MSG91
Hello iconHello

Customer Support Software

AI-Powered Contact Center

Never lose sight of what’s important. Don’t just solve tickets, build customer relationships

Features

Unify Every Conversation, Empower Every Team

Seamless Multichannel Inbox for Your Business

Bring together all your customer conversations—across WhatsApp, Email, Instagram, Facebook, Website, and more—into one easy-to-use, centralized platform. No more juggling tabs, forwarding messages, or letting customer inquiries slip through the cracks. With Hello, your teams (from sales to customer service) collaborate effortlessly, handle every sales lead, customer support request, or feedback together, and never lose track of a single customer.

  • Enjoy an all-in-one message view for every channel you use and keep every conversation chatbot at your fingertips.
  • Assign and prioritize conversations to the right team members with one click.
  • Effortlessly search, filter, and tag communications for instant context using intelligent chatbots.
  • Keep complete customer histories at your fingertips.
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Unify Every Conversation, Empower Every Team

Connect, Engage, and Convert Instantly

Chat Widget That Converts—From First Hello to Lasting Loyalty

Hello’s live chat widget sits right on your website, becoming the instant bridge between your business and curious visitors. Customers can chat, share files, leave voice notes, or even switch to a voice call—all without leaving your page, enabled by artificial intelligence.

  • Website visitors start a chat or call with just one click
  • Escalate complex queries from chat to voice call, seamlessly with an AI Voice Agent
  • Fully customizable widget to match your brand and workflow for every AI Chatbot journey
  • Reduce bounce rates, capture more leads, and create memorable first impressions
Connect, Engage, and Convert Instantly

Handle Even the Toughest Calls with Ease

Voice Bot and IVR Automation That Never Sleeps

Deliver world-class telephony and voice support. With Hello’s advanced AI Voice Agent, every caller is greeted, guided, and helped—without wait times or misrouted calls.

  • Multi-level menus and custom call flows direct callers to the perfect agent or department
  • Play personalized greetings and collect critical information up front
  • Record calls for training, compliance, or quality assurance
  • Dramatically reduce hold times while maintaining a warm, branded voice experience
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Handle Even the Toughest Calls with Ease

Reply Smarter and Faster—Every Time

AI-Powered Smart Suggestions for Human-Like Support

With AI Reply, every customer interaction is elevated. Agents receive instant, context-aware reply suggestions that are professional, empathetic, and tailored to each chat through the power of artificial intelligence capabilities. This not only accelerates response times, but also ensures consistent, on-brand communication, even for new team members.

  • Intelligent, ready-to-send replies at your fingertips
  • Reduce typing fatigue and cut training time for new agents.
  • Spots clarity issues to support agents in delivering perfect responses.

Speak Their Language—Break Barriers, Build Trust

Global Multilingual Messaging Made Simple

Don’t let language limit your reach. Hello’s multilingual messaging breaks down borders, automatically translating every customer chat in real time—letting your team reply in any language, effortlessly.

  • Bi-directional translations in over 100 global and regional languages
  • Customers chat, ask, and buy in their preferred language
  • Your team expands internationally — no added staff or language training needed
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Speak Their Language—Break Barriers, Build Trust

Keep Support Flowing, Even at Scale

Advanced Ticket Management and Effortless Automation

Every support ticket is more than a message—it’s a chance to impress. With Hello, incoming queries are auto-sorted by urgency, topic, or customer profile, ensuring the right person handles each situation. Set smart rules so common issues are solved by bots; complex ones are prioritized or escalated in real time by your customer support automation system.

  • Route tickets by skill, department, or VIP status
  • Auto-resolve repetitive issues, freeing up agent time with specialized chatbots
  • Trigger escalations and actions based on custom logic
  • Scale seamlessly from dozens to thousands of requests per day
Keep Support Flowing, Even at Scale

Get the Full Picture, Instantly

Advanced Analytics Dashboard for Smarter Decisions

Unlock actionable insights into everything happening across your communication channels. Hello’s analytics dashboard gives you real-time stats on message volumes, agent performance, ChatBot Involvement In Ticket Resolution, Peak Days Analytics, Tickets Distribution By Channel, and more. Visualize your entire operation with graphs and dynamic reports supported by artificial intelligence.

