India
Global
Brazil
United Arab Emirates
Philippines
Singapore
Spain
United Kingdom
United States
WhatsApp APIMake WhatsApp the place where business happens
MSG91 is a no-code WhatsApp Business Platform for Indian businesses. Reach customers, run targeted WhatsApp marketing campaigns, automate replies with AI chatbots and give personalised support. Keep your marketing, sales and support chats together in one place.
Why Choose MSG91 for WhatsApp Business?
MSG91 makes WhatsApp your most powerful communication channel — for marketing, support, sales, and everything in between. Reach customers where they actually respond.
Promotional Bulk WhatsApp Messaging via CSV
Turn Offers into Orders — Instantly
Send personalized promotional messages via CSV straight to your customers’ WhatsApp inboxes — where they actually read and click.
- Flash Sales & Limited-Time Discounts
- New Product Launches
- Festive & Seasonal Campaigns
- Win-back & Re-engagement Messages
- Upsell & Cross-sell Offers
Reach thousands. Get instant clicks. Drive real sales. No spam folder. Just results..
Talk to UsTransactional WhatsApp Messaging
Messages That Matter — Delivered Fast
Keep customers informed with real-time, automated updates on WhatsApp.
- Order & Payment Notifications
- OTPs, Login Alerts & Password Resets
- Appointment, Renewal & Payment Reminders
- Invoices, Tickets & Documents
- Delivery Status & Service Updates
Reliable. Timely. Expected. Exactly what transactional messaging should be..
Book A DemoCustomer Support on WhatsApp
Support That Feels Like a Conversation
No more waiting. No more forms. Just real-time reply to your customers via WhatsApp — from bots or human agents.
- Smart Chatbots for Instant Replies
- Seamless Handoff to Human Agents
- Inbound Calling on WhatsApp
- One Unified Inbox for All Chats- Instagram, Emails, Webchat
- Real-Time Customer Updates
Drive Sales Directly on WhatsApp
Sell Smarter — Where Customers Already Are.
Showcase products, run ads, take orders — all inside a WhatsApp chat.
Click-to-WhatsApp Ads
Use Instagram & Facebook to drive leads straight to chat.
Make shopping easy on WhatsApp
Let customers browse, chat, and order with catalogs and payments.
Customize Sales Journeys via WhatsApp
Send bulk offers, upsell intelligently, and close deals faster — all from one panel.
WhatsApp ChatBot
Automated interactions on the messaging platform, providing instant responses, handling customer inquiries, and performing tasks such as customer support, order tracking,place order and providing information. It enhances customer service efficiency and availability.
Whatsapp Integrations
Our WhatsApp Business API integrates seamlessly with numerous platforms, allowing for easy plug-and-play functionality without the need for additional development. Some of the supported whatsapp api integration include Zoho, Freshworks, WebEngage, MoEngage, CleverTap, Shopify, Wix, Google Sheet, Tally, GIDDH and more
Click-to-WhatsApp Ads: Drive Engagement with Zero Costs
Maximize your marketing efforts with Click-to-WhatsApp Ads, a powerful solution to connect with customers instantly. This feature allows businesses to drive traffic from online advertisements directly to WhatsApp conversations, creating a seamless transition from discovery to engagement.
Read More
Whatsapp Catalogue
WhatsApp's catalogue feature lets businesses showcase products and services within the app. It uses whatsapp business api application to serves as a digital storefront, allowing customers to browse, view details, and make inquiries without leaving WhatsApp. Businesses can organize items, include images, prices, and descriptions, and update inventory in real time, making it easier for customers to explore and shop.
Broadcast / Campaign
WhatsApp's broadcast lets you send the same message to multiple contacts at once, ideal for updates and announcements. Campaigns, available in the WhatsApp Business API, enable targeted marketing with automated, personalized messages. Both help businesses reach more people efficiently.
Click Counts
Click counts indicate how many businesses or customers use a feature - high click counts show its popularity and effectiveness for customer engagement. You can view all click counts for a button either in the analytics section or through your webhook.
Support Base64
Send the body in JSON and leave the rest to us.No need to make a URL or upload your file as you can directly send JSON body and it will be converted automatically into Base64 format and sent via WhatsApp.
2-way Communication
Say hello to go on HELLO.Give your customer the right platform to continue the conversation. Once they reply, they are directly taken to HELLO to start a 2-way communication with your business.
Manage Template Inside Panel
Create and Manage your template right hereNo need to switch platforms to create your template. You can create the templates, manage it and check the status of it right here without going on Facebook.
Analytics
Get graphical insights into your business messages.Analyse and improvise your business messaging with the right metrics. Get a graphical report on the number of messages sent, delivered, conversations and more.
