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MSG91 vs MessageBird
Bird (formerly MessageBird) specializes in omnichannel communication with strong focus on messaging APIs, live chat, and customer engagement across channels like WhatsApp, SMS, and voice. In contrast, MSG91 offers a robust omnichannel platform integrating SMS, email, WhatsApp, RCS, and more. With features like AI-driven customer journeys, dynamic segmentation, and deep analytics, MSG91 provides scalable and data-driven multichannel messaging solutions to boost customer engagement.
Comparison Summary: MSG91 vs MessageBird
MSG91 provides a scalable omnichannel platform featuring SMS, email, WhatsApp, AI-driven journeys, and advanced analytics for data-driven communication.
MessageBird offers omnichannel messaging with APIs, live chat, and customer engagement across SMS, WhatsApp, and voice.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Costlier, Added margin on Meta pricing |
| Multi-Agent Support | Unlimited agents at no extra cost. | MessageBird charges $30 per seat after 2 free seats. |
| Omnichannel Communication | Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform. | Email, SMS, WhatsApp, Voice and more |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | Supports AI chatbot creation via Flow Builder with AI Actions |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | MessageBird charges a monthly fee of $10 per active chatbot. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | WhatsApp, SMS, and Instagram |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | MessageBird do not support direct payment integration. |
| WhatsApp Carousels | Supports creating and sending WhatsApp carousel templates. | Supports creating and sending WhatsApp carousel templates. |
| WhatsApp Catalogs | Supports WhatsApp catalog with single and multi-product templates for easy sharing. | Create and share the product catalog. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | Yes, you can create the customer journey via multiple channels. |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | Advanced client segmentation with automation and contact triggers. |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | Integrates with multiple platforms like Salesforce, HubSpot, and Shopify |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | WhatsApp (via templates), SMS, Email, and Voice |
| OTP Widget | OTP widget for website & app—secure login, plug & play! | MessageBird does not offer a pre-built, plug-and-play OTP widget. |
| One Click Verification | Yes, through WhatsApp only | Via WhatsApp only |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | Unified marketing dashboard with Segmentation, AI automation, and omnichannel campaign tools. |
| Technical Knowledge Required | Not Necessarily needed. | Not Necessarily needed. |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | MessageBird offers limited email support on the free plan; 24/7 priority support via phone, WhatsApp, and email is available with paid support plans. |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | Offers Meta Ads tracking and analytics via a unified dashboard. |
Pricing
MSG91 - Zero margin on Meta pricing
MessageBird - Costlier, Added margin on Meta pricing
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
MessageBird - MessageBird charges $30 per seat after 2 free seats.
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
MessageBird - Email, SMS, WhatsApp, Voice and more
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
MessageBird - Supports AI chatbot creation via Flow Builder with AI Actions
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
MessageBird - MessageBird charges a monthly fee of $10 per active chatbot.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
MessageBird - WhatsApp, SMS, and Instagram
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
MessageBird - MessageBird do not support direct payment integration.
WhatsApp Carousels
MSG91 - Supports creating and sending WhatsApp carousel templates.
MessageBird - Supports creating and sending WhatsApp carousel templates.
WhatsApp Catalogs
MSG91 - Supports WhatsApp catalog with single and multi-product templates for easy sharing.
MessageBird - Create and share the product catalog.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
MessageBird - Yes, you can create the customer journey via multiple channels.
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
MessageBird - Advanced client segmentation with automation and contact triggers.
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
MessageBird - Integrates with multiple platforms like Salesforce, HubSpot, and Shopify
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
MessageBird - WhatsApp (via templates), SMS, Email, and Voice
OTP Widget
MSG91 - OTP widget for website & app—secure login, plug & play!
MessageBird - MessageBird does not offer a pre-built, plug-and-play OTP widget.
One Click Verification
MSG91 - Yes, through WhatsApp only
MessageBird - Via WhatsApp only
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
MessageBird - Unified marketing dashboard with Segmentation, AI automation, and omnichannel campaign tools.
Technical Knowledge Required
MSG91 - Not Necessarily needed.
MessageBird - Not Necessarily needed.
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
MessageBird - MessageBird offers limited email support on the free plan; 24/7 priority support via phone, WhatsApp, and email is available with paid support plans.
Blue tick assistance
MSG91 - Yes
MessageBird - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
MessageBird - Offers Meta Ads tracking and analytics via a unified dashboard.
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