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MSG91 vs Interakt
Interakt primarily targets social communication through WhatsApp and Instagram, offering automated responses, chatbot support, and Meta ad analytics—ideal for businesses focused on social interactions. In contrast, MSG91 stands out as a powerful omnichannel communication platform, seamlessly integrating SMS, email, WhatsApp, RCS and more. With advanced features like AI-driven customer journeys, dynamic segmentation, and insightful analytics, MSG91 empowers businesses with scalable, flexible, and data-driven multichannel messaging solutions for enhanced customer engagement.
Comparison Summary: MSG91 vs Interakt
MSG91, on the other hand, is a comprehensive omnichannel communication solution, supporting SMS, email, WhatsApp, and more. It provides advanced features like AI-driven customer journeys, dynamic segmentation, and robust analytics, catering to businesses seeking scalable, flexible, and data-driven multichannel messaging solutions.
Interakt is a customer engagement platform focused on WhatsApp and Instagram communication, offering chatbot automation and Smart Ads integration for social media marketing. It’s designed for businesses looking to streamline interactions on social channels.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Costlier, with added margin on Meta pricing. |
| Multi-Agent Support | Unlimited agents at no extra cost. | Owner can add unlimited agents. |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | Drag & Drop Chatbot Builder & GPT Chatbot. |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | Interakt doesn't specify chatbot creation limits. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | WhatsApp & Instagram only. |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | Supports payments through PayU and Razorpay. |
| WhatsApp Carousels | Supports creating and sending WhatsApp carousel templates. | Supports creating and sending WhatsApp carousel templates. |
| WhatsApp Catalogs | Supports WhatsApp catalog with single and multi-product templates for easy sharing. | Provides WhatsApp Product Catalog. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | Interakt supports customer journeys via WhatsApp and Instagram but lacks multichannel capabilities like SMS, email, or RCS. |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | Supports customer segmentation based on attributes and events. |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | Integrates with multiple platforms including WooCommerce, Webengage, and others. |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | OTP verification through WhatsApp. |
| OTP Widget | OTP widget for website & app—secure login, plug & play! | No |
| One Click Verification | Yes, through WhatsApp only | Through WhatsApp template. |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | Single platform for WhatsApp & Instagram, chatbot, analytics and more. |
| Technical Knowledge Required | Not Necessarily needed. | Not Necessarily needed. |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | Provides standard email and chat support, plus premium WhatsApp and phone support (10 AM - 7 PM, Mon-Fri) with the Add-on. |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | Interakt provides Meta ad analytics via Smart Ads. |
Pricing
MSG91 - Zero margin on Meta pricing
Interakt - Costlier, with added margin on Meta pricing.
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
Interakt - Owner can add unlimited agents.
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
Interakt -
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
Interakt - Drag & Drop Chatbot Builder & GPT Chatbot.
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
Interakt - Interakt doesn't specify chatbot creation limits.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
Interakt - WhatsApp & Instagram only.
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
Interakt - Supports payments through PayU and Razorpay.
WhatsApp Carousels
MSG91 - Supports creating and sending WhatsApp carousel templates.
Interakt - Supports creating and sending WhatsApp carousel templates.
WhatsApp Catalogs
MSG91 - Supports WhatsApp catalog with single and multi-product templates for easy sharing.
Interakt - Provides WhatsApp Product Catalog.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
Interakt - Interakt supports customer journeys via WhatsApp and Instagram but lacks multichannel capabilities like SMS, email, or RCS.
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
Interakt - Supports customer segmentation based on attributes and events.
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
Interakt - Integrates with multiple platforms including WooCommerce, Webengage, and others.
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
Interakt - OTP verification through WhatsApp.
OTP Widget
MSG91 - OTP widget for website & app—secure login, plug & play!
Interakt - No
One Click Verification
MSG91 - Yes, through WhatsApp only
Interakt - Through WhatsApp template.
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
Interakt - Single platform for WhatsApp & Instagram, chatbot, analytics and more.
Technical Knowledge Required
MSG91 - Not Necessarily needed.
Interakt - Not Necessarily needed.
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
Interakt - Provides standard email and chat support, plus premium WhatsApp and phone support (10 AM - 7 PM, Mon-Fri) with the Add-on.
Blue tick assistance
MSG91 - Yes
Interakt - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
Interakt - Interakt provides Meta ad analytics via Smart Ads.
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