Export Logs
Get individual outbound and inbound messages logs.Export the logs for better viewing and insights. Get details of all the outbound and inbound messages and conversations your business had with your customers.
WhatsApp Payments
Transform WhatsApp into your onestop sales channel by sharing interactive product catalogs. Let your customers browse products, explore categories, and discover their preferences within a familiar chat environment. Enable WhatsApp payment solutions for instant, secure transactions, simplifying the buyer journey and reducing dropoff rates.
Read More
Bulk Sending Through CSV: Scale Your WhatsApp Marketing Effortlessly
Simplify your communication strategy with bulk WhatsApp messaging through CSV uploads. Engage thousands of users simultaneously while maintaining a personalized touch for each recipient. Our WhatsApp Business API solution ensures high delivery rates and advanced analytics to optimize your campaigns.
Read More
OptOut Feature: Ensure Compliance in WhatsApp Marketing Automation
Give your customers the power to control their communication preferences with the OptOut feature. This functionality ensures that recipients can unsubscribe from WhatsApp messages easily, maintaining a positive and respectful relationship with your brand. Transparency builds trust, creating a loyal and engaged audience.
Read More
Scalable WhatsApp Business API
Achieve seamless communication scalability with our robust WhatsApp Business API solution. Integrate messaging capabilities directly into your existing systems to create a unified customer experience. Whether it's sending notifications, handling support queries, or managing automated workflows, the API adapts to your business needs.
Read More
Automated Reminders: Never Miss an Opportunity
Never miss an opportunity to engage your customers with automated WhatsApp reminders for birthdays, anniversaries, class schedules, and more. Strengthen customer relationships by sending personalized messages that make them feel valued and appreciated.
Read More
Audience Segmentation: Deliver Targeted Campaigns
Unlock the power of WhatsApp audience segmentation to send tailored messages to specific customer groups. Whether targeting premium clients, firsttime buyers, or repeat customers, segmentation helps deliver highly relevant campaigns that drive engagement and conversions.
Read More
Frequently Asked Questions
- The WhatsApp Business API, also known as the WhatsApp Business Platform, helps businesses automate customer conversations, send bulk messages, and manage support at scale.
- Unlike the regular WhatsApp Business App, it supports AI chatbots, CRM integrations, automated campaigns, and multiple agents managing conversations from one platform.
- And you don't need to be a developer to use it. With MSG91, businesses can set up their WhatsApp channel, create campaigns, build chatbots, and manage customer enquiries through a simple, no-code dashboard.
- MSG91 makes WhatsApp automation easier with no-code campaign tools, chatbots, and a shared support inbox. Trusted by 30,000+ businesses globally, MSG91 helps you manage customer conversations as your business grows.
- Explore the WhatsApp Coexistence setup guide.
- Businesses want fair pricing, simple tools, and customer communication that grows with them. MSG91 brings all three together on one platform.
- In India, businesses pay Meta's WhatsApp messaging rates with zero markup, plus a flat ₹500 monthly platform fee per number after the initial two months.
- MSG91 also provides:
- No-code campaigns: Send personalised WhatsApp messages through CSV uploads to lakhs of users.
- AI chatbots and Hello: Automate conversations and connect customers with human agents.
- Multi-channel communication: Manage WhatsApp alongside SMS, RCS, email, and voice from a single platform.
- Reliable delivery: Track message performance and configure fallback through other channels.
- Cost-effective support: Continue eligible conversations through Chat Window to reduce WhatsApp messaging costs.
- MSG91 is trusted by 30,000+ businesses worldwide and provides access to documented SOC 2 Type 2 security assurance.
- WhatsApp Business Message pricing in India has two parts: Meta's messaging charges and the MSG91 platform fee. MSG91 adds zero markup to Meta's messaging rates, so you don't pay an additional provider margin on every message.
- The published India rates are:
- Marketing: ₹0.8631 per message
- Utility: ₹0.115 per message
- Authentication (OTP): ₹0.115 per message
- Service: ₹0.115 per billable message after the free allowance
- The MSG91 WhatsApp plan costs ₹500 per month per WhatsApp number, with the initial two months free. Applicable GST is additional.
- For example, sending 10,000 billable marketing messages costs ₹8,631 before GST and platform fees.
- There is no additional MSG91 markup on WhatsApp message rates. Platform fees, taxes, and any separately selected services are charged as applicable.
- Explore MSG91 WhatsApp Business Message pricing in India.
- Imagine your support team answering hundreds of customer messages every day. Until recently, many of those replies were free. From October 1, 2026, Meta started charging for service messages sent through WhatsApp Business.
