Step 1
Create Your MSG91 Account
Sign up for MSG91 and select WhatsApp from the dashboard.
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WhatsAppWhatsApp Business Platform for businesses in the UAE
MSG91 is a no-code WhatsApp platform trusted by 30,000+ businesses. Send opt-in campaigns, order updates and OTPs, automate replies with multilingual AI chatbots and give personalised support, all from one easy platform.
Data centre in the Gulf region. GDPR compliant. SOC 2 Type II certified.
Every Customer Enquiry Matters. Your Team Can't Handle Everything Manually.
A property buyer asks whether an apartment is available. An online shopper wants to confirm a cash-on-delivery order. A hotel guest needs airport pickup details.
Different customers, different questions, and all expecting timely answers.
When your team handles every interaction manually, conversations pile up, responses get delayed, and potential opportunities can slip away.
MSG91 brings WhatsApp marketing, automation, sales, and customer support into one connected experience, helping UAE businesses manage more conversations without increasing manual work.
Four Ways MSG91 Helps Your Business
Marketing
Reach opted-in customers with relevant offers, announcements, and promotional campaigns.
Notifications
Keep customers informed with automated confirmations, reminders, and important updates.
Customer Support
Answer questions using AI chatbots and connect customers with human agents.
Sales
Help interested customers explore products, request quotations, and take the next step through WhatsApp.
Features of MSG91 WhatsApp Business Platform
Everything Your Business Needs to Communicate Better. From sending promotional messages to managing customer enquiries and measuring campaign performance, MSG91 gives UAE businesses the tools to make WhatsApp communication easier, faster, and more organised.
Promotional Bulk WhatsApp Messaging via CSV
Preparing for Ramadan offers, an Eid sale, or a new product launch? Sending promotional messages individually isn't practical when your customer list keeps growing. MSG91's WhatsApp marketing software in the UAE lets businesses upload opted-in contacts through CSV files, personalise approved templates, and send promotional campaigns from one dashboard without building a custom integration.
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Transactional WhatsApp Messaging
Customers shouldn't have to contact your team just to confirm whether a transaction went through or a delivery is on its way. Using the WhatsApp Business Cloud API, MSG91 helps UAE businesses connect approved transactional messages to operational events. From confirmations to account-related updates, customers receive timely information while teams avoid repetitive follow-ups.
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Automated WhatsApp Reminders
A missed appointment, forgotten renewal, or delayed payment can create unnecessary work for both businesses and customers. MSG91 helps companies schedule WhatsApp reminders around important dates and actions, making it easier to keep customers informed without relying on employees to send every reminder manually.
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Two-Way WhatsApp Customer Support
Not every customer enquiry can be solved with an automated notification. Sometimes customers need to explain a problem, ask follow-up questions, or speak to a person. With MSG91 WhatsApp Business Platform, UAE businesses can manage two-way conversations through MSG91 Hello, where agents can review previous interactions, organise tickets, and collaborate instead of handling disconnected chats.
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WhatsApp AI Chatbot for 24/7 Customer Assistance
UAE businesses serve customers with different languages, schedules, and expectations. MSG91 AI WhatsApp chatbots can be configured to communicate in Arabic and English, answer everyday questions, and handle more complicated requests using connected business information. Customers get assistance even outside regular working hours, while human agents remain available for conversations that need personal attention.
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Drive Sales Directly Through WhatsApp Conversations
A customer enquiring about a product or service may need more information before making a decision. The WhatsApp Business Platform helps UAE businesses turn that interest into an interactive conversation, where customers can compare options, request quotations, and connect with a salesperson. MSG91 supports guided responses and connected workflows to make that journey easier.
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Click-to-WhatsApp Ads for Lead Generation
Someone discovers your business through an Instagram advertisement but wants to know more before filling out a form. Click-to-WhatsApp Ads let prospective customers start conversations directly from eligible Facebook and Instagram ads. MSG91 helps businesses respond to those enquiries through chatbots or agents, making it easier to identify serious prospects while their interest is fresh.
