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Step 1
Create Your MSG91 Account
Sign up for MSG91 and open the WhatsApp channel from the dashboard.
WhatsAppWhatsApp Business Platform for businesses in Singapore
MSG91 is a no-code WhatsApp platform trusted by 30,000+ businesses. Send opt-in campaigns, order updates and OTPs, automate replies with AI chatbots and give personalised support, all from one easy platform.
Trusted by 30,000+ Businesses Worldwide | Official WhatsApp Business Platform | AI-Powered Automation
Customer Expectations Move Fast. Your Communication Should Too.
A tuition centre receives several enrolment enquiries before the next intake. An online store needs to update customers about delayed deliveries. A property-management team has maintenance requests arriving from multiple residents.
These conversations matter, but they don't all require someone to type a reply from scratch.
MSG91 brings WhatsApp marketing, automation, and customer support together, helping your team handle routine communication while giving important enquiries the attention they deserve.
One Platform. Four Everyday Business Needs.
Marketing
Reach opted-in customers with relevant offers, launches, and seasonal campaigns.
Notifications
Automatically share confirmations, service updates, reminders, and OTPs.
Customer Support
Answer questions through AI chatbots and connect customers with human agents.
Sales
Help customers explore services, request quotations, and take the next step through WhatsApp.
Features of MSG91 WhatsApp Business Platform
Everything You Need to Manage Customer Conversations. From a promotional message to an ongoing support request, MSG91 gives businesses the tools to manage WhatsApp communication without unnecessary manual work.
Promotional Bulk WhatsApp Messaging via CSV
Preparing for the Great Singapore Sale, a festive promotion, or a new product launch? MSG91 WhatsApp marketing software helps Singapore businesses send promotional messages to opted-in customers through CSV uploads and approved templates. Instead of contacting people individually, teams can personalise their offers, schedule campaigns, and manage bulk sends through one dashboard.
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Transactional WhatsApp Messaging
Customers shouldn't need to contact your business just to confirm whether an order has been processed. Using the WhatsApp Cloud API, MSG91 helps Singapore businesses connect transactional notifications to events in their existing systems. Approved messages can be triggered automatically, keeping customers informed about orders, payments, bookings, and essential service updates.
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Automated WhatsApp Reminders
A missed appointment or forgotten deadline can disrupt an otherwise well-organised schedule. MSG91 helps businesses send automated WhatsApp reminders for upcoming appointments, renewals, and important dates. By connecting messaging to compatible booking or customer-management systems, teams can reduce repetitive follow-ups while keeping customers prepared.
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Two-Way WhatsApp Customer Support
Not every customer enquiry can be resolved with a one-way notification. Some customers need to explain their situation, ask follow-up questions, or speak with a person. With MSG91 WhatsApp Business Platform in Singapore, businesses can manage two-way customer conversations through MSG91 Hello, where agents can review previous messages, assign tickets, and collaborate across teams.
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WhatsApp AI Chatbot for 24/7 Customer Assistance
Customers in Singapore may prefer English, Mandarin, Malay, or Tamil, depending on the conversation. MSG91 AI WhatsApp chatbots can be configured for multilingual support, helping businesses answer common questions and handle more complicated enquiries using connected information. When a request needs human attention, the conversation can be transferred to an agent through Hello.
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Drive Sales Directly Through WhatsApp Conversations
A customer may be interested in your service but still needs to compare options, ask about availability, or request a quotation. The WhatsApp Business Platform helps Singapore businesses turn these enquiries into guided sales conversations. MSG91 supports interactive messages and automated flows that collect requirements, answer suitable questions, and connect customers with the right salesperson.
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Click-to-WhatsApp Ads for Lead Generation
Someone sees your Instagram advertisement and wants to know more before submitting an enquiry. Click-to-WhatsApp Ads let interested customers start a WhatsApp conversation directly from eligible Facebook and Instagram advertisements. MSG91 helps businesses respond through chatbots or agents, qualify leads, and continue the conversation while interest is still fresh.