- The first 1,000 eligible service messages per business phone number remain free each month. After that, businesses in India pay ₹0.115 per billable service message.
- Utility templates sent during an active 24-hour customer service window also became chargeable, subject to Meta's free-entry-point exceptions.
- For businesses handling lengthy customer conversations, these changes make every unnecessary WhatsApp reply an additional expense.
- The Solution: MSG91 Chat Window. Start on WhatsApp and continue seamlessly on Chat Window without per-message WhatsApp service charges.
- WhatsApp → Chat Window → Hello
- AI chatbots and human agents can continue assisting customers without generating additional Meta WhatsApp messaging charges for messages exchanged inside Chat Window. Messages sent through WhatsApp remain subject to applicable rates.
- The result? More control over messaging costs without cutting customer conversations short.
- Read How Customer Support Changes With MSG91 Chat Window to learn how it works.
- A customer asks about an order on WhatsApp. Your agent replies, the customer asks another question, and the conversation continues. Under Meta's updated pricing, those additional WhatsApp replies can increase your support costs.
- MSG91 Chat Window offers a simpler alternative: WhatsApp → Chat Window → Hello.
- The customer receives a WhatsApp message with a chat link. Once they open it, the conversation continues in a dedicated Chat Window, while your team manages it through MSG91 Hello.
- AI chatbots, rule-based bots, and human agents can keep assisting customers without sending every reply through WhatsApp.
- Messages exchanged inside Chat Window do not incur Meta's WhatsApp message charges. Messages actually sent through WhatsApp remain subject to applicable rates.
- Follow the MSG91 Chat Window setup guide to get started.
- Absolutely! You don't need coding skills or a developer to get started with MSG91. Our simple dashboard guides you through WhatsApp Cloud API setup, making it easy even for first-time users.
- Getting started takes just four steps:
- Create your MSG91 account.
- Connect your Meta Business Portfolio.
- Add your eligible WhatsApp business number.
- Complete verification and start configuring your messages.
- That's it! Once connected, you can create approved message templates, launch campaigns, configure supported chatbots, and manage conversations without writing code.
- Already using another provider? MSG91 also supports eligible number migrations and lets you manage multiple WhatsApp numbers from one account.
- Explore the MSG91 WhatsApp setup guide.
- A verification badge helps customers recognise an authentic business. The badge commonly known as the green tick is now displayed as a blue verification badge in supported WhatsApp experiences.
- Meta decides which businesses qualify, and no WhatsApp Business service provider can guarantee approval. Businesses can improve their readiness by completing the required verification, maintaining accurate business information, and following Meta's eligibility requirements. Official Business Account verification and Meta Verified are separate programmes with different conditions.
- MSG91 provides guidance to help businesses understand the process and prepare their accounts. Read the MSG91 WhatsApp verification guide.
- Yes. Sending thousands of messages is useful only when customers actually want to receive them.
- Meta can restrict WhatsApp numbers for spam complaints, policy violations, or poor messaging quality. Business-initiated messaging limits also depend on account eligibility and quality. New business portfolios may initially have a limit of 250 unique recipients within a rolling 24-hour period, with higher limits available as Meta's requirements are met.
- To protect your number, send messages to opted-in customers, use approved templates, and monitor your account quality through WhatsApp Manager.
- MSG91's WhatsApp account safety guide explains how to prevent and resolve common restrictions.
- When customers share phone numbers, order details, or personal information, protecting that data is essential.
- MSG91 maintains documented information-security controls and provides a SOC 2 Type 2 audit report covering relevant security, availability, and confidentiality controls. Businesses can review the MSG91 SOC 2 Type 2 report.
- MSG91 provides a robust permission management system to ensure customer data is accessible only to authorised users. We also offer S3 file storage, allowing you to retain control over your customers' files. MSG91 stores Indian users' data in Indian data centers for enhanced security.
- Why make customers wait when AI can handle the conversation?
- MSG91 lets you combine rule-based workflows and AI-powered conversations within a single WhatsApp chatbot. From resolving all types of enquiries, the chatbot can connect with 2,000+ apps, make API calls, analyse images and videos, and access real-time business information to provide relevant responses.
- Businesses can also choose from multiple AI models and configure backup models, helping conversations continue when the primary model is unavailable. For example, an online store's chatbot can guide customers through predefined steps, answer product questions and recommendations using AI, check order details through APIs, and assist with returns, and update in its ecom store all with the same bot.
