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Step 1
Create Your Account
Sign up for MSG91 and access the WhatsApp channel in your dashboard.
WhatsAppWhatsApp Business Platform for businesses in Spain
Send WhatsApp campaigns, order updates and verification codes. Automate customer replies with no-code AI chatbots and give personalized support. MSG91 keeps all your marketing, sales and customer service conversations in one easy platform.
GDPR compliant. SOC 2 Type II certified.
Customers Have Questions. Your Team Has Work to Do.
A holiday apartment guest needs arrival instructions. A local retailer receives several questions about product availability. A language academy has new enrolment enquiries arriving throughout the day.
Important conversations keep coming, but not every question requires someone to write a reply from scratch.
MSG91 brings WhatsApp automation, customer messaging, and support into one connected workflow, helping your team handle routine communication while giving more attention to customers who need it.
One Platform. Four Ways to Stay Connected.
Marketing
Reach opted-in customers with relevant offers, launches, and seasonal campaigns.
Notifications
Automatically send confirmations, reminders, service updates, and OTPs.
Customer Support
Answer enquiries through AI chatbots and connect customers with human agents.
Sales
Help customers explore products, request quotations, and move towards a purchase.
Features of MSG91 WhatsApp Business Platform
Everything You Need, All in One Place. From campaign delivery to customer support, MSG91 gives businesses the tools to manage WhatsApp communication without switching between disconnected systems.
Promotional Bulk WhatsApp Messaging via CSV
Planning a seasonal sale or introducing a new collection? MSG91 WhatsApp marketing software helps businesses in Spain send promotional messages to opted-in customers using CSV uploads and approved templates. Instead of contacting customers individually, marketing teams can personalise offers, schedule messages, and manage bulk communication directly from the dashboard.
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Transactional WhatsApp Messaging
Customers shouldn't need to contact a business just to confirm whether an order was processed or a service request was received. Using the WhatsApp Cloud API, MSG91 helps businesses connect transactional notifications to events in their existing systems. Approved messages can be triggered automatically, keeping customers informed without creating additional manual work.
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Automated WhatsApp Reminders
Missed appointments and forgotten deadlines create unnecessary follow-up work. MSG91 helps businesses automate WhatsApp reminders using connected booking, billing, and customer-management systems. Customers receive relevant information before an appointment or important date, while staff spend less time sending individual reminders.
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Two-Way WhatsApp Customer Support
Sometimes customers need more than an automated notification. They want to ask follow-up questions, explain an issue, or speak to the right person. With MSG91 WhatsApp Business Platform in Spain, businesses can manage two-way conversations through MSG91 Hello, giving agents access to conversation history, ticket assignments, and team collaboration.
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WhatsApp AI Chatbot for 24/7 Assistance
Your business may close at the end of the day, but customer questions can arrive at any hour. MSG91 AI WhatsApp chatbots can be configured to assist customers in Spanish and other supported languages, answering routine questions and handling more complex enquiries using connected business information. When a conversation requires human attention, it can be transferred to an agent through Hello.
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Sell Through Conversations
A customer may be interested in your product or service but still need more information before deciding. Through the WhatsApp Business Platform, MSG91 helps businesses guide customers with interactive messages, collect important requirements, and continue sales conversations without unnecessary back-and-forth.
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Click-to-WhatsApp Ads
Someone sees your Instagram advertisement but wants to ask a question before submitting an enquiry. Click-to-WhatsApp Ads let interested customers start a conversation directly from eligible Facebook and Instagram advertisements. MSG91 helps businesses respond quickly, collect relevant details, and connect qualified enquiries with the right team.
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WhatsApp Product Catalogue
Customers often want to compare products before making a purchase. Instead of sharing individual images and descriptions repeatedly, businesses can use WhatsApp catalogue messages to display relevant products in one conversation. MSG91 supports compatible product-catalogue messaging, helping customers explore available items and ask questions more conveniently.
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Broadcast and Campaign Management
Managing one promotion is simple. Coordinating campaigns throughout the year requires more planning. MSG91 helps businesses organise WhatsApp broadcasts, schedule approved messages, and review campaign activity through a central dashboard. From rebajas to Black Friday and Christmas campaigns, marketing teams can maintain an organised communication schedule.
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WhatsApp Click Count Tracking
Sending a link doesn't tell you whether customers actually opened it. MSG91 supports click tracking for properly configured website URL buttons within WhatsApp templates. Businesses can review click activity to understand which offers, resources, or pages are attracting interest.
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Base64 Media Support
Some businesses generate documents automatically and need to share them without manually uploading every file. MSG91 supports compatible Base64 media payloads through its WhatsApp APIs, helping developers connect dynamically generated documents to approved messaging workflows.