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WhatsApp Product Catalogue
Shoppers often want to compare products before deciding what to buy. Instead of sending multiple individual photographs and product descriptions, businesses can use WhatsApp catalogue messages to present relevant items in one conversation. MSG91 supports product-catalogue messaging through compatible WhatsApp APIs, making it easier for customers to browse and ask questions.
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WhatsApp Broadcast and Campaign Management
Managing one promotion is straightforward. Coordinating campaigns throughout the year takes more planning. MSG91 helps Singapore businesses organise WhatsApp broadcasts, schedule approved messages, and review campaign activity through a central dashboard. Whether you're preparing for Chinese New Year, Hari Raya, Deepavali, or 11.11, your marketing team can work from one organised campaign process.
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WhatsApp Click Count Tracking
A customer receives a link, but did they actually open it? Message delivery alone doesn't answer that question. MSG91 supports click-count tracking for properly configured website URL buttons in WhatsApp templates. Businesses can use this information to understand which content attracts attention and improve their next campaign.
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Base64 Media Support for WhatsApp API
Many businesses generate documents automatically through their internal systems. MSG91 supports compatible Base64 media attachments through its WhatsApp APIs, allowing developers to connect suitable file delivery to existing workflows. This can reduce manual document handling when applications generate invoices, tickets, reports, or other supported files.
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Create and Manage WhatsApp Templates Inside the Panel
Businesses use recurring messages every day, but creating and managing them shouldn't require unnecessary switching between platforms. MSG91 lets teams prepare, customise, and manage WhatsApp templates directly from the dashboard. Its template library provides suitable starting points, while the approval process helps businesses manage templates before sending eligible messages.
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WhatsApp Analytics and Campaign Performance
Sending WhatsApp messages is only useful when you can understand the results. MSG91 provides graphical analytics that help businesses review message activity, delivery, read statuses, and failures. Marketing and operations teams can use the available data to compare communication performance and identify areas that need attention.
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Export WhatsApp Message Logs
When a customer says an important notification never arrived, your team needs to investigate rather than guess. MSG91 allows businesses to filter and export WhatsApp messaging records, helping operations teams review delivery failures, examine available timestamps, and prepare detailed reports for troubleshooting or internal analysis.
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WhatsApp Payments and Payment Links
A customer may be ready to pay but still needs a convenient way to complete the transaction. MSG91 supports WhatsApp payment-related messaging and compatible payment-link workflows. Singapore businesses can guide customers towards supported external checkout experiences, including PayNow-enabled checkout links where offered by their chosen payment provider and integration.
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WhatsApp Opt-Out and Blacklist Management
Customers should be able to decide which marketing messages they receive. MSG91 helps businesses manage opt-out requests through configurable keywords, messaging rules, and blocked-contact controls. These tools support responsible customer communication alongside Singapore's Personal Data Protection Act (PDPA), applicable Do Not Call requirements, and Meta's messaging policies.
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Audience Segmentation for Relevant Campaigns
Not every customer wants the same offer. A family looking for children's activities has different interests from a professional searching for business training. MSG91 helps Singapore businesses organise audiences using available preferences, customer information, and compatible segmentation workflows. This makes campaigns more relevant without sending the same message to the entire database.
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WhatsApp Integrations, APIs, and Webhooks
Your customer communication works better when it's connected to your existing systems. Businesses comparing WhatsApp Business Platform in Singapore need more than a messaging dashboard. MSG91 provides supported Shopify and CRM integrations, custom APIs, and webhooks so companies can connect WhatsApp messages to real operational events without copying information manually.
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WhatsApp OTPs With Multi-Channel Fallback
When a customer is trying to log in, they shouldn't be left staring at the screen waiting for an OTP. MSG91 supports approved WhatsApp authentication templates and configurable verification workflows. With its OTP Widget, businesses can also provide supported alternative channels such as SMS, email, or voice when the chosen configuration allows it.