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WhatsApp Product Catalogue
Customers often want to compare products, check prices, and explore available options before making a purchase. MSG91 supports WhatsApp catalogue messages that display product images, descriptions, and pricing within a familiar conversation. This makes product discovery more convenient for shoppers and helps businesses respond to buying questions without repeatedly sharing separate product pages.
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WhatsApp Broadcast and Campaign Management
Running a single promotion is straightforward. Managing campaigns throughout the year is a different challenge. MSG91 helps UAE businesses organise WhatsApp broadcasts, choose relevant audiences, schedule approved messages, and monitor campaign activity. From Ramadan promotions to UAE National Day offers, marketing teams can coordinate communication without rebuilding every campaign from scratch.
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WhatsApp Click Count Tracking
A customer receives a link to your website, but did they actually open it? Message delivery alone doesn't answer that question. MSG91 supports click tracking for properly configured website URL buttons in WhatsApp templates, helping UAE businesses understand which links attract attention and which campaigns need improvement.
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Base64 Media Support for WhatsApp Business
Many UAE businesses generate invoices, documents, tickets, or service reports directly from internal applications. MSG91 supports compatible Base64 media payloads through its WhatsApp APIs, allowing supported documents and files to be included in automated messaging workflows without manually uploading or publicly hosting every file.
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Create and Manage WhatsApp Templates Inside the Panel
Businesses send certain messages repeatedly, but creating and managing them shouldn't require switching between multiple dashboards. MSG91 lets UAE teams prepare, customise, and manage WhatsApp message templates from one panel. Whether the message contains a reminder, confirmation, or approved promotion, teams can organise their templates and manage Meta's approval process more efficiently.
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WhatsApp Analytics and Campaign Performance
Sending thousands of messages doesn't mean much if you can't see what happened afterwards. MSG91 helps UAE businesses review WhatsApp messaging activity through analytics for sent, delivered, read, and failed messages. Marketing and operations teams can use these insights to identify problems, compare campaign outcomes, and make more informed decisions.
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Export WhatsApp Message Logs
Sometimes a dashboard summary isn't enough. When an important message doesn't reach a customer, operations teams need detailed records to understand what went wrong. MSG91 allows businesses to filter and export available WhatsApp message logs, making it easier to investigate delivery issues, review communication history, and prepare internal operational reports.
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WhatsApp Payments and Payment Links
A customer may be ready to purchase but still needs an easy way to complete payment. MSG91 supports WhatsApp payment-related workflows and payment-link APIs that businesses can connect to compatible payment providers. UAE businesses can use supported links to guide customers towards secure payment experiences while keeping enquiries and order-related communication connected. Native payment availability and the customer's checkout experience depend on Meta's market eligibility and the configured payment provider.
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WhatsApp Opt-Out and Blacklist Management
Good customer communication respects the customer's choice. MSG91 helps UAE businesses manage promotional opt-outs through configurable keywords, rules, and blocked-contact controls. These features support responsible messaging alongside appropriate consent management, Meta's policies, and applicable UAE personal data protection requirements.
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Audience Segmentation for Targeted WhatsApp Communication
Your entire customer list doesn't need the same message. A family interested in holiday activities may not want the same offers as a business customer arranging corporate travel. MSG91 helps UAE businesses organise audiences using available customer information and supported segmentation workflows, making campaigns more relevant to the people receiving them.
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WhatsApp Integrations, APIs, and Webhooks
Choosing between WhatsApp Business API providers in the UAE involves more than comparing messaging features. Businesses also need tools that connect with their existing e-commerce platforms, CRMs, and internal systems. As a WhatsApp Business API service provider, MSG91 provides supported integrations, custom APIs, and webhooks that connect customer communication with real operational events.
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WhatsApp OTPs With Multi-Channel Fallback
When customers are trying to access an account, a delayed verification code can interrupt the entire process. MSG91 supports WhatsApp authentication messages for eligible UAE numbers and configurable OTP workflows. With the OTP Widget and supported fallback options, businesses can offer alternative channels when the preferred verification route isn't available.
