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Step 1
Create Your Account
Sign up for MSG91 and open the WhatsApp channel in your dashboard.
WhatsAppWhatsApp Business Platform for UK businesses
Send WhatsApp campaigns, order updates and verification codes. Automate customer replies with no-code AI chatbots and give personalised support. MSG91 keeps all your marketing, sales and customer service conversations in one easy platform.
GDPR compliant. SOC 2 Type II certified.
Good Service Shouldn't Depend on Who's Free to Reply.
A plumbing company receives several appointment requests before its engineers start work. An online retailer has customers checking delivery dates. A letting agency is dealing with viewing enquiries across multiple properties.
Every request needs attention, but not every request needs a member of staff to type a response.
MSG91 connects WhatsApp automation with everyday business communication, helping your team take care of routine messages while focusing on conversations that need personal attention.
One Platform. Four Ways to Stay Connected.
Marketing
Reach opted-in customers with relevant offers, product launches, and seasonal campaigns.
Notifications
Share confirmations, reminders, order updates, and OTPs automatically.
Customer Support
Respond through AI chatbots and connect customers with human agents when needed.
Sales
Help customers explore options, request quotations, and move towards a purchase.
Features of MSG91 WhatsApp Business Platform
More Ways to Connect. Less Work to Manage. From promotional campaigns to everyday customer support, MSG91 brings your essential WhatsApp communication tools into one connected platform.
Promotional Bulk WhatsApp Messaging via CSV
Running a seasonal promotion shouldn't mean sending messages to every customer individually. MSG91's WhatsApp marketing software helps UK businesses reach opted-in audiences through CSV uploads, personalised templates, and scheduled campaigns. Whether you're announcing a Boxing Day sale or launching a new collection, you can manage promotional communication directly from the dashboard.
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Transactional WhatsApp Messaging
Customers shouldn't have to chase a business for basic updates. Using the WhatsApp Cloud API, MSG91 helps UK businesses connect approved transactional messages to real events in their existing systems. From order confirmations to collection notices, important information reaches customers without staff having to send each message manually.
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Automated WhatsApp Reminders
A forgotten appointment or missed renewal can mean extra work for everyone involved. MSG91 helps businesses schedule WhatsApp reminders around important dates, bookings, and upcoming actions. Connected workflows make it easier to keep customers informed without relying on staff to remember every follow-up.
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Two-Way WhatsApp Customer Support
Some customers simply need a quick answer. Others want to explain a problem, share details, or speak with someone who can help. With the WhatsApp Business Platform in the UK, MSG91 supports two-way conversations managed through MSG91 Hello. Your agents can access previous messages, assign tickets, and work together without losing the conversation's context.
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WhatsApp AI Chatbot for 24/7 Assistance
Your team may finish work at 6 PM, but customer questions can arrive much later. MSG91 AI WhatsApp chatbots help UK businesses respond to everyday questions and more complicated enquiries, using connected business information where available. Customers can get suitable answers without waiting for the next working day, with human-agent handover through Hello when personal assistance is needed.
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Drive Sales Through WhatsApp
Not everyone who enquires is ready to purchase straight away. Some customers need a quotation, want to compare options, or have a specific requirement. Through the WhatsApp Business Platform, MSG91 helps businesses guide these conversations with interactive messages, collect relevant details, and connect interested customers with their sales teams.
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Click-to-WhatsApp Ads
An Instagram or Facebook advert has caught someone's attention, but they still have a question before taking the next step. Click-to-WhatsApp Ads let people start a conversation directly from eligible Meta advertisements. MSG91 helps businesses respond to these enquiries, collect useful details, and connect qualified prospects with the right sales representative.
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WhatsApp Product Catalogue
Customers often want to compare products before placing an order. Instead of repeatedly sending individual photographs and descriptions, businesses can use WhatsApp catalogue messages to present relevant items within the conversation. MSG91 supports compatible catalogue messaging, making it easier for customers to browse products and ask questions.
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WhatsApp Broadcast and Campaign Management
Managing a single promotion is straightforward. Keeping campaigns organised throughout the year takes more planning. MSG91 helps UK businesses coordinate WhatsApp broadcasts, schedule approved messages, and monitor communication from one dashboard. From summer promotions to Black Friday and Christmas campaigns, your team can work from a consistent process.
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WhatsApp Click Count Tracking
A message may have been delivered, but did the customer open the link? MSG91 supports click tracking for properly configured website URL buttons within WhatsApp templates. Businesses can use this information to see which offers, information pages, or resources attract attention rather than relying on delivery figures alone.
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Base64 Media Support
Many businesses generate customer documents automatically through their existing applications. MSG91 supports compatible Base64 media payloads through its WhatsApp APIs, helping developers include suitable files in automated messaging workflows. This makes it easier to send generated documents without manually uploading each one.