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WhatsApp Template Management
Businesses shouldn't need to switch platforms every time they create or update a message template. MSG91 lets teams prepare, customise, and manage WhatsApp templates directly from the dashboard. Its template library provides reusable starting points for supported categories, while teams can monitor the Meta approval process before sending eligible messages.
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WhatsApp Analytics
A large campaign isn't necessarily a successful one. MSG91 gives businesses access to WhatsApp messaging analytics, helping teams understand message delivery, read activity, failures, and available campaign metrics. These insights make it easier to evaluate communication performance and identify issues.
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Export WhatsApp Message Logs
When a customer reports that an important message never arrived, your team needs reliable records to investigate. MSG91 allows businesses to filter and export available WhatsApp message reports, helping teams examine sending activity, delivery statuses, timestamps, and failure information without manually reviewing each message.
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WhatsApp Payment Links
A customer may be ready to pay but still need a convenient checkout option. MSG91 supports WhatsApp payment-related messaging workflows that businesses can connect to compatible payment providers. In Spain, this can involve sending customers to a secure external checkout page that supports their preferred payment method, depending on the provider and integration. Native WhatsApp payment functionality is market- and integration-dependent. External payment links are not the same as native WhatsApp Payments.
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Opt-Out and Blacklist Management
Good marketing respects the customer's choice. MSG91 helps businesses manage WhatsApp opt-out requests through configurable keywords, message rules, and blocked-contact controls. These tools support responsible communication alongside applicable GDPR, LOPDGDD, and Spain's LSSI requirements for electronic commercial messages.
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Audience Segmentation
Not every customer is interested in the same product or service. MSG91 helps businesses organise contacts using available preferences, customer attributes, and supported segmentation workflows. Instead of sending identical promotions to everyone, marketing teams can communicate with groups based on relevant interests and existing customer information.
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WhatsApp Integrations, APIs, and Webhooks
Businesses comparing WhatsApp Business API providers in Spain need more than a dashboard for sending messages. Their communication tools should work with existing applications. As a WhatsApp Business API provider, MSG91 offers supported integrations, messaging APIs, and webhooks to help connect customer conversations with e-commerce, CRM, and internal business workflows.
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WhatsApp OTPs With Fallback
Customers shouldn't lose access to an account because a verification code is delayed. MSG91 supports approved WhatsApp authentication templates and configurable OTP workflows. Businesses can also use supported alternative channels through the MSG91 OTP Widget, helping customers continue verification when their preferred channel isn't available.
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WhatsApp Voice Calling and Voice AI
Sometimes a customer can explain a problem much faster by speaking. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and configurable Voice AI assistance for supported use cases. Businesses can combine messaging with voice communication when customers need to clarify complex requests or technical problems.
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MSG91 Chat Window
Some customer issues need several messages, documents, and follow-ups before they can be resolved. MSG91 Chat Window lets businesses move eligible conversations from WhatsApp into a dedicated chat experience while continuing support through Hello. This helps teams manage longer interactions without sending every reply through WhatsApp.
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Don't Let Another Enquiry Go Unanswered.
From seasonal campaigns to ongoing customer support, MSG91 helps your team keep conversations organised and moving. See how WhatsApp can work with your business—not create more work for it.
Why Choose MSG91 for WhatsApp Business Platform in Spain?
The Tools You Need. None of the Disconnected Workflows.
Your business doesn't just need to send WhatsApp messages. It needs to coordinate campaigns, automate updates, answer customers, and connect communication with everyday operations. MSG91 brings the official WhatsApp Business Platform together with automation, AI chatbots, integrations, and customer support, helping teams manage communication from a connected workspace.
Run Campaigns Without Coding
Upload opted-in contacts, use approved templates, schedule messages, and review campaign activity through the dashboard.
Connect More Than One Channel
Combine WhatsApp with SMS, RCS, email, and voice through MSG91 One API and supported integrations.
Support Customers Across Languages
Configure AI chatbots for Spanish and other supported languages, with human-agent handover when required.
Keep Conversations Organised
Use MSG91 Hello for shared inboxes, agent assignments, tickets, and customer conversation history.
Connect Your Existing Systems
Integrate supported e-commerce platforms, CRM tools, and custom applications through APIs and webhooks.
Get Help With Setup and Daily Operations
MSG91's team can assist with Meta onboarding, number setup, template configuration, integrations, and supported technical enquiries.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses in Spain manage customer communications with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer feedback and experiences with its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business Platform for Spanish Businesses
Better Communication, Without the Extra Work.
Respond When It Matters
Let chatbots handle suitable enquiries while human agents focus on requests that need personal attention.
