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WhatsApp APISeamless Global messaging and communications.
Use Developer Friendly API to ensure smooth, real-time communication with your customers globally, enhancing engagement and satisfaction.
Why Choose MSG91 for WhatsApp Business?
MSG91 makes WhatsApp your most powerful communication channel — for marketing, support, sales, and everything in between. Reach customers where they actually respond.
Promotional Bulk WhatsApp Messaging via CSV
Turn Offers into Orders — Instantly
Send personalized promotional messages via CSV straight to your customers’ WhatsApp inboxes — where they actually read and click.
- Flash Sales & Limited-Time Discounts
- New Product Launches
- Festive & Seasonal Campaigns
- Win-back & Re-engagement Messages
- Upsell & Cross-sell Offers
Reach thousands. Get instant clicks. Drive real sales. No spam folder. Just results..
Talk to UsTransactional WhatsApp Messaging
Messages That Matter — Delivered Fast
Keep customers informed with real-time, automated updates on WhatsApp.
- Order & Payment Notifications
- OTPs, Login Alerts & Password Resets
- Appointment, Renewal & Payment Reminders
- Invoices, Tickets & Documents
- Delivery Status & Service Updates
Reliable. Timely. Expected. Exactly what transactional messaging should be..
Book A DemoCustomer Support on WhatsApp
Support That Feels Like a Conversation
No more waiting. No more forms. Just real-time reply to your customers via WhatsApp — from bots or human agents.
- Smart Chatbots for Instant Replies
- Seamless Handoff to Human Agents
- Inbound Calling on WhatsApp
- One Unified Inbox for All Chats- Instagram, Emails, Webchat
- Real-Time Customer Updates
Drive Sales Directly on WhatsApp
Sell Smarter — Where Customers Already Are.
Showcase products, run ads, take orders — all inside a WhatsApp chat.
Click-to-WhatsApp Ads
Use Instagram & Facebook to drive leads straight to chat.
Make shopping easy on WhatsApp
Let customers browse, chat, and order with catalogs and payments.
Customize Sales Journeys via WhatsApp
Send bulk offers, upsell intelligently, and close deals faster — all from one panel.
WhatsApp ChatBot
Automated interactions on the messaging platform, providing instant responses, handling customer inquiries, and performing tasks such as customer support, order tracking,place order and providing information. It enhances customer service efficiency and availability.ChatBot
Whatsapp Integrations
Our WhatsApp Business API integrates seamlessly with numerous platforms, allowing for easy plug-and-play functionality without the need for additional development. Some of the supported whatsapp api integration include Zoho, Freshworks, WebEngage, MoEngage, CleverTap, Shopify, Wix, Google Sheet, Tally, GIDDH and more
Click-to-WhatsApp Ads: Drive Engagement with Zero Costs
Maximize your marketing efforts with Click-to-WhatsApp Ads, a powerful solution to connect with customers instantly. This feature allows businesses to drive traffic from online advertisements directly to WhatsApp conversations, creating a seamless transition from discovery to engagement.Read More
Whatsapp Catalogue
WhatsApp's catalogue feature lets businesses showcase products and services within the app. It uses whatsapp business api application to serves as a digital storefront, allowing customers to browse, view details, and make inquiries without leaving WhatsApp. Businesses can organize items, include images, prices, and descriptions, and update inventory in real time, making it easier for customers to explore and shop.
Broadcast / Campaign
WhatsApp's broadcast lets you send the same message to multiple contacts at once, ideal for updates and announcements. Campaigns, available in the WhatsApp Business API, enable targeted marketing with automated, personalized messages. Both help businesses reach more people efficiently.
Click Counts
Click counts indicate how many businesses or customers use a feature - high click counts show its popularity and effectiveness for customer engagement. You can view all click counts for a button either in the analytics section or through your webhook.
Support Base64
Send the body in JSON and leave the rest to us.No need to make a URL or upload your file as you can directly send JSON body and it will be converted automatically into Base64 format and sent via WhatsApp.
2-way Communication
Say hello to go on HELLO.Give your customer the right platform to continue the conversation. Once they reply, they are directly taken to HELLO to start a 2-way communication with your business.
Manage Template Inside Panel
Create and Manage your template right hereNo need to switch platforms to create your template. You can create the templates, manage it and check the status of it right here without going on Facebook.
Analytics
Get graphical insights into your business messages.Analyse and improvise your business messaging with the right metrics. Get a graphical report on the number of messages sent, delivered, conversations and more.
Export Logs
Get individual outbound and inbound messages logs.Export the logs for better viewing and insights. Get details of all the outbound and inbound messages and conversations your business had with your customers.
