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ReportsReal-time communication analytics and insights.
Turn customer communication data into actionable business insights with MSG91 Reports. Track delivery performance, customer engagement, and campaign ROI across SMS, WhatsApp, Email, OTP, and RCS in real time from a single unified dashboard.
Trusted by 30,000+ global businesses
Unified Communication Analytics Dashboard
Turn communication data into actionable insights and track performance across all channels in real time.
Customer Communication Analytics
Track delivery, open rates, and customer responses across all messaging channels.
Campaign Performance Analytics
Measure campaign ROI, click-through rates, and audience engagement in real time.
Operational Analytics
Monitor delivery latency, webhook reliability, credit consumption, and queues.
Business Intelligence
Executive dashboards and cross-channel intelligence to maximize communication ROI.
Customer Communication Analytics for Every Industry
Gain complete visibility into customer communications across every industry with unified analytics and reporting. Monitor delivery rates, customer engagement, campaign performance, operational efficiency, and communication ROI to make data-driven decisions. Whether you're sending transactional messages, marketing campaigns, or customer support notifications, MSG91 Reports helps every business measure what matters.
E-commerce & Retail Analytics: Measure Every Customer Journey
Banking, FinTech & Insurance Analytics: Monitor Critical Customer Communications
Healthcare Communication Analytics: Improve Patient Engagement
Education & EdTech Analytics: Improve Student Communication
Logistics & Travel Analytics: Track Time-Sensitive Notifications
Powerful Reports for Every Business Use Case
Campaign Performance Analytics: Optimize Every Communication Campaign
Measure ROI & Channel Engagement
Measure the performance of SMS, WhatsApp, Email, Voice, RCS, and Push Notification campaigns using comprehensive analytics and reporting.
- Compare campaign performance across multiple channels
- Measure delivery, read, and click rates
- Identify top-performing marketing campaigns
- Track customer engagement trends
- Improve campaign ROI using performance insights
- Interactive performance dashboards & exportable reports
Customer Engagement Analytics: Understand How Customers Interact
Understand Customer Interactions
Track every customer interaction to understand engagement patterns and improve communication strategies.
- Monitor customer replies and read receipts
- Measure link click performance across channels
- Analyze engagement by communication channel
- Track campaign response trends
- Improve customer journey performance with actionable insights
- Comprehensive customer interaction reports
Delivery & Operational Analytics: Improve Communication Reliability
Ensure Communication Reliability
Identify delivery issues, monitor communication health, and ensure critical messages reach customers successfully.
- Detect delivery failures instantly
- Monitor webhook delivery status in real time
- Analyze message queues and traffic spikes
- Track communication latency and carrier routing
- Improve overall delivery performance with automated health reports
Credit & Billing Analytics: Control Communication Costs
Optimize Spend & Budget Allocation
Track communication spend across every messaging channel and optimize budget allocation with detailed billing and credit reports.
- Monitor channel-wise credit consumption
- Analyze cost per campaign and message type
- Track billing history and balance deductions
- Compare communication expenses across accounts
- Generate finance-ready exportable reports
Executive Dashboards & Business Intelligence: Make Faster Data-Driven Decisions
Strategic Business Intelligence
Convert communication data into actionable business intelligence with executive dashboards, trend reports, and operational KPIs.
- Monitor organization-wide communication performance
- Generate management and board-ready reports
- Measure cross-channel communication ROI
- Track business KPIs and SLA benchmarks
- Support enterprise compliance and audit requirements
Everything You Need to Monitor from a Single Reporting Dashboard
SMS Reports & Delivery Analytics
Real-Time Delivery & Campaign Insights
Gain complete visibility into your SMS communication performance with real-time delivery reports and detailed messaging analytics. Track delivery success, failures, credits, click performance, and campaign effectiveness to ensure every SMS campaign reaches its intended audience.
- Real-time SMS delivery reports and status logs
- Failed and filtered message analysis with error insights
- Delivery success rate and latency monitoring
- SMS credit consumption and billing transparency
- Link click tracking and URL attribution
- Campaign comparison and delivery trend analysis
WhatsApp Business Analytics & Reports
Track Conversions, Reads & Replies
Track every WhatsApp Business conversation with detailed analytics, including message delivery, read receipts, replies, clicks, and campaign performance. Measure customer engagement and optimize WhatsApp marketing, utility, and authentication messages.
- Sent, delivered, and read message analytics
- Customer reply tracking and response times
- Link and call-to-action click tracking
- Failed message breakdown and error insights
- Template performance and campaign engagement reports
Email Analytics & Campaign Reports
Open Rates, Clicks & Deliverability
Understand how customers interact with your email campaigns using detailed delivery and engagement reports. Monitor opens, clicks, bounces, failures, and overall email campaign performance.
- Email deliverability and queue latency monitoring
- Open rate, click rate, and bounce reports
- Rejected email and failure categorization
- Source-wise deliverability and domain reputation tracking
- Campaign comparison and exportable analytics logs
OTP Analytics & Verification Reports
Multi-Channel Verification Tracking
Monitor authentication performance across SMS, WhatsApp, Email, and Voice. Ensure every OTP reaches customers successfully while tracking verification rates and delivery performance.