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WhatsApp Voice Calling and Voice AI
Not every problem is easy to explain in a message. Sometimes a phone conversation is simply more practical. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and Voice AI for supported configurations, helping businesses provide voice assistance alongside chat when customers need to clarify a detailed issue.
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MSG91 Chat Window for Longer Customer Conversations
Some enquiries take more than a few messages to resolve. MSG91 Chat Window lets businesses move eligible conversations from WhatsApp into a dedicated chat experience while continuing to manage them through Hello. Bots and human agents can assist customers without sending every response through WhatsApp, helping teams keep longer conversations organised while controlling unnecessary messaging costs.
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More Customer Messages Shouldn't Mean More Manual Work.
From promotional campaigns to complex support enquiries, MSG91 helps your team manage communication through a connected platform. See how WhatsApp automation can fit into your existing business operations.
Why Choose MSG91 for WhatsApp Business API in Singapore?
One Connected Platform for Better Customer Communication
Singapore businesses need practical tools that help teams stay productive while managing customer expectations. MSG91 brings the official WhatsApp Business Platform together with marketing automation, AI chatbots, integrations, and customer support, so businesses can handle more communication without creating disconnected workflows.
Run Campaigns Without Complicated Development
Upload opted-in contacts, use approved templates, schedule messages, and review campaign activity through a straightforward dashboard.
Connect Multiple Communication Channels
Bring WhatsApp together with SMS, RCS, email, and voice through MSG91 One API and supported integrations.
Support Customers Across Languages
Configure AI chatbots for supported languages, including English, Mandarin, Malay, and Tamil, using suitable business content and testing.
Keep Support Teams Organised
Use MSG91 Hello to manage shared inboxes, agent assignments, support tickets, and customer conversations.
Integrate With Existing Business Systems
Connect supported e-commerce platforms, CRMs, and internal tools using messaging APIs and webhooks.
Get Assistance From Setup to Daily Operations
MSG91's onboarding team can assist with Meta account setup, number verification, template configuration, integrations, and technical questions. Support is available through documented channels such as email, WhatsApp, calls, and scheduled meetings.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses in Singapore manage customer communication with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer feedback and experiences with its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business API for Singapore Businesses
Less Repetitive Work. More Time for Your Customers.
Keep Customer Conversations Moving
Let automation handle routine enquiries while human agents focus on requests requiring personal attention.
Make Sales Enquiries Easier to Manage
Help customers request quotations, compare options, and connect with the right salesperson through guided WhatsApp conversations.
Reduce Manual Follow-Ups
Automate confirmations, status updates, and reminders using connected business events.
Make Your Campaigns More Relevant
Use available customer preferences and audience information to avoid sending identical promotions to everyone.
Give Teams a Shared View of Customer Requests
Keep conversations, assignments, and tickets organised through a connected customer-support workspace.
Understand What's Working
Use delivery reports, campaign analytics, and support performance data to improve messaging workflows.
How to Get Started With MSG91 WhatsApp Business API in Singapore
Four Steps to Smarter WhatsApp Communication
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification. Where Meta requires additional business verification, your Singapore business registration details, including ACRA/UEN information where applicable, may be needed.
- Step 3
Configure Your Communication
Create approved WhatsApp templates, connect supported business applications, and set up campaigns, notifications, or chatbots.
- Step 4
Start Communicating
Send eligible messages, handle customer replies through Hello, and review communication results through MSG91 reports.
Frequently Asked Questions
- WhatsApp Business API, also called the WhatsApp Business Platform, helps growing businesses in Singapore communicate with customers without managing every conversation manually. It supports bulk campaigns, AI chatbots, CRM integrations, automated notifications, and customer support with multiple agents.
- Singapore SMEs and enterprises can use it to manage order updates, appointment reminders, promotional campaigns, and customer enquiries.
