MSG91’s RCS messaging platform helps businesses run branded campaigns, interactive product showcases, AI-powered chatbots and API integrations. If any message fails to deliver, you can set RCS as the fallback. Customized automatic fallback across SMS, WhatsApp, Email and Voice so every message reaches your customer.

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Trusted by 30,000+ global businesses

From Rich Media to AI Chatbots: Explore RCS Business Messaging Features

Go beyond traditional SMS with branded messages, rich media, and interactive actions. From showcasing products to handling customer enquiries, MSG91 helps businesses create richer messaging experiences through RCS.

Verified and Branded RCS Messaging

Let Customers Recognize Your Brand at First Glance When customers receive a message from an unknown sender, they may hesitate to open it, especially if it involves payments, orders, or account updates. With MSG91's verified RCS Business Messaging, display your registered business name and logo directly in the messaging inbox, helping customers recognize your brand and feel more confident about interacting with your messages.

Rich Media Messaging for Engaging RCS Campaigns

Show Customers What You're Offering, Not Just Tell Them From festive collections and product launches to property showcases and travel packages, MSG91 helps businesses turn plain-text promotions into visual RCS campaigns. Share images, videos, PDFs, locations, URLs and Rich Cards directly in messages, giving customers a clearer view of your products and more reasons to explore your offers.

Interactive RCS Product Cards and Carousels

Let Customers Explore More in a Single Message Why send separate messages for every product when customers can explore your collection in one place? With MSG91's RCS carousels, showcase 10 products or services in a single swipeable message. Each card can include an image/video, description, documents, and action button, making it easier for customers to compare options and explore what interests them.

RCS Suggested Replies and Action Buttons

Make It Easier for Customers to Take Action From confirming an appointment to booking a demo or finding a nearby store, MSG91 helps businesses simplify customer interactions with suggested replies and action buttons in RCS. Instead of typing lengthy responses or searching for links, customers can choose the next step directly from the message.

Two-Way RCS Business Messaging

Turn Customer Queries into Conversations

From product enquiries, order tracking, booking confirmations, and payment assistance to returns, refunds, complaint resolution, appointment scheduling, lead qualification, and technical support, MSG91 helps businesses manage customer conversations with AI-powered chatbots and human agents.

With MSG91 Hello, businesses can automate customer interactions and seamlessly transfer conversations from AI chatbots to human agents whenever needed. Agents can also respond to customers on RCS directly from their phones using the free MSG91 Hello mobile application, available for Android and iOS.Get started with Hello iOS Application and Hello Android Application right away.

Personalized RCS Marketing Campaigns

Make Every Offer More Relevant to Your Customers Not every customer wants the same offer. With MSG91 Segmento, you can create customer segments based on audience attributes, website activity, preferences, purchase history, and other customer data. This helps you target the right audience with personalized RCS marketing campaigns instead of sending the same offer to everyone.

You can also automate personalized RCS campaigns based on events in your CRM, e-commerce platform, or Shopify store. For example, when an order is confirmed in your Shopify, a cart is abandoned, or a customer completes a purchase, MSG91 can trigger the relevant RCS campaign automatically, helping you reach customers with the right message at the right time.

RCS Business Messaging API and No-Code Sending

Launch Campaigns With CSV or Automate Them Through APIs Whether you're launching a festive campaign or automating order updates, MSG91 lets you choose how to send RCS messages. Create campaigns directly through the Send RCS panel or connect the RCS Business Messaging API with your CRM, website, or application to trigger messages from business events. AI-powered tools also help your team prepare RCS templates.

RCS Campaign Analytics and Performance Tracking

See How Customers Engage with Your Campaigns Sending RCS messages is easy, but knowing how customers respond makes the difference. With MSG91's RCS campaign analytics, track message delivery, read receipts, and button clicks to see what catches your customers' attention. Understand what works, measure engagement, and make every campaign better than the last.

Automatic RCS-to-SMS Fallback

When RCS Delivery Fails, SMS Takes Over

Important customer updates shouldn't depend on a single delivery attempt. With MSG91's automatic RCS-to-SMS fallback, retry failed RCS messages through SMS without manually resending them. Businesses can also configure supported multichannel messaging workflows across RCS, SMS, WhatsApp, and Email based on their communication requirements.

AI-Powered RCS Chatbot for Customer Support

Let AI Handle Every Question of your Customer

From answering product enquiries to resolving delivery issues, MSG91's AI-powered chatbot helps