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WhatsApp Template Management
Businesses shouldn't need to switch between platforms every time they prepare a new message template. MSG91 lets teams create, customise, and manage WhatsApp templates within its dashboard. A template library provides reusable starting points, while teams can monitor Meta approval statuses before sending eligible business-initiated messages.
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WhatsApp Analytics
Sending messages is only one part of effective communication. Businesses also need to understand what happened afterwards. MSG91 provides graphical WhatsApp analytics to help teams review sent messages, delivery activity, read statuses, and failures. These insights support better decisions about future communication.
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Export WhatsApp Message Logs
When an important notification doesn't reach its destination, your team needs detailed information to understand what happened. MSG91 lets businesses filter and export available WhatsApp message logs, helping operations teams investigate failed messages, examine delivery statuses, and prepare internal reports.
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WhatsApp Payments and Payment Links
A customer may be ready to pay but still need a convenient checkout option. MSG91 supports WhatsApp payment-related messaging and compatible payment-link workflows. UK businesses can connect these messages to supported external payment providers, helping customers complete transactions through an appropriate checkout experience. Native WhatsApp payment availability depends on Meta's market eligibility and the configured payment provider. External payment links are not the same as native WhatsApp Payments.
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Opt-Out and Blacklist Management
Customers should be able to control the marketing messages they receive. MSG91 provides configurable opt-out rules, keyword-based responses, and blocked-contact management. These tools help UK businesses respect customer preferences alongside applicable UK GDPR and Privacy and Electronic Communications Regulations (PECR) requirements.
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Audience Segmentation
Not every customer is interested in the same products or services. MSG91 helps businesses organise contacts using available preferences, customer information, and supported segmentation workflows. Rather than sending identical offers to everyone, teams can communicate with relevant customer groups based on their interests and existing information.
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WhatsApp Integrations, APIs, and Webhooks
When comparing WhatsApp Business Platform in the UK, businesses need more than a tool for sending messages. They need a platform that connects with existing systems. As a WhatsApp Business API provider, MSG91 offers supported integrations, messaging APIs, and webhooks to help businesses automate communication using events from e-commerce platforms, CRMs, and internal applications.
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WhatsApp OTPs With Fallback
Customers shouldn't struggle to access an account because a verification code hasn't arrived. MSG91 supports approved WhatsApp authentication messages and configurable OTP workflows. With compatible OTP Widget configurations, businesses can provide alternative delivery channels when needed, helping customers complete verification more smoothly.
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WhatsApp Voice Calling and Voice AI
Some problems are easier to explain over a call than through several text messages. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and configurable Voice AI for supported workflows. Businesses can provide voice assistance alongside messaging when customers need to clarify detailed issues.
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MSG91 Chat Window
Some customer requests involve several questions, follow-ups, and documents before they can be resolved. MSG91 Chat Window lets businesses move eligible conversations from WhatsApp to a dedicated chat environment while continuing assistance through Hello. Bots and agents can work through longer requests without sending every response through WhatsApp.
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Stop Chasing Messages. Start Serving Customers.
From marketing campaigns to detailed support conversations, MSG91 helps your team keep communication organised without unnecessary manual work. See how connected WhatsApp messaging can simplify your daily operations.
Why Choose MSG91 for WhatsApp Business Platform in the UK?
One Platform. Fewer Complications.
Your business needs more than a tool that sends WhatsApp messages. You need to manage customer enquiries, connect existing systems, automate everyday updates, and keep support organised without adding more work to your team. MSG91 brings the official WhatsApp Business Platform together with automation, AI chatbots, campaign tools, and customer support, helping businesses manage communication through a connected platform.
Run Campaigns Without Complicated Development
Upload opted-in contact lists, use approved templates, schedule messages, and review campaign performance through a straightforward dashboard.
Keep Your Communication Connected
Combine WhatsApp with SMS, RCS, email, and voice through MSG91 One API and supported integrations.
Automate Responses Without Losing the Human Touch
Use configurable AI chatbots for suitable customer enquiries, with seamless handover to human agents through Hello.
Give Your Team a Shared Workspace
Use MSG91 Hello to manage conversations, ticket assignments, agent activity, and customer history.
Work With Your Existing Business Systems
Connect supported e-commerce platforms, CRM tools, and internal applications through messaging APIs and webhooks.
Get Assistance Throughout Setup and Operations
MSG91 can help with Meta onboarding, number configuration, template approval, integrations, and technical enquiries through its documented support channels.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses in the UK manage customer communications with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer feedback and experiences with its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business API for UK Businesses
Better Service Without the Extra Admin.