- And you don't need to be a developer to get started. With MSG91, businesses can connect WhatsApp, launch campaigns, create chatbots, and manage customer conversations through a simple, no-code dashboard.
- Managing customer communication shouldn't require technical expertise or multiple disconnected tools. MSG91 brings WhatsApp campaigns, AI chatbots, and customer support together in one easy-to-use platform.
- Singapore businesses get a no-code dashboard to run WhatsApp campaigns, automate customer interactions, and manage conversations as they grow.
- And MSG91 goes beyond WhatsApp. With MSG91 One API, businesses can connect SMS, RCS, email, WhatsApp, and voice through unified communication workflows.
- You also get MSG91 Hello, an AI-powered customer support platform with a shared inbox for managing conversations across teams.
- Trusted by 30,000+ businesses globally, MSG91 helps companies simplify customer communication while reducing the need for disconnected tools.
- WhatsApp Business API pricing in Singapore includes messaging charges and a platform subscription. MSG91 offers messaging rates approximately 10% lower than Meta's standard GBP pricing, helping businesses save on customer communication.
- MSG91's rates for Singapore numbers (+65), in GBP, are:
- Marketing: £0.04772 per message
- Utility: £0.01043 per message
- Authentication: £0.01043 per message
- Service: £0.01043 per billable message after the free allowance
- The MSG91 Titan plan costs £6/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, sending 10,000 billable marketing messages costs £477.20 with MSG91 compared with £528 at Meta's standard rate, saving £50.80 before subscription fees and taxes.
- Actual savings depend on messaging volume, applicable pricing tiers, and billing arrangements.
- For a detailed breakdown, explore MSG91 WhatsApp Business API Pricing in Singapore and Meta's WhatsApp Business Platform Pricing.
- Yes. When customer information is involved, security should never be an afterthought.
- MSG91 is SOC 2 Type II audited, with independently assessed security controls to help protect business information.
- MSG91 stores customer data for Singapore businesses in regional Asia-Pacific data centres, supporting data residency preferences and applicable data protection obligations.
- It's also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- Combined with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps Singapore businesses manage customer conversations securely and efficiently.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. MSG91 enables Singapore businesses to manage 11.11, Great Singapore Sale, Chinese New Year, Hari Raya, Deepavali, and other promotional campaigns through a no-code dashboard.
- Upload opted-in contacts through CSV files, customise approved templates with product images and offers, schedule campaigns, and track delivery results.
- Businesses can also use Click-to-WhatsApp Ads to attract new enquiries from Facebook and Instagram. When someone clicks an advertisement and starts a conversation, an AI chatbot can collect their requirements, answer questions, and guide them through the enquiry or onboarding process.
- For example, a Singapore home-furnishing retailer can advertise an 11.11 collection. The chatbot helps customers compare products and check connected stock information. When someone requests a quotation or needs personal assistance, the conversation transfers to an agent in MSG91 Hello, who can continue on WhatsApp or call the customer.
- MSG91 supports opt-out management. Campaigns must comply with Singapore's Personal Data Protection Act (PDPA), applicable Do Not Call (DNC) requirements, and Meta's messaging policies, including consent obligations.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can be configured to assist customers in English, Mandarin, Malay, and Tamil, depending on the chosen model and configuration.
- Within a single chatbot, businesses can combine rule-based workflows and AI-powered conversations. The chatbot can connect with 2,000+ applications, make API calls, and access information from connected systems to manage bookings, order tracking, customer enquiries, and more complicated requests.
- Businesses can also choose from multiple AI models and configure backup models to help maintain conversation continuity.
- For example, a Singapore clinic can use one chatbot to collect appointment details, check available slots through connected systems, and answer administrative questions. When customers need human attention, the chatbot transfers the conversation to an agent in MSG91 Hello.
- MSG91 also offers 24/7 customer assistance, with AI available around the clock for everyday and complex technical enquiries, alongside expert human support through email, WhatsApp messages and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond its monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional messages are chargeable.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For Singapore businesses handling hundreds of customer enquiries every day, these additional expenses can quickly add up.
