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MSG91 vs DelightChat
DelightChat is a customer support tool designed for small and medium businesses, focusing on WhatsApp interactions, chat automation, and seamless e-commerce integrations. In contrast, MSG91 is a comprehensive omnichannel communication platform supporting SMS, email, WhatsApp, and more, with advanced segmentation, AI-driven customer journeys, and robust analytics, making it more versatile for businesses seeking multichannel communication.
Comparison Summary: MSG91 vs DelightChat
MSG91, on the other hand, is a comprehensive omnichannel communication solution, supporting SMS, email, WhatsApp, and more. It offers advanced features like AI-driven customer journeys, dynamic segmentation, and robust analytics, catering to businesses seeking scalability, flexibility, and efficient multichannel messaging solutions.
DelightChat is a customer support platform tailored for small and medium businesses, primarily focusing on WhatsApp-based interactions, chat automation, and seamless integration with e-commerce tools. It features an intuitive interface, making it suitable for businesses managing customer support on WhatsApp.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Free plan available. Paid plans start at $49/month. |
| Multi-Agent Support | Unlimited agents at no extra cost. | Supports WA, IG, FB, Email, and Live Chat. |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | DelightChat’s GPT AI Assistant is a paid add-on with limited free use. |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | DelightChat doesn't specify chatbot creation limits. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | Supports WhatsApp, Instagram, FB, and Live Chat. |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | Supports Razorpay for in-chat payments but not other gateways. |
| WhatsApp Carousels | Supports creating and sending WhatsApp carousel templates. | Does not support WhatsApp carousel template creation. |
| WhatsApp Catalogs | Supports WhatsApp catalog with single and multi-product templates for easy sharing. | It allows sharing product catalogs via WhatsApp. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | It lacks multi-channel customer journey creation. |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | DelightChat offers limited customer segmentation based on purchased products, total spend, order count, recency, country, and tags. |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | DelightChat integrates with multiple platforms including Shopify, WooCommerce, and Zapier. |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | Supports OTP verification on WhatsApp via pre-approved templates but lacks native SMS, email, or voice OTP support. |
| OTP Widget | OTP widget for website & app—secure login, plug & play! | Does not provide a native OTP widget. |
| One Click Verification | Yes, through WhatsApp only | No |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | DelightChat offers a dashboard for chat, order management, and automations. |
| Technical Knowledge Required | Not Necessarily needed. | Not Necessarily needed. |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | Free 24/7 support — email, WhatsApp & calls covered! |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | It does not provide Meta ad analytics. |
Pricing
MSG91 - Zero margin on Meta pricing
DelightChat - Free plan available. Paid plans start at $49/month.
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
DelightChat - Supports WA, IG, FB, Email, and Live Chat.
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
DelightChat -
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
DelightChat - DelightChat’s GPT AI Assistant is a paid add-on with limited free use.
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
DelightChat - DelightChat doesn't specify chatbot creation limits.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
DelightChat - Supports WhatsApp, Instagram, FB, and Live Chat.
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
DelightChat - Supports Razorpay for in-chat payments but not other gateways.
WhatsApp Carousels
MSG91 - Supports creating and sending WhatsApp carousel templates.
DelightChat - Does not support WhatsApp carousel template creation.
WhatsApp Catalogs
MSG91 - Supports WhatsApp catalog with single and multi-product templates for easy sharing.
DelightChat - It allows sharing product catalogs via WhatsApp.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
DelightChat - It lacks multi-channel customer journey creation.
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
DelightChat - DelightChat offers limited customer segmentation based on purchased products, total spend, order count, recency, country, and tags.
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
DelightChat - DelightChat integrates with multiple platforms including Shopify, WooCommerce, and Zapier.
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
DelightChat - Supports OTP verification on WhatsApp via pre-approved templates but lacks native SMS, email, or voice OTP support.
OTP Widget
MSG91 - OTP widget for website & app—secure login, plug & play!
DelightChat - Does not provide a native OTP widget.
One Click Verification
MSG91 - Yes, through WhatsApp only
DelightChat - No
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
DelightChat - DelightChat offers a dashboard for chat, order management, and automations.
Technical Knowledge Required
MSG91 - Not Necessarily needed.
DelightChat - Not Necessarily needed.
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
DelightChat - Free 24/7 support — email, WhatsApp & calls covered!
Blue tick assistance
MSG91 - Yes
DelightChat - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
DelightChat - It does not provide Meta ad analytics.
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