Respond Without Unnecessary Delays
Let AI chatbots handle suitable enquiries, while agents focus on requests that need personal attention.
Keep Sales Conversations Moving
Help customers compare options, request quotations, and reach the right salesperson through interactive WhatsApp conversations.
Reduce Routine Follow-Ups
Automate confirmations, reminders, and service updates using connected business events.
Make Marketing More Relevant
Use available customer preferences to deliver appropriate campaigns to opted-in audiences.
Keep Teams Working Together
Manage customer messages, ticket assignments, and conversation histories through a shared support workspace.
Know What's Working
Review delivery reports, campaign analytics, and support performance information to improve communication.
How to Get Started With MSG91 WhatsApp Business API in the UK
Get Connected in Four Steps
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification. Where Meta requests additional business verification, relevant company-registration details or other applicable business documents may be required.
- Step 3
Configure Your Messaging
Create approved WhatsApp templates, connect compatible applications, and set up the campaigns, notifications, or chatbots your business needs.
- Step 4
Start Communicating
Send eligible messages, manage customer conversations through Hello, and review performance through MSG91 reports.
Frequently Asked Questions
- WhatsApp Business API, also known as the WhatsApp Business Platform, helps growing businesses in the UK communicate with customers without managing every conversation manually. It supports bulk messaging, AI chatbots, CRM integrations, automated notifications, and customer support with multiple agents.
- Businesses across London, Manchester, Birmingham, and the UK can use it for order updates, appointment reminders, marketing campaigns, and customer enquiries.
- And you don't need to be a developer to get started. With MSG91, businesses can connect WhatsApp, launch campaigns, create chatbots, and manage customer conversations through a simple, no-code dashboard.
- Managing customer communication shouldn't require complicated software or technical expertise. MSG91 brings WhatsApp campaigns, AI chatbots, and customer support together in one easy-to-use platform.
- UK businesses get a no-code dashboard to run campaigns, automate repetitive conversations, and manage customer enquiries as their operations grow.
- And MSG91 goes beyond WhatsApp. With MSG91 One API, businesses can connect SMS, RCS, email, WhatsApp, and voice through one communication workflow, with configurable fallback when messages fail.
- You also get MSG91 Hello, an AI-powered customer support platform with a shared inbox where teams can manage conversations together.
- Trusted by 30,000+ businesses globally, MSG91 helps businesses simplify customer communication without juggling disconnected platforms.
- WhatsApp Business API pricing in the UK includes messaging charges and a platform subscription. MSG91 offers messaging rates approximately 10% lower than Meta's standard GBP pricing, helping businesses reduce communication costs.
- MSG91's rates for UK numbers (+44), in GBP, are:
- Marketing: £0.04134 per message
- Utility: £0.01434 per message
- Authentication: £0.01434 per message
- Service: £0.01434 per billable message after the free allowance
- The MSG91 Titan plan costs £6/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, sending 10,000 billable marketing messages costs £413.40 with MSG91 compared with £458 at Meta's standard rate, saving £44.60 before subscription fees and taxes.
- Actual savings depend on messaging volume, applicable pricing tiers, and billing arrangements.
- For a detailed breakdown, explore MSG91 WhatsApp Business API Pricing in the UK and Meta's WhatsApp Business Platform Pricing.
- Yes. Your customers trust you with their information, and security matters.
- MSG91 is SOC 2 Type II audited, with independently assessed security controls to help protect business information.
- MSG91 stores customer data for UK businesses in European data centres, supporting applicable UK GDPR and data protection obligations.
- It's also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- Combined with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps UK businesses manage customer communication with confidence.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. MSG91 enables UK businesses to manage Black Friday, Boxing Day, Christmas, January sales, and product-launch campaigns without developing a custom messaging integration.
- Using a no-code dashboard, businesses can upload opted-in contacts through CSV files, customise approved templates, schedule messages, and monitor campaign performance.
- Click-to-WhatsApp Ads can also help businesses attract new enquiries from Facebook and Instagram. Interested customers can begin a conversation directly from an advertisement, where an MSG91 AI chatbot collects their requirements, answers questions, and guides them through the enquiry or onboarding process.
- For example, a London home-interiors retailer can advertise its Boxing Day collection. The chatbot answers questions about products, availability, and delivery. If a customer wants to discuss a larger order, the conversation transfers to an agent in MSG91 Hello. The agent can reply through WhatsApp or call the customer to discuss the purchase.
- MSG91 supports opt-out management. UK businesses must comply with UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and Meta's messaging policies, including applicable consent or soft opt-in conditions.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can manage routine questions and more complex customer enquiries around the clock, while combining rule-based workflows and AI-powered conversations inside one bot.
