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India
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Singapore
Spain
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United States
MSG91 vs Twilio
MSG91 and Twilio are two leading communication platforms offering SMS, WhatsApp, and omnichannel messaging solutions. While both provide robust APIs and automation capabilities, their pricing, ease of integration, and customer-centric features cater to different business needs
Comparison Summary: MSG91 vs Twilio
MSG91 is a powerful communication platform designed for businesses looking for cost-effective, scalable, and highly reliable messaging solutions. Unlike Twilio, MSG91 offers localized pricing, premium customer support, and advanced automation features like WhatsApp Flows, AI-driven customer journey creation, and omnichannel messaging. Its seamless integrations and affordability make it the preferred choice for businesses looking to enhance customer engagement while keeping costs low.
Twilio is a cloud communication platform offering various APIs for messaging, voice, and video. It is widely used by enterprises needing global reach, but its pricing can be complex, and customer support often lacks personalized assistance.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Costlier, Added margin on Meta pricing |
| Multi-Agent Support | Unlimited agents at no extra cost. | Twilio Flex offers per-agent or pay-as-you-go pricing based on usage. |
| Omnichannel Communication | Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform. | SMS, RCS, MMS, WhatsApp, and Facebook Messenger |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | Twilio offers APIs to build AI chatbots using models like GPT with simple code. |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | Twilio limits you to 5 chatbots—extra bots cost more. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | SMS, webchat, WhatsApp, and Facebook Messenger. |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | Twilio doesn't support direct payments within WhatsApp chats. |
| WhatsApp Carousels | supports creating and sending WhatsApp carousel templates. | supports creating and sending WhatsApp carousel templates. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | enables multichannel journeys across SMS, Email, WhatsApp & more |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | Advanced customer segmentation for targeted campaigns- through twilio segments |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | Integrates with Multiple platforms like Shopify, Zoho, Hubspot etc |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | Twilio Verify supports multichannel OTP and charges per verification. |
| OTP Widget | Twilio offers OTP verification via the Verify API, but no pre-built OTP widget. | |
| One Click Verification | Yes, through WhatsApp only | No |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | With Twilio, full automation means using multiple services — twilio Segment, twilio Engage, twilio Flex, and more. |
| Technical Knowledge Required | Not Necessarily needed. | Requires technical knowledge |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | Limited free support; fast replies need a paid plan. |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | Twilio does not provide Meta ad analytics |
Pricing
MSG91 - Zero margin on Meta pricing
Twilio - Costlier, Added margin on Meta pricing
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
Twilio - Twilio Flex offers per-agent or pay-as-you-go pricing based on usage.
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
Twilio - SMS, RCS, MMS, WhatsApp, and Facebook Messenger
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
Twilio - Twilio offers APIs to build AI chatbots using models like GPT with simple code.
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
Twilio - Twilio limits you to 5 chatbots—extra bots cost more.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
Twilio - SMS, webchat, WhatsApp, and Facebook Messenger.
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
Twilio - Twilio doesn't support direct payments within WhatsApp chats.
WhatsApp Carousels
MSG91 - supports creating and sending WhatsApp carousel templates.
Twilio - supports creating and sending WhatsApp carousel templates.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
Twilio - enables multichannel journeys across SMS, Email, WhatsApp & more
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
Twilio - Advanced customer segmentation for targeted campaigns- through twilio segments
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
Twilio - Integrates with Multiple platforms like Shopify, Zoho, Hubspot etc
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
Twilio - Twilio Verify supports multichannel OTP and charges per verification.
OTP Widget
MSG91 -
Twilio - Twilio offers OTP verification via the Verify API, but no pre-built OTP widget.
One Click Verification
MSG91 - Yes, through WhatsApp only
Twilio - No
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
Twilio - With Twilio, full automation means using multiple services — twilio Segment, twilio Engage, twilio Flex, and more.
Technical Knowledge Required
MSG91 - Not Necessarily needed.
Twilio - Requires technical knowledge
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
Twilio - Limited free support; fast replies need a paid plan.
Blue tick assistance
MSG91 - Yes
Twilio - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
Twilio - Twilio does not provide Meta ad analytics
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