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WhatsApp Voice Calling and Voice AI
Sometimes it's easier to explain a problem in a conversation than through several text messages. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and offers configurable Voice AI assistance for supported use cases. UAE businesses can provide voice conversations alongside messaging, subject to Meta's requirements and the selected calling configuration.
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MSG91 Chat Window for Longer Customer Conversations
Some customer requests take more than a few replies to resolve. MSG91 Chat Window lets businesses move eligible WhatsApp conversations into a dedicated chat experience while continuing assistance through Hello. This makes it easier for chatbots and human agents to work through detailed enquiries without sending every response through WhatsApp.
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Make Every WhatsApp Conversation Work Better for Your Business
From handling customer enquiries to launching campaigns and automating updates, MSG91 brings your communication tools together. Spend less time managing messages and more time growing customer relationships.
Why Choose MSG91 for WhatsApp Business API in the UAE?
More Than a Messaging Provider. A Complete Communication Platform.
UAE businesses need more than an API that sends messages. They need a way to manage customer enquiries, marketing campaigns, automated notifications, and sales conversations without depending on disconnected tools. MSG91 combines the official WhatsApp Business Platform with automation, integrations, and customer support tools, helping businesses build a more organised communication experience.
Run WhatsApp Campaigns Without Coding
Upload opted-in contact lists, use approved templates, schedule campaigns, and track results through an easy-to-use dashboard.
Communicate Across Multiple Channels
Bring WhatsApp together with SMS, RCS, email, and voice through MSG91 One API and configurable messaging workflows.
Support Customers in Arabic and English
Configure multilingual AI chatbots to answer customer questions and connect customers with human agents when needed.
Manage Your Support Team From One Place
Use MSG91 Hello to organise conversations, assign tickets, manage agents, and review support performance.
Connect Communication With Your Existing Systems
Integrate WhatsApp with supported CRM platforms, e-commerce applications, and internal tools through APIs and webhooks.
Get Help From Onboarding to Everyday Operations
MSG91's onboarding team can assist with account setup, number verification, templates, integrations, and launching communication workflows. Support is available through email, WhatsApp, calls, and scheduled meetings, with automated assistance for supported enquiries.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping UAE businesses manage customer communications with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer feedback on its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business Platform for UAE Businesses
Faster Responses. Better Customer Experiences. Less Manual Work.
Respond to Customers Without Unnecessary Delays
Let AI chatbots handle suitable enquiries outside regular working hours, while agents focus on requests that need personal attention.
Turn Customer Enquiries Into Sales Opportunities
Help prospects ask questions, explore relevant options, request quotations, and connect with sales teams through WhatsApp.
Keep Customers Informed Automatically
Use connected workflows for confirmations, reminders, notifications, and important service updates.
Make Campaigns More Relevant
Organise opted-in audiences and send personalised messages rather than broadcasting the same offer to every customer.
Keep Your Teams Working Together
Give agents access to shared conversations, ticket assignments, and customer context so enquiries don't get lost between teams.
Make Decisions Using Messaging Data
Review delivery activity, campaign results, and support reporting to identify opportunities for improvement.
How to Get Started With MSG91 WhatsApp Business API in the UAE
From Account Setup to Your First Customer Conversation
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the necessary verification. Meta may request additional information or business documents, including a trade licence where applicable.
- Step 3
Set Up Your Communication
Create and submit WhatsApp templates, connect supported systems, and configure campaigns, chatbots, or notification workflows.
- Step 4
Start Communicating
Send eligible messages, manage customer enquiries through Hello, and review message performance from the dashboard.
Already using the WhatsApp Business App? Eligible businesses may be able to use WhatsApp Coexistence or migrate an existing number, subject to Meta's onboarding requirements. Need assistance? MSG91's onboarding team can guide you through account setup, verification, template configuration, and technical integrations.
Frequently Asked Questions
- WhatsApp Business API, also known as the WhatsApp Business Platform, helps growing businesses connect with customers without managing every conversation manually. It supports bulk campaigns, AI chatbots, CRM integrations, automated notifications, and customer support with multiple agents.