- The chatbot can connect with 2,000+ applications, make API calls, and retrieve information from connected business systems to check delivery status, recommend products, assist with returns, and handle other customer requests.
- Businesses can choose from multiple AI models and configure backup models to help maintain service continuity.
- For example, a Manchester online retailer can use one chatbot to collect order details, check dispatch information, explain return procedures, and recommend suitable products. When a customer needs an agent, the conversation transfers to MSG91 Hello, where teams can continue through a shared inbox or mobile app.
- MSG91 also offers 24/7 customer assistance, combining always-available AI for routine and complex technical enquiries with specialist human support through email, WhatsApp messaging and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond its monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional messages are chargeable.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For UK retailers, estate agencies, and service businesses answering hundreds of customer enquiries every day, these costs can add up.
- MSG91 Chat Window offers a simpler way to continue conversations: WhatsApp → Chat Window → Hello.
- Customers start on WhatsApp and open a dedicated Chat Window through a link. AI chatbots and human agents can then continue helping them through Hello without sending every reply over WhatsApp.
- Messages exchanged inside Chat Window don't incur Meta's WhatsApp messaging charges. Messages sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn more.
- Yes. MSG91 enables UK businesses to send WhatsApp OTPs for account verification, secure logins, and other eligible authentication requirements.
- With MSG91 OTP Widget, businesses can configure resend options and supported verification alternatives through SMS, voice calls, and email if the first code is not received.
- WhatsApp Flows allow customers to complete interactive tasks directly within WhatsApp. These include appointment bookings, lead forms, event registrations, customer feedback, and other guided processes.
- For example, a private clinic can collect appointment requests through a Flow, while an estate agency can gather property-viewing preferences without sending customers to a separate form.
- For important service notifications, MSG91 supports configurations that use SMS, RCS, email, or voice as fallback options when WhatsApp delivery fails.
- Businesses should apply suitable consent, privacy, and security controls to these workflows. Channel-specific charges may apply.
- Explore the OTP Widget integration guide.
- From online retailers and estate agencies to private clinics and financial services companies, businesses handling frequent customer enquiries, bookings, and transaction updates can save time with WhatsApp automation.
- Some relevant industries in the UK include:
- E-commerce and Retail: Recover abandoned carts, send order updates, handle returns, and automate seasonal campaigns.
- Estate Agencies: Qualify property enquiries, arrange viewings, and follow up with potential buyers and tenants.
- Healthcare and Private Clinics: Manage appointment reminders, scheduling enquiries, and routine administrative support.
- Financial Services and Fintech: Send OTPs, payment notifications, and account updates.
- Travel and Hospitality: Handle hotel reservations, booking confirmations, and guest enquiries.
- Logistics and Delivery: Share shipment updates, delivery notifications, and scheduling information.
- For Shopify retailers, MSG91's Shopify integration supports automation across the shopping journey. Businesses can use AI chatbots, multichannel verification through WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows where applicable, and automated notifications for order confirmation, tracking, and 12+ supported Shopify events.
- For example, a UK fashion store can automatically confirm purchases, share delivery updates, and use an AI chatbot to resolve common customer questions.
- With MSG91 Hello, support teams can view conversations together and transfer enquiries to human agents whenever necessary.
- Getting started with WhatsApp automation shouldn't require coding skills or a technical team. MSG91 makes WhatsApp Cloud API setup simple, even for business owners and teams without development experience.
- From a user-friendly dashboard, you can connect your WhatsApp number, create campaigns, configure supported chatbots, and manage customer conversations without writing code.
- Get started in four simple steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can create approved templates, launch campaigns, and manage conversations directly from the dashboard.
- Advanced custom integrations may require technical configuration, and additional Meta verification can affect activation time.
- Do I need Companies House registration, and can I keep my +44 number? Companies House details may be requested during additional Meta business verification, but aren't mandatory for every initial setup. Documentation requirements may differ for sole traders.
- Already using WhatsApp Business? You may be able to migrate an eligible +44 number to MSG91. However, WhatsApp Coexistence isn't currently supported for UK numbers, so simultaneous use of the Business App and API on the same number isn't available through that feature.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles routine questions and complex technical enquiries.
- With MSG91 Hello, you can also provide your customers with AI-powered conversations, a shared inbox, and seamless handover to human agents.
- From your first WhatsApp setup to everyday customer communication, MSG91 makes automation easier to manage.
- Explore the WhatsApp onboarding guide or contact MSG91 support.
Make Every Customer Conversation Easier.
From the first question to the final service update, MSG91 helps your business communicate clearly, respond efficiently, and stay organised. Bring WhatsApp marketing, automation, sales, and customer support together with MSG91 WhatsApp Business Platform in the UK.
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