- Real-time OTP delivery tracking across channels
- Verification success rate and fallback monitoring
- Resend requests and access token verification
- Failed OTP diagnosis and delivery latency metrics
- Authentication trend analytics and failure breakdown
Voice Analytics & Call Reports
Call Performance & Cost Analytics
Analyze outbound voice campaigns and authentication calls with complete visibility into call performance, duration, success rates, and operational metrics.
- Completed calls, busy signals, and no-answer reports
- Call duration tracking and latency metrics
- Cancellation reports and voice delivery rates
- Call charges and billing transparency
- Exportable call logs and operational insights
RCS Messaging Analytics
Next-Gen Messaging Engagement
Measure Rich Communication Services (RCS) campaign performance with detailed analytics for message delivery, reads, clicks, failures, and customer engagement.
- RCS message delivery and submission tracking
- Read receipts and rich card button click analytics
- Failed message reporting and billing deductions
- Campaign engagement metrics and performance comparison
- Advanced filtering and exportable communication reports
Push Notification Analytics
Mobile App & Web Engagement
Track mobile push notification delivery and engagement to improve app retention and customer interaction.
- Push notifications sent and delivered successfully
- Failed notifications and undelivered alert diagnosis
- Click-through performance and engagement trends
- Campaign success rates and platform comparisons
- Exportable dashboard data and real-time delivery insights
Short URL Analytics & Click Tracking
Comprehensive Link Attribution
Measure customer engagement by tracking every click generated through MSG91 Short URLs.
- Total clicks, unique visitors, and conversion attribution
- Device, browser, OS, and location analytics
- Campaign attribution and referral tracking
- URL traffic trends and peak engagement times
- Exportable click reports for deeper marketing analysis
Why Choose MSG91 Reports?
Turn Communication Data into Business Intelligence — Managing customer communications across multiple channels shouldn't require multiple dashboards. MSG91 Reports unifies analytics for SMS, WhatsApp, Email, Voice, OTP, RCS, Push Notifications, and more into a single reporting platform, giving every team the visibility they need to improve performance, reduce costs, and make smarter business decisions.
Unified Analytics Across Every Communication Channel
Centralized Communication Intelligence
Track communication performance across SMS, WhatsApp Business API, Email, Voice, OTP, RCS, Push Notifications, Short URLs, and other MSG91 products from one centralized dashboard.
- One dashboard for all communication channels
- Eliminate multiple reporting tools
- Centralized communication intelligence
- Cross-channel performance comparison
All your customer communication metrics in one real-time dashboard.
Schedule a MeetingReal-Time Reporting & Actionable Insights
Live Operational Visibility
Access live communication metrics to monitor delivery performance, customer engagement, operational health, and campaign effectiveness as they happen.
- Live delivery tracking
- Instant campaign monitoring
- Real-time operational visibility
- Faster issue detection
Detect delivery failures and traffic spikes before they impact customers.
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Advanced Filters for Deep Analysis
Granular Root-Cause Analytics
Drill down into your communication data using advanced filters such as account, campaign, date range, message type, communication channel, status, and more.
- Faster root-cause analysis
- Campaign-level reporting
- Channel-specific insights
- Custom reporting experience
Drill down to message-level delivery logs in seconds.
Enterprise-Ready Reports & Export Options
Compliance & Management Reporting
Generate detailed communication reports for marketing, customer support, finance, operations, compliance, and leadership teams with downloadable logs and export-ready analytics.
- CSV report exports
- Audit-ready communication logs
- Compliance reporting
- Executive dashboards
Download audit-ready communication logs and executive summaries.
Built to Scale with Your Business
High-Volume Performance Monitoring
Whether you're sending thousands or millions of messages every day, MSG91 Reports delivers fast, reliable analytics without compromising performance.
- High-volume reporting
- Enterprise scalability
- Multi-account analytics
- Reliable performance monitoring
Scale from thousands to billions of interactions seamlessly.
Data-Driven Decisions with Powerful Dashboards
Turn raw communication data into actionable insights
Turn raw communication data into actionable insights that help improve customer engagement, campaign performance, delivery success, and overall business growth.
KPI Dashboards
Monitor delivery success, click-through rates, and message latency across teams.
Trend Analysis
Identify communication trends and seasonal patterns to optimize send times.
Campaign Optimization
A/B test channel performance and content effectiveness in real time.
Better Communication ROI
Reduce communication costs and maximize ROI across every messaging channel.
Simple Setup
How MSG91 Reports Works
Get Actionable Insights in Four Simple Steps — MSG91 Reports is designed to help businesses monitor and optimize customer communications without any complex setup.
Connect Your Communication Channels
Integrate SMS, WhatsApp, Email, Voice, OTP, RCS, Push Notifications, and other MSG91 products into your reporting dashboard.
Start Sending Customer Communications
Run marketing campaigns, transactional notifications, authentication messages, customer support conversations, and automated workflows using MSG91.
Monitor Real-Time Communication Performance
Track message delivery, customer engagement, click rates, replies, failures, billing, credits, and operational metrics through live dashboards and detailed reports.
Optimize Campaigns with Actionable Insights
Use communication analytics to improve delivery rates, reduce failures, increase engagement, optimize communication costs, and maximize business ROI.
Frequently Asked Questions
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