  • Track sentiment scores, and agent productivity
  • Identify issues, top performers, and growth opportunities
  • Export and share actionable insights across your business
Get the Full Picture, Instantly

Work Without Limits—Wherever You Are

Mobile App That Puts Customer Conversations in Your Pocket

Never miss a customer, even on the go. With Hello’s fully featured mobile app (iOS and Android), your team receives instant notifications, replies to chats, assigns cases, and can even start calls—all with the security and reliability of your main platform.

  • Real-time push alerts for every new customer message
  • Access full feature set—chat, calls, assignment, histories—anywhere
  • Secure and reliable, built for mobile workforces
  • Perfect for traveling reps, remote agents, and business owners on the move
Work Without Limits—Wherever You Are

Create Conversations That Sell—Checkout Without the Hassle

Chat-to-Checkout: Boost Revenue Directly from Chat

Turn any customer conversation into a transaction! With Hello, customers browse, select, and purchase right inside your WhatsApp window. Display interactive product cards, real-time inventory, and instant “add to cart” or payment buttons—so every inquiry can become a sale.

  • Showcase products and variants, with live inventory
  • Integrated payment gateway for smooth, secure checkout
  • Track orders from conversation to delivery
  • No links, no redirects, zero drop-offs—just conversions

Route Queries to the Right Agent Every Time

Hello gives you total control over your customer support process. As an admin, you can set custom roles and assign specialized permissions—so agents focus only on what they do best, whether that’s operations, sales, or support. Every message goes to the right expert, and you can track every action for full accountability.

  • Set team or user roles and permissions
  • Specialize agent access by function
  • Smart assignment—by channel, expertise, or round robin

Automated, Always-On Support That Scales With You

No-Code AI Chatbot Solution for Every Channel

Empower your brand to provide instant support day or night—at scale. Hello’s intuitive drag-and-drop ai chatbot maker lets anyone create and launch highly-capable chatbots on WhatsApp, Instagram, Facebook, your website, or more. Collect leads, answer FAQs, process orders, and hand off to humans when needed.

  • Visual bot builder: Create flows without coding
  • Multichannel deployment in minutes
  • Multilingual support and seamless escalation
  • Available 24/7—delivering answers, leads, and happy customers
Automated, Always-On Support That Scales With You

Speed Up Ticket Handoffs

Make switching tickets smooth and effortless.

When a ticket moves from one agent to another, Hello automatically generates a short summary of the entire conversation. Instead of reading through long chat histories, the new agent can quickly understand the customer’s issue, what has already been done, and what needs to happen next. This helps teams respond faster, avoid repeated questions, and deliver a seamless support experience to the customer.

Resolve Complex Issues Instantly

Empower agents to solve problems in real time by taking control of your customer’s screen.

Instead of spending hours exchanging screenshots, instructions, and explanations, agents can directly access the customer’s screen (with their permission) and handle the issue as if they were physically present. They can navigate the interface, operate the mouse and keyboard, and fix errors on the spot. This hands-on support eliminates back-and-forth confusion, prevents miscommunication, and significantly reduces resolution time—turning what could be a long, frustrating process into a seamless one-click fix.

Resolve Complex Issues Instantly

Frequently Asked Questions – MSG91 Hello India

  • Customer support software is a tool that helps businesses receive, organise, track and solve customer queries from one place. Instead of handling messages across many apps, your team works from one shared inbox with tickets, AI chatbots, automation and reports.
  • Without customer support software, messages get lost across WhatsApp, Instagram, Facebook Messenger, email, website chat, SMS, and phone calls. Customers wait longer, agents answer the same questions again and again, and managers can't see what's pending or who owns each request.
  • MSG91 Hello is AI-powered customer support software built to fix this. It brings WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business, X (Twitter) and voice calls into one shared inbox.
  • Every message becomes a ticket, so nothing gets missed. MSG91's AI chatbot and AI voice bot answer common questions 24/7 in many languages, while agents handle transferred issues with the full customer history in front of them.
  • With unlimited agents at no extra cost, MSG91 Hello helps businesses of every size reply faster, cut support costs and keep customers happy.