- When human assistance is needed, conversations can smoothly be assigned to human agents, as specified in your AI Chatbot, where agents can take over the conversation from a shared inbox in Hello of MSG91. And you're supported every step of the way. MSG91 offers 24/7 customer assistance via email, WhatsApp Calls, WhatsApp, Voice Calls, and Meetings, combining expert human support with round-the-clock AI that handles both routine questions and complex technical enquiries.
- Explore MSG91 WhatsApp Chatbots and MSG91 Hello.
- Yes! Anyone on your team can launch WhatsApp campaigns with MSG91, no coding or developer required. Simply upload thousands of contacts through CSV files, choose approved templates, personalise messages, schedule campaigns, and track results from the dashboard.
- Click-to-WhatsApp Ads on Facebook and Instagram let interested customers start a WhatsApp conversation directly from your ad. Your AI chatbot takes the customer's requirements, guides them through onboarding, and answers their questions automatically. When the lead asks for human assistance, the chatbot transfers the chat to a human agent in MSG91 Hello. Your agent can reply on WhatsApp or call the customer right away to convert the lead.
- For example, a real estate agency can collect property enquiries through a meta ad, qualify buyers using a chatbot, and connect interested prospects with its sales team.
- MSG91 also supports opt-out management. Meta's advertising charges remain separate. Explore the MSG91 Click-to-WhatsApp Ads guide.
- Yes. MSG91 helps businesses to send and automate the messages customers expect, including OTPs, order confirmations, payment alerts, shipping updates, appointment reminders, promotional notifications and more. Businesses can create message templates with personalised details, images, videos, and interactive buttons. Templates requiring Meta approval must be approved before use.
- MSG91 also supports WhatsApp Flows, allowing customers to complete guided tasks such as appointment bookings, lead forms, event registrations, feedback collection and many more flow use cases without leaving WhatsApp.
- For important notifications, businesses can configure supported fallback channels such as SMS, RCS, Email or Voice when WhatsApp delivery fails.
- Explore the WhatsApp template guide and WhatsApp Flows setup guide.
- Yes. Why make customers visit multiple pages when they can explore products and move towards checkout within a conversation? With MSG91, businesses can share WhatsApp product catalogues featuring images, descriptions, and prices, helping customers discover and select products. Supported WhatsApp payment workflows can also connect with gateways such as Razorpay, PayU, and Cashfree.
- For example, a D2C brand can use a chatbot to answer product questions, recommend suitable items, and guide shoppers towards a supported payment flow and confirm the payments and send the order confirmation message. This creates the best shopping experience while keeping sales conversations connected.
- Explore the MSG91 WhatsApp payment integration guide.
- Yes. Sometimes a phone call resolves a customer's question faster than several messages.
- MSG91 supports WhatsApp Voice Calling for eligible WhatsApp numbers, allowing businesses to offer calling alongside messaging.
- Businesses can configure supported calling capabilities through the MSG91 dashboard or APIs, depending on Meta's eligibility and technical requirements.
- MSG91 also supports WhatsApp Voice AI for automated voice interactions, helping businesses handle all types of customer enquiries without relying entirely on human agents, and reducing the workload of the human agent. WhatsApp Calling charges are again the same as Meta Pricing with no markup added. To discuss AI Voice Agent charges- please contact our team.
- Read the MSG91 WhatsApp Voice Calling and Voice Chatbot guide.
- Almost every business that communicates with customers can benefit from WhatsApp automation. MSG91 supports integrations with Shopify, Zoho, Freshworks, WebEngage, MoEngage, CleverTap, Wix, Google Sheets, Tally, and Giddh, alongside custom APIs.
- Here's how different industries can use WhatsApp:
- E-commerce and D2C: Recover abandoned carts, send order updates, and promote new products.
- Real estate and hospitality: Qualify property leads, confirm reservations, and share booking details.
- Fintech and SaaS: Send OTPs, payment reminders, onboarding messages, and renewal alerts.
- Healthcare and education: Automate appointments, admission enquiries, and class reminders.
- Event management: Manage registrations, ticket notifications, and attendee updates.
- With MSG91, businesses can bring WhatsApp messaging, automation, AI chatbots, and customer support together instead of managing disconnected tools.
- With MSG91's Shopify integration, businesses can automate customer communication with AI chatbots, multichannel verification via WhatsApp, SMS, Email, and Voice, COD-to-prepaid conversion, and automated WhatsApp and multichannel messages for order confirmation, tracking, and 12+ other events. Explore the MSG91 Shopify integration guide.
Our Products
Download Apps
Follow Us
5th Floor, Wing B, LIC Tower,
28-29-30, PU-03, Scheme No. 54,
Indore, Madhya Pradesh, 452011.
Copyright 2008-2026, Walkover Web Solutions Pvt Ltd | All rights reserved.