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MSG91 vs Wati
MSG91 and Wati are both popular platforms for WhatsApp-based business communication. While Wati focuses heavily on WhatsApp automation with tools like Flow Builder and chatbots, MSG91 offers a broader omnichannel approach with advanced segmentation, AI-driven journeys, and localized support—making it more versatile for businesses seeking multichannel engagement and scalability.
Comparison Summary: MSG91 vs Wati
MSG91, on the other hand, is a comprehensive omnichannel communication solution, supporting SMS, email, WhatsApp, and more. It offers advanced features like AI-driven customer journeys, dynamic segmentation, and robust analytics, catering to businesses seeking scalability, flexibility, and cost-effective messaging solutions.
Wati is a WhatsApp-centric communication platform designed for businesses looking to automate WhatsApp interactions with features like Flow Builder, chatbots, and seamless integrations. It offers an easy-to-use interface and is ideal for SMEs focused on WhatsApp automation.
|  | |
|---|---|---|
| Pricing | Zero margin on Meta pricing | Costlier, Added margin on Meta pricing |
| Multi-Agent Support | Unlimited agents at no extra cost. | Free agents till 3 users, extra charges for extra users |
| Omnichannel Communication | Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform. | WhatsApp only |
| AI Chatbot Integration | Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts. | No code chatbot, costlier as we go for complex bots |
| Unlimited Bot Creation | MSG91 lets you create unlimited chatbots for free. | Free trial allows 3 basic bots; more flows need a paid plan. |
| Omnichannel Chatbot Support | WhatsApp, Website, Instagram, and Facebook Messenger | Only WhatsApp |
| WhatsApp Payments | Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on | WhatsApp Pay checkout in Catalog with Razorpay and PayU |
| WhatsApp Carousels | Supports creating and sending WhatsApp carousel templates. | Supports WhatsApp carousel templates. |
| WhatsApp Catalogs | Supports WhatsApp catalog with single and multi-product templates for easy sharing. | Supports WhatsApp catalog with easy integration and product sharing in chat. |
| Customer Journey Creation | MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more | WhatsApp Journey only through bot |
| Client Segmentation | Advanced segmentation with automation (triggers & repeaters) for targeted campaigns. | Advanced customer segmentation |
| Integration and Plugins | Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms | Wati’s free trial lacks third-party integrations; the Basic Plan allows 2, with more on pay-as-you-go. |
| OTP Verification | Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice | Does not provide OTP verification as a built-in feature |
| OTP Widget | OTP widget for website & app—secure login, plug & play! | Wati doesn’t offer a website OTP widget. |
| One Click Verification | Yes, through WhatsApp only | No |
| Unified Platform | One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach). | WhatsApp workflows are available |
| Technical Knowledge Required | Not Necessarily needed. | Not Necessarily needed. |
| Customer Support Quality | Free 24/7 support — email, WhatsApp & calls covered! | Support via WhatsApp and email only. |
| Blue tick assistance | Yes | Yes |
| Meta Ads Trackings & Conversion | Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel. | Integrates with Meta Ads for Clicks, conversion tracking, and real-time insights. |
Pricing
MSG91 - Zero margin on Meta pricing
Wati - Costlier, Added margin on Meta pricing
Multi-Agent Support
MSG91 - Unlimited agents at no extra cost.
Wati - Free agents till 3 users, extra charges for extra users
Omnichannel Communication
MSG91 - Email, SMS, WhatsApp, Voice, RCS, Facebook, Instagram, Twitter & more — all in one platform.
Wati - WhatsApp only
AI Chatbot Integration
MSG91 - Try different types of Chatbots for free — build AI chatbots in minutes with MSG91 using simple English prompts.
Wati - No code chatbot, costlier as we go for complex bots
Unlimited Bot Creation
MSG91 - MSG91 lets you create unlimited chatbots for free.
Wati - Free trial allows 3 basic bots; more flows need a paid plan.
Omnichannel Chatbot Support
MSG91 - WhatsApp, Website, Instagram, and Facebook Messenger
Wati - Only WhatsApp
WhatsApp Payments
MSG91 - Supports direct payments with Razorpay, Cashfree, Credit/Debit Cards, UPI and so on
Wati - WhatsApp Pay checkout in Catalog with Razorpay and PayU
WhatsApp Carousels
MSG91 - Supports creating and sending WhatsApp carousel templates.
Wati - Supports WhatsApp carousel templates.
WhatsApp Catalogs
MSG91 - Supports WhatsApp catalog with single and multi-product templates for easy sharing.
Wati - Supports WhatsApp catalog with easy integration and product sharing in chat.
Customer Journey Creation
MSG91 - MSG91 powers multichannel journeys via SMS, WhatsApp, Email, RCS & more
Wati - WhatsApp Journey only through bot
Client Segmentation
MSG91 - Advanced segmentation with automation (triggers & repeaters) for targeted campaigns.
Wati - Advanced customer segmentation
Integration and Plugins
MSG91 - Integrates with Multiple platforms Shopify, WooCommerce, Webengage, Zoho and other platforms
Wati - Wati’s free trial lacks third-party integrations; the Basic Plan allows 2, with more on pay-as-you-go.
OTP Verification
MSG91 - Provides OTP verification via multiple channels - WhatsApp, SMS, Email, and Voice
Wati - Does not provide OTP verification as a built-in feature
OTP Widget
MSG91 - OTP widget for website & app—secure login, plug & play!
Wati - Wati doesn’t offer a website OTP widget.
One Click Verification
MSG91 - Yes, through WhatsApp only
Wati - No
Unified Platform
MSG91 - One Dashboard for all your marketing: Segmento (targeting), Hello (AI support), Campaign (omnichannel outreach).
Wati - WhatsApp workflows are available
Technical Knowledge Required
MSG91 - Not Necessarily needed.
Wati - Not Necessarily needed.
Customer Support Quality
MSG91 - Free 24/7 support — email, WhatsApp & calls covered!
Wati - Support via WhatsApp and email only.
Blue tick assistance
MSG91 - Yes
Wati - Yes
Meta Ads Trackings & Conversion
MSG91 - Track all Meta ad analytics—campaign, ad set & ad—right in MSG91 panel.
Wati - Integrates with Meta Ads for Clicks, conversion tracking, and real-time insights.
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