Keep Sales Conversations Moving
Help prospective customers ask questions, compare options, request quotations, and connect with the right team.
Reduce Routine Follow-Ups
Automate confirmations, appointment reminders, and status updates through connected business systems.
Keep Campaigns Relevant
Use available customer preferences to reach opted-in audiences with more meaningful messages.
Help Teams Work Together
Manage customer conversations, ticket assignments, and internal follow-ups from a shared workspace.
Understand Messaging Performance
Review delivery activity, campaign reports, and customer-support information to identify issues and improve workflows.
How to Get Started With MSG91 WhatsApp Business API in Spain
Get Connected in Four Steps
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification. Meta may request additional business-registration details or documents, such as a company's registered legal information and NIF, when applicable.
- Step 3
Configure Your Messaging
Create approved WhatsApp templates, connect compatible applications, and set up the campaigns, notifications, or chatbots your business needs.
- Step 4
Start Communicating
Send eligible messages, manage customer enquiries through Hello, and review performance in MSG91 reports.
Frequently Asked Questions
- WhatsApp Business API, also called the WhatsApp Business Platform, helps growing businesses in Spain communicate with customers without managing every conversation manually. It supports bulk messaging, AI chatbots, CRM integrations, automated notifications, and customer support with multiple agents.
- Businesses across Madrid, Barcelona, Valencia, and the rest of Spain can use it to manage customer enquiries, booking confirmations, order updates, and marketing campaigns.
- And you don't need to be a developer to get started. With MSG91, Spanish businesses can connect WhatsApp, launch campaigns, create chatbots, and manage customer conversations through a simple, no-code dashboard.
- Managing customer conversations shouldn't require technical expertise or multiple disconnected tools. MSG91 brings WhatsApp campaigns, AI chatbots, and customer support together in one easy-to-use platform.
- Businesses can use a no-code dashboard to run WhatsApp campaigns, automate repetitive conversations, and manage customer enquiries as they grow.
- And MSG91 goes beyond WhatsApp. With MSG91 One API, businesses can connect SMS, RCS, email, WhatsApp, and voice through unified communication workflows.
- You also get MSG91 Hello, an AI-powered customer support platform with a shared inbox for managing conversations across teams.
- From marketing campaigns to everyday customer support, MSG91 helps Spanish businesses simplify communication without juggling multiple tools.
- WhatsApp Business API pricing in Spain includes messaging charges and a platform subscription. MSG91 offers messaging rates approximately 10% lower than Meta's standard GBP pricing, helping businesses reduce communication expenses.
- MSG91's rates for Spanish numbers (+34), in GBP, are:
- Marketing: £0.04606 per message
- Utility: £0.01302 per message
- Authentication: £0.01302 per message
- Service: £0.01303 per billable message after the free allowance
- The MSG91 Titan plan costs £6/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, sending 10,000 billable marketing messages costs £460.60 with MSG91 compared with £509 at Meta's standard rate, saving £48.40 before subscription fees and taxes.
- Actual savings depend on messaging volume, applicable pricing tiers, and billing arrangements.
- For a detailed breakdown, explore MSG91 WhatsApp Business API Pricing in Spain and Meta's WhatsApp Business Platform Pricing.
- Yes. When customer information is involved, security should never be an afterthought.
- MSG91 is SOC 2 Type II audited, with independently assessed security controls to help protect business information.
- MSG91 stores customer data for Spanish businesses in European data centres, supporting EU data protection and GDPR compliance requirements.
- It's also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- Combined with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps Spanish businesses manage customer communication with confidence.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. MSG91 helps Spanish businesses plan Black Friday campaigns, Rebajas de Enero, summer sales, Christmas promotions, and product launches without building a custom messaging integration.
- Businesses can import opted-in contacts through CSV files, personalise approved templates, schedule campaigns, and track message performance.
- Click-to-WhatsApp Ads provide another way to attract potential customers. When someone starts a WhatsApp conversation from a Facebook or Instagram advertisement, an MSG91 AI chatbot can collect their requirements, answer questions, and guide them through the initial enquiry or onboarding process.
- For example, a Madrid furniture retailer can advertise a seasonal collection. The chatbot asks about preferred styles, dimensions, and delivery locations. If the shopper requests personal advice, the conversation transfers to a sales agent in MSG91 Hello, who can reply on WhatsApp or call the customer to discuss their options.
- MSG91 also supports opt-out management. Marketing must comply with EU GDPR, Spain's LOPDGDD, applicable LSSI requirements, and Meta's policies, including the relevant consent conditions and rights to opt out.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can be configured to respond in Spanish, Catalan, Basque, and Galician, depending on the selected AI model and language configuration.