  • MSG91 Hello is an AI-powered customer support platform and helpdesk software. It combines an omnichannel shared inbox, AI chatbots, AI voice bots, ticket management, cloud calling with IVR, workflow automation, multilingual translation, video calls with screen sharing, and analytics with CSAT reports, all in one place.
  • Here's how it works:
    • Connect your channels: Add WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business, X (Twitter) and voice calls, with no coding.
    • Add your team: Add unlimited agents, create teams and set roles and permissions.
    • Build your AI chatbot: Create it in minutes with a simple prompt, then add rule-based steps and API actions if needed.
    • Automate routing: Set workflows that send each ticket to the right agent, team or AI chatbot.
    • Track and improve: Use the analytics dashboard and CSAT reports to improve service.
  • The AI chatbot solves common queries instantly, and complex chats go to agents with full context. MSG91 is trusted by 30,000+ businesses across 192+ countries, with 200+ reviews on its G2 product profiles.

  • MSG91 Hello supports 10 customer communication channels in one shared inbox:
    • WhatsApp: Support chats, interactive buttons, lists and product catalogues.
    • Instagram: Direct messages from your Instagram business account.
    • Facebook Messenger: Messages from your Facebook page.
    • Email: Support emails, turned into trackable tickets.
    • Website live chat: A chat widget with file sharing, chat and calling.
    • SMS: Text-message conversations with customers.
    • RCS: Rich, branded messages in normal inbox.
    • Apple Messages for Business: Chats with iPhone users through Apple Messages.
    • X (Twitter): Customer messages from your X account.
    • Voice calls: Incoming and outgoing calls with IVR, call recording and an AI voice bot.
  • Every message from every channel becomes a ticket in one place. Agents see the chat, ticket history and customer details together, without switching apps. Many agents can reply from the same WhatsApp Business number, each with their own login.
  • MSG91's AI chatbot replies on all your connected channels 24/7, and your team can manage everything from desktop or the free Hello mobile app for Android and iOS.

  • Yes. MSG91 Hello lets you build one smart chatbot that uses both rule-based steps and agentic AI in the same conversation. Most chatbot tools make you choose between a fixed-flow bot and an AI bot. MSG91 gives you both in one.
  • Use rule-based steps where you need fixed answers, like collecting a phone number, order ID or choice of service. Let the AI handle everything else. It understands questions in natural language, replies in many languages and answers follow-up questions like a human would.
  • For example: A customer taps Track Order and enters their order number in a fixed step. The bot makes an API call to fetch the live delivery status. When the customer asks, Why is it late, and can I change the address?, the AI explains the delay in simple words and helps with the next step.
  • MSG91's AI chatbot also offers:
    • 2,000+ app integrations and live API calls
    • Image and video analysis of what customers send
    • Multiple AI models with backup models, so replies never stop
    • Smooth handover to a human agent when the customer asks
    • No-code setup in minutes with a simple prompt
  • It works across WhatsApp, Instagram, Facebook Messenger, website live chat and other connected channels, 24/7.

  • Yes. With MSG91 Hello, many agents can reply from the same WhatsApp Business number at the same time. You always know who replied to which customer.
  • The regular WhatsApp Business app has limits on how many people can use one number. As your team grows, chats get missed, replies overlap and nobody knows who owns which customer. MSG91 Hello removes this limit, so your whole team works from one shared WhatsApp inbox.
  • Here's what your team can do:
    • Assign chats to an agent, team or the AI chatbot
    • Transfer tickets between support, sales and accounts
    • Add internal notes that customers can't see
    • See the full chat and ticket history for every customer
    • Auto-route chats using no-code workflows
    • Let AI auto-tag messages like refund or urgent
  • The same shared inbox also handles Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business, X (Twitter) and voice calls.
  • Best of all, MSG91 Hello offers unlimited agents with no per-agent fees. You can add your whole team to one WhatsApp number without paying more for every new user.

  • Yes. MSG91 Hello is also cloud call center software, so your team can manage customer calls and chats from the same customer support platform.
  • With MSG91 Hello calling, you get:
    • Incoming and outgoing (only call back) business calls: From the web or phone.
    • Multi-level IVR menus: Guide callers to the right option.
    • Smart call routing: Direct calls to the right agent or department.
    • Call recording: For quality checks, training and compliance.
    • An AI voice bot: Answers incoming calls 24/7, solves common queries in many languages and transfers complex calls to an agent.
    • Outbound calls from the free Hello mobile app: For Android and iOS, so agents can call customers on the go.
  • All call activity is saved next to the customer's tickets and chats from WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business and X (Twitter). Your team sees the full customer story in one place.
  • For example: A patient calls a clinic at 10 PM. The AI voice bot books their appointment in Hindi. The next morning, the front desk sees the booking and the call recording on the patient's ticket. You don't need a separate call center tool.