- MSG91 Chat Window offers a simpler way to continue conversations: WhatsApp → Chat Window → Hello.
- Customers begin on WhatsApp and move to a dedicated Chat Window through a link. AI chatbots and human agents can then continue assisting them through Hello without sending every response through WhatsApp.
- Messages exchanged inside Chat Window don't incur Meta's WhatsApp messaging charges. Messages actually sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn more.
- Yes. MSG91 supports WhatsApp OTPs for account verification, secure sign-ins, and other eligible authentication workflows.
- With the MSG91 OTP Widget, businesses can set up verification retries and supported alternative channels, including SMS, voice calls, and email.
- WhatsApp Flows add another interactive capability. Customers can book appointments, fill in lead forms, register for events, and provide feedback directly within WhatsApp, without being redirected to an external form.
- For example, a tuition centre can collect trial-class requests through a guided WhatsApp Flow, while a clinic can use another Flow for appointment enquiries.
- For important notifications, supported MSG91 integrations can configure SMS, RCS, email, or voice as fallback options when WhatsApp delivery fails.
- These workflows help businesses make customer communication more convenient, while channel-specific charges and eligibility conditions may apply.
- Explore the OTP Widget integration guide.
- From online retailers and tuition centres to healthcare clinics and financial services companies, businesses handling frequent customer enquiries, bookings, and transaction updates can save time with WhatsApp automation.
- MSG91 helps Singapore businesses automate everyday communication, connect existing tools, and manage customer conversations without building complicated systems from scratch.
- Some relevant industries in Singapore include:
- E-commerce and Retail: Recover abandoned carts, send order updates, and manage customer support.
- Healthcare and Clinics: Automate appointment reminders, booking enquiries, and routine administrative assistance.
- Education and Tuition Centres: Manage course enquiries, trial-class bookings, and parent communication.
- Financial Services and Fintech: Send OTPs, payment notifications, and account updates.
- Travel and Hospitality: Handle hotel reservations, booking confirmations, and guest enquiries.
- Logistics and Delivery: Share shipment updates, delivery confirmations, and scheduling notifications.
- For e-commerce businesses, MSG91's Shopify integration connects customer communication with store activity. It supports AI chatbots, verification across WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows where applicable, and automated notifications for order confirmation, tracking, and 12+ supported Shopify events.
- For example, a Singapore Shopify retailer can automatically notify shoppers about order progress and allow an AI chatbot to answer product or delivery questions.
- With MSG91 Hello, teams can manage the resulting conversations and transfer enquiries to human agents when needed.
- Absolutely! MSG91 makes WhatsApp Cloud API setup simple, even for people without coding or technical experience. Our user-friendly dashboard guides you through connecting your WhatsApp number and getting started with automated communication.
- Get started in four steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can create approved templates, run campaigns, configure supported chatbots, and manage conversations without writing code.
- Already using WhatsApp Business? Eligible businesses can use WhatsApp Coexistence to keep the Business App and API on the same +65 number or migrate an eligible number from another provider.
- Do I need ACRA registration or a UEN? These details may be requested during additional Meta business verification, but aren't mandatory for every initial setup. Advanced custom integrations may still require technical configuration.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles routine questions and complex technical enquiries.
- With MSG91 Hello, you can also provide your own customers with AI-powered support, a shared inbox, and seamless handover to human agents.
- From initial setup to everyday customer communication, MSG91 keeps things simple and connected.
- Explore the WhatsApp onboarding guide, WhatsApp Coexistence guide, or contact MSG91 support.
Your Business Moves Fast. Your WhatsApp Communication Can Too.
From the first customer enquiry to the final service update, MSG91 helps your team keep communication organised without unnecessary manual work. Bring WhatsApp marketing, AI chatbots, automation, sales, and customer support together with MSG91 WhatsApp Business Platform in Singapore.
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