- Businesses across Dubai, Abu Dhabi, Sharjah, and the UAE can use it to manage sales enquiries, booking confirmations, order updates, and customer conversations.
- And you don't need to be a developer to get started. With MSG91, UAE businesses can set up WhatsApp, launch campaigns, build chatbots, and manage conversations through a simple, no-code dashboard.
- Powerful WhatsApp automation shouldn't require technical expertise. MSG91 makes it easy to run campaigns, build AI chatbots, and manage customer conversations from one user-friendly dashboard.
- MSG91 offers WhatsApp messaging rates approximately 13% lower than Meta's standard AED list rates, along with a no-code dashboard for campaigns and chatbots.
- And MSG91 goes beyond WhatsApp. With One API, businesses can manage SMS, RCS, email, WhatsApp, and voice through one communication workflow.
- You also get AI chatbots and MSG91 Hello, a customer support platform where teams can manage conversations through a shared inbox.
- Trusted by 30,000+ businesses globally, MSG91 helps UAE businesses simplify customer communication without managing multiple disconnected tools.
- WhatsApp Business API pricing in the UAE has two parts: messaging charges and a platform subscription. MSG91 offers messaging rates approximately 13% lower than Meta's standard AED pricing for the UAE.
- MSG91's UAE rates are:
- Marketing: AED 0.184 per message
- Utility: AED 0.05027 per message
- Authentication: AED 0.05027 per message
- Authentication International: AED 0.1631 per applicable message
- Service: AED 0.05027 per billable message after the free allowance
- The MSG91 Titan plan costs AED 20/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, 10,000 billable marketing messages cost AED 1,840 with MSG91, compared with AED 2,115 at Meta's standard rate, saving AED 275 before subscription fees and taxes.
- Actual savings depend on messaging volume and applicable pricing tiers.
- Compare MSG91 WhatsApp Business API Pricing in the UAE with Meta's WhatsApp Business Platform Pricing.
- Yes. When customer conversations and business information are involved, security should never be an afterthought.
- MSG91 is SOC 2 Type II audited, demonstrating that its security controls have undergone independent assessment.
- MSG91 stores customer data for UAE businesses in Gulf-region data centres, supporting regional data residency and data protection requirements.
- MSG91 is also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- Combined with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps UAE businesses manage messaging, automation, and customer support through a platform with documented security controls.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. With MSG91, businesses can launch Ramadan, Eid, UAE National Day, Black Friday, and seasonal WhatsApp campaigns without building a custom API integration.
- Upload opted-in contacts through CSV files, personalise approved templates with images and offers, schedule messages, and monitor campaign performance.
- MSG91 also helps turn advertisements into conversations. Click-to-WhatsApp Ads on Facebook and Instagram allow interested customers to message your business directly. An AI chatbot can collect requirements, answer questions, and guide prospects through the initial enquiry or onboarding process.
- For example, a Dubai property agency can run an Instagram advertisement for a residential project. The chatbot collects the buyer's preferred location, budget, and property type. When the prospect requests a viewing or wants to speak with a consultant, the conversation moves to an agent in MSG91 Hello. The agent can respond on WhatsApp or call the prospect to arrange the next step.
- MSG91 supports opt-out management. Businesses must follow Meta's policies and applicable UAE privacy and marketing regulations.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 chatbots can be configured to communicate in Arabic and English, combining structured rule-based workflows with AI-powered conversations inside one bot.
- The chatbot can connect with 2,000+ applications, make API calls, and retrieve information from connected systems to manage lead qualification, appointment bookings, order tracking, and complex customer enquiries.
- Businesses can select different AI models and configure backup models to help maintain conversation continuity.
- For instance, a hotel in Dubai can use a chatbot to collect reservation details, check room availability, answer guest questions in Arabic or English, and assist with booking enquiries. If the guest needs personal attention, the conversation can be transferred to an agent in MSG91 Hello, accessible through a shared inbox or mobile app.