  • MSG91 Chat Window lets a customer start a conversation on WhatsApp and continue it in a separate chat window, without losing any context. The chat stays linked to the same WhatsApp ticket in MSG91 Hello.
  • Meta charges businesses for WhatsApp messages. Long support conversations, like refunds, product questions or troubleshooting, can mean many paid messages. Messages sent inside MSG91 Chat Window carry no Meta WhatsApp per-message charges. Only messages actually sent on WhatsApp follow Meta's pricing.
  • How it works:
    • The customer starts the chat on WhatsApp, the app they already use.
    • The conversation moves to MSG91 Chat Window with the full history.
    • The AI chatbot and agents reply from MSG91 Hello as usual.
    • The chat stays linked to the original WhatsApp ticket.
  • Chat Window supports text chat, plus supported calling and voice help in the same conversation. You keep WhatsApp as the easy first touchpoint and cut the cost of all the back-and-forth that follows.
  • Learn more in the MSG91 Chat Window guide.

  • The biggest difference is pricing. MSG91 Hello gives you unlimited agents with no per-agent fees. Freshdesk, Zoho Desk and Zendesk mostly charge for every agent on their paid plans, so your bill grows every time your team grows.
  • Here's what else makes Hello different:
    • WhatsApp-first support: Built by MSG91, a leading WhatsApp and communication platform, with shared WhatsApp inboxes, interactive messages and catalogues.
    • 10 channels in one inbox: WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business, X (Twitter) and voice calls.
    • Smarter AI chatbot: One bot that combines rule-based steps, agentic AI and live API calls, with 2,000+ integrations and backup AI models.
    • AI voice bot: Answers customer calls 24/7 in many languages.
    • Cloud calling and IVR: Built in, with call recording.
    • MSG91 Chat Window: Moves long WhatsApp chats off paid WhatsApp messages.
    • Co-browsing and screen sharing: Agents can fix issues on the customer's screen, with permission.
    • Free plans: Start at ₹0/month.
  • For Indian businesses that rely on WhatsApp, MSG91 Hello gives more channels, more AI and lower costs, all in one customer support platform.

  • Yes. MSG91 Hello has two free plans and two paid monthly plans. Every plan includes unlimited agents and teams, with no per-agent fees.
    • Live Chat – ₹0/month: 1 inbox and unlimited live-chat tickets. Best for businesses that want a free website chat widget.
    • Free – ₹0/month: 2 inboxes and 50 tickets a month. Best for trying MSG91 Hello with your team.
    • Basic – ₹1,500/month: 2 inboxes, 1,000 tickets a month and a ₹1,500 bot wallet for AI chatbot usage. Best for small and growing support teams.
    • Premium – ₹3,000/month: 3 inboxes, 2,000 tickets a month and a ₹3,000 bot wallet. Best for busy teams handling more channels.
  • Each inbox can be a channel like WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business or X (Twitter).
  • Annual plans are also available. All prices exclude 18% GST. Because MSG91 Hello doesn't charge per agent, it costs far less than tools that charge for every user as your team grows. Start free today and upgrade when you need more inboxes or tickets.
  • Explore Pricing

  • MSG91 Hello never charges for agents. Every plan, including the free plans, comes with unlimited agents and teams. Whether you have 5 agents or 500, you pay nothing extra for them.
  • On paid monthly plans, you only pay for what you use beyond your plan:
    • Extra inbox: ₹500 per inbox. Add more channels like WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, Apple Messages for Business or X (Twitter).
    • Extra tickets: ₹0.50 per ticket on Basic and ₹0.75 per ticket on Premium, once you cross your monthly ticket limit.
    • AI bot usage: Deducted from your bot wallet as per the rate card. When the wallet runs out, you simply top it up.
  • On the Free plan, upgrade to a paid plan to get more inboxes, tickets or AI bot usage.
  • There are no hidden fees and no per-seat licence costs. You only pay for real usage.
  • View Complete Pricing

Eliminating Mediocre Customer Service

MSG91, the best customer support software, is designed with a range of sophisticated programs to assist organizations in delivering exceptional support and guidance to their customers. We offer a centralized system where customer support representatives can manage, prioritize, address, and ultimately take care of multiple employee or customer requests. Customer service software, however, consists of more than simply a ticketing system; it also consists of several customer service tools for small businesses to assist in providing impressive customer service.

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