Only 5 flows are for free—additional flows require pay-as-you-go. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | Whatsapp only |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | Razorpay and PayU only |
| WhatsApp Carousels | supports creating and sending WhatsApp carousel templates. | supports creating and sending WhatsApp carousel templates. |
| WhatsApp Catalogs | Supports WhatsApp catalog with single and multi-product templates for easy sharing. | Built-in catalog via Facebook;setup with Flow Builder only. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | Customer journeys can be created only via the WhatsApp channel using the Flow Builder. |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | Smart segmentation is available with 5 custom attributes; adding more requires pay-as-you-go. |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | Integrates with Shopify, WooCommerce, CleverTap, CRMs, and automation tools. |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | OTP verification through whatsapp only |
| OTP Widget | OTP widget for website & app—secure login, plug & play! | Doesn't offer a standalone OTP widget. |
| One Click Verification | Yes, through WhatsApp only | No |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | One WhatsApp-focused dashboard for segmentation, ad integration, and chatbot automation. |
| Technical Knowledge Required | Not Necessarily needed. | Not Necessarily needed. |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | Monday to Saturday from 10 AM to 7 PM |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | Provides real-time analytics for messages, campaigns, agent activity, and ad performance. |
Pricing
MSG91 - Zero margin on Meta pricing
AiSensy - Costlier, Added margin on Meta pricing
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
AiSensy - AiSensy offers unlimited agent logins with all its paid plans,
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
AiSensy - AiSensy primarily focuses on WhatsApp-based communication
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
AiSensy - No direct ChatGPT integration; only via third-party tools.
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
AiSensy - Only 5 flows are for free—additional flows require pay-as-you-go.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
AiSensy - Whatsapp only
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
AiSensy - Razorpay and PayU only
WhatsApp Carousels
MSG91 - supports creating and sending WhatsApp carousel templates.
AiSensy - supports creating and sending WhatsApp carousel templates.
WhatsApp Catalogs
MSG91 - Supports WhatsApp catalog with single and multi-product templates for easy sharing.
AiSensy - Built-in catalog via Facebook;setup with Flow Builder only.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
AiSensy - Customer journeys can be created only via the WhatsApp channel using the Flow Builder.
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
AiSensy - Smart segmentation is available with 5 custom attributes; adding more requires pay-as-you-go.
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
AiSensy - Integrates with Shopify, WooCommerce, CleverTap, CRMs, and automation tools.
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
AiSensy - OTP verification through whatsapp only
OTP Widget
MSG91 - OTP widget for website & app—secure login, plug & play!
AiSensy - Doesn't offer a standalone OTP widget.
One Click Verification
MSG91 - Yes, through WhatsApp only
AiSensy - No
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
AiSensy - One WhatsApp-focused dashboard for segmentation, ad integration, and chatbot automation.
Technical Knowledge Required
MSG91 - Not Necessarily needed.
AiSensy - Not Necessarily needed.
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
AiSensy - Monday to Saturday from 10 AM to 7 PM
Blue tick assistance
MSG91 - Yes
AiSensy - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
AiSensy - Provides real-time analytics for messages, campaigns, agent activity, and ad performance.
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