- MSG91 also provides 24/7 customer assistance, bringing together always-available AI for everyday and complex technical enquiries with expert human support through email, WhatsApp messages and calls, regular voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for service messages beyond the monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional billable messages cost AED 0.05027 each with MSG91 in the UAE.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For businesses handling hundreds of customer enquiries every day, these charges can add up.
- MSG91 Chat Window helps reduce these expenses through a simple process: WhatsApp → Chat Window → Hello.
- Customers start on WhatsApp and continue the conversation through a dedicated Chat Window. AI chatbots and human agents can then assist them through Hello without sending every reply through WhatsApp.
- Messages exchanged inside Chat Window do not incur Meta's WhatsApp messaging charges. Messages sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn how it works.
- Yes. MSG91 helps UAE businesses send WhatsApp OTPs for login verification, account authentication, and other eligible security workflows.
- WhatsApp authentication messages to UAE numbers cost AED 0.05027 per message under the referenced MSG91 pricing.
- If an OTP is not delivered, the MSG91 OTP Widget offers configurable verification and retry options across supported channels, including SMS, voice calls, and email. OTP Widget billing may differ from standard WhatsApp messaging rates.
- With WhatsApp Flows, businesses can also create interactive customer journeys directly inside WhatsApp. Customers can book appointments, submit property enquiries, register for events, complete lead forms, or share feedback without leaving the conversation.
- For critical notifications, supported MSG91 workflows can use SMS, RCS, email, or voice as fallback channels when WhatsApp delivery fails, depending on the integration.
- Explore the OTP Widget integration guide.
- From real estate agencies to online stores and healthcare clinics, businesses handling frequent customer enquiries, bookings, and order updates can save time with WhatsApp automation.
- With MSG91, businesses can automate everyday communication, connect existing tools, and manage customer conversations without complicated development.
- Some of the most relevant industries in the UAE include:
- Real Estate: Qualify property leads, share listing details, and schedule viewings in Dubai and Abu Dhabi.
- E-commerce and Retail: Automate COD confirmations, abandoned cart reminders, delivery updates, and promotional campaigns.
- Hospitality and Tourism: Manage hotel reservations, booking confirmations, guest enquiries, and check-in information.
- Healthcare and Clinics: Automate appointment reminders, scheduling enquiries, and routine administrative support.
- Education and Training Institutes: Handle course enquiries, admission follow-ups, and class reminders.
- Logistics and Delivery: Share shipment updates, delivery confirmations, and customer notifications.
- E-commerce businesses can go further with MSG91's Shopify integration. It supports AI-powered customer interactions, multichannel verification using WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows, and automated messages for order confirmations, tracking, and 12+ supported Shopify events.
- For example, a UAE online store can verify a COD order, offer a supported prepaid payment option, and automatically notify the shopper as the order progresses.
- With MSG91 Hello, agents can manage customer conversations and take over when assistance requires a human touch.
- Absolutely! MSG91 makes WhatsApp Cloud API setup simple, even if you have no coding or technical experience. Our user-friendly dashboard helps you connect your WhatsApp number and start automating customer communication.
- Get started in four steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can create approved templates, launch campaigns, and build supported chatbots without writing code.
- Already using WhatsApp Business? Eligible businesses can use WhatsApp Coexistence to keep the Business App and API on the same +971 number or migrate from another provider.
- A UAE trade licence may be requested for additional Meta business verification but isn't mandatory for every initial setup. Advanced custom integrations may require technical configuration.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles routine questions and complex technical enquiries.
- With MSG91 Hello, you can also provide your customers with AI-powered support, a shared inbox, and seamless human-agent handovers.
- Explore the WhatsApp setup guide and WhatsApp Coexistence guide.
Your Customers Are Already on WhatsApp. Make Every Conversation Count.
Whether you're answering customer questions, sending order updates, launching campaigns, or managing a growing support team, MSG91 helps your business communicate more efficiently. Bring marketing, automation, sales, and customer support together with MSG91 WhatsApp Business Platform in the UAE.
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