WhatsApp Payments
Transform WhatsApp into your onestop sales channel by sharing interactive product catalogs. Let your customers browse products, explore categories, and discover their preferences within a familiar chat environment. Enable WhatsApp payment solutions for instant, secure transactions, simplifying the buyer journey and reducing dropoff rates.Read More
Bulk Sending Through CSV: Scale Your WhatsApp Marketing Effortlessly
Simplify your communication strategy with bulk WhatsApp messaging through CSV uploads. Engage thousands of users simultaneously while maintaining a personalized touch for each recipient. Our WhatsApp Business API solution ensures high delivery rates and advanced analytics to optimize your campaigns.Read More
OptOut Feature: Ensure Compliance in WhatsApp Marketing Automation
Give your customers the power to control their communication preferences with the OptOut feature. This functionality ensures that recipients can unsubscribe from WhatsApp messages easily, maintaining a positive and respectful relationship with your brand. Transparency builds trust, creating a loyal and engaged audience.Read More
Scalable WhatsApp Business API
Achieve seamless communication scalability with our robust WhatsApp Business API solution. Integrate messaging capabilities directly into your existing systems to create a unified customer experience. Whether it's sending notifications, handling support queries, or managing automated workflows, the API adapts to your business needs.Read More
Automated Reminders: Never Miss an Opportunity
Never miss an opportunity to engage your customers with automated WhatsApp reminders for birthdays, anniversaries, class schedules, and more. Strengthen customer relationships by sending personalized messages that make them feel valued and appreciated.Read More
Audience Segmentation: Deliver Targeted Campaigns
Unlock the power of WhatsApp audience segmentation to send tailored messages to specific customer groups. Whether targeting premium clients, firsttime buyers, or repeat customers, segmentation helps deliver highly relevant campaigns that drive engagement and conversions.Read More
FAQ for Marketing Automation:
- The WhatsApp Business API is a tool offered by WhatsApp that enables businesses to integrate WhatsApp messaging into their customer service, marketing, and engagement strategies.
- It is particularly designed for medium and large enterprises to automate interactions and send messages from the official WhatsApp app to customers.
- Through this API, businesses can enhance customer experiences by enabling chat services on their websites or applications.
- By integrating AI with WhatsApp Business API, businesses can create automated chatbots that provide instant replies to customer inquiries.
- AI-based solutions can analyze incoming messages and respond appropriately, increasing efficiency in customer service without the need for human intervention.
- Popular AI platforms can be integrated with WhatsApp via API to deliver seamless AI-driven chat experiences.
- WhatsApp Business API does require a subscription or payment depending on the service plan.
- However, Facebook offers some pricing flexibility for click-to-WhatsApp ads, where businesses may avoid session charges.
- It's best to review the latest pricing on the official Facebook or WhatsApp developer website.
- WhatsApp API integration involves setting up the API to work with your website or application.
- This enables your business to send messages from WhatsApp to users directly on their phones, facilitating real-time engagement.
- Integration requires a WhatsApp Business account and an MSG91 account for developers to set up.
- You can integrate WhatsApp Business API with your website to allow customers to reach you via click-to-chat links or automated response buttons.
- Using HTML, JavaScript, and the API documentation, developers can configure 'Send WhatsApp Message' buttons on a website.
- Integration can be done through your WhatsApp Business account setup and by following the instructions on the official WhatsApp developer site.
To begin using WhatsApp Business API, you need:
- WhatsApp Business Account
- A phone number dedicated to the business account
- Access to Facebook's developer platform at https://developers.facebook.com/
- API credentials for integration
- MSG91 Account (click here to register)
- Yes, the WhatsApp Business API is ideal for enterprises looking to implement robust customer service and engagement solutions.
- It provides a scalable solution that can support high message volumes, perfect for enterprises handling multiple customer inquiries daily.
- Enterprises can also benefit from automated AI chatbots integrated with the API.
- Yes, MSG91 offers a web-based panel for easy understanding and implementation.
- The WhatsApp Web API does not have a direct, visual interface like the regular WhatsApp Web. However, messages can be sent and received via API requests programmatically, which developers can configure using code or cloud-hosted solutions.
- Unlike the WhatsApp app used for personal messaging, the WhatsApp Business API is designed specifically for businesses.
- The API allows for automated messaging, integration with other software solutions, and bulk messaging while adhering to WhatsApp’s policies.
- It is intended for use through programmatic integration rather than a direct user interface.
- Registering your WhatsApp Business Account
- Securing API credentials from Facebook's developer portal
- WhatsApp API is highly beneficial for customer service as it enables quick responses and easy follow-up with customers.
- With AI chatbot integration, businesses can automate frequent queries, freeing up customer service representatives to handle more complex cases.
- The API supports two-way communication, ensuring customers get real-time updates on their inquiries.
- Yes, the WhatsApp API can be integrated with various applications, including CRM systems and e-commerce platforms.
- Developers can set up API calls to trigger messages based on user actions, such as order confirmations, shipping updates, or customer service inquiries.
- Custom integration solutions can be built for your business needs with the help of a developer.
- A dedicated business phone number is required for the WhatsApp Business API.
- This number must not be linked to a personal WhatsApp account; it will be verified and registered through the API setup process on the Facebook developer platform.
Yes, you can manage WhatsApp for sending and receiving messages using MSG91 HELLO (Web-based dashboards developed to provide real-time monitoring of conversations).
- The WhatsApp API itself is not free for most business functions, as costs may be associated with sending and receiving messages.
- However, Click-to-WhatsApp ads provide a budget-friendly way to initiate conversations without incurring session charges for specific interactions.
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