- Businesses can combine rule-based journeys and AI-powered responses within one chatbot. It can connect with 2,000+ applications, perform API calls, and use information from connected systems to handle reservations, order updates, product recommendations, and complex enquiries.
- Multiple AI models and backup configurations are also available to help maintain conversation continuity.
- For example, a Barcelona hotel can collect booking requirements, check connected room availability, answer guest questions, and transfer more involved requests to an agent through MSG91 Hello. Agents can continue from the shared inbox or mobile app.
- MSG91 also provides 24/7 customer assistance, combining always-available AI for routine and complex technical questions with human experts reachable through email, WhatsApp messages and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond its monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional messages are chargeable.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For hotels, online stores, and service businesses handling hundreds of customer enquiries daily, these expenses can add up.
- MSG91 Chat Window offers a simpler way to continue conversations: WhatsApp → Chat Window → Hello.
- Customers begin on WhatsApp and move to a dedicated Chat Window through a link. AI chatbots and human agents can then continue assisting them through Hello without sending every response through WhatsApp.
- Messages exchanged inside Chat Window don't incur Meta's WhatsApp messaging charges. Messages actually sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn more.
- Yes. MSG91 supports WhatsApp OTPs for account authentication, logins, and other eligible verification workflows.
- If a verification code does not arrive, the MSG91 OTP Widget offers configurable resend options and alternative verification channels through SMS, voice, and email.
- Businesses can also use WhatsApp Flows to create guided experiences within a conversation. Customers can request appointments, complete lead forms, register for events, submit feedback, and perform other supported tasks without leaving WhatsApp.
- For example, a private clinic in Valencia can collect appointment preferences through a WhatsApp Flow, while an events business can manage registrations and attendee details.
- For important notifications, MSG91 supports configurations that use SMS, RCS, email, or voice as fallback channels when WhatsApp delivery fails.
- Businesses should ensure these workflows meet applicable consent and data protection requirements.
- Explore the OTP Widget integration guide.
- From hotels and online retailers to real estate agencies and healthcare clinics, businesses handling frequent customer enquiries, reservations, orders, and follow-ups can save time with WhatsApp automation.
- With MSG91, Spanish businesses can automate everyday communication, connect existing tools, and manage customer conversations without developing complicated systems from scratch.
- Some relevant industries in Spain include:
- Tourism and Hospitality: Automate hotel reservations, booking confirmations, check-in instructions, and guest enquiries.
- E-commerce and Retail: Recover abandoned carts, send order updates, and manage seasonal sales campaigns.
- Real Estate: Qualify property leads, arrange viewings, and handle enquiries from local and international buyers.
- Healthcare and Private Clinics: Manage appointment reminders, scheduling enquiries, and routine administrative assistance.
- Travel Agencies: Share itinerary updates, respond to booking questions, and assist travellers before and during trips.
- Logistics and Delivery: Send shipment updates, delivery confirmations, and scheduling notifications.
- Shopify retailers can connect their stores through MSG91's Shopify integration. The integration supports AI chatbots, multichannel verification through WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows where applicable, and automated messages for order confirmations, tracking, and 12+ supported Shopify events.
- For example, a Spanish online fashion brand can send an order confirmation, keep customers informed about shipping, and let a chatbot handle routine follow-up questions.
- With MSG91 Hello, human agents can take over conversations whenever personalised assistance is needed.
- Getting started with WhatsApp automation doesn't have to be complicated. MSG91 makes WhatsApp Cloud API setup simple, even for business owners and teams without coding or technical experience.
- Our user-friendly dashboard helps you connect your WhatsApp number, launch campaigns, configure supported chatbots, and manage conversations without writing code.
- Get started in four steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can create approved templates, run campaigns, and manage customer conversations directly from the dashboard. Advanced custom integrations may require technical configuration, and additional Meta verification can affect activation time.
- Do I need a NIF, and can I keep my +34 number? A NIF (Número de Identificación Fiscal) or business registration documents may be requested for additional Meta verification, but aren't mandatory for every initial setup.
- Already using WhatsApp Business? You may be able to migrate an eligible +34 number to MSG91. However, WhatsApp Coexistence isn't currently supported for Spanish numbers, so simultaneous use of the Business App and Cloud API on the same number isn't available through that feature.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles routine questions and complex technical enquiries.
- With MSG91 Hello, you can also provide your own customers with AI-powered support, a shared inbox, and seamless handover to human agents.
- From your first setup to everyday communication, MSG91 makes WhatsApp automation easier to manage.
- Explore the WhatsApp onboarding guide or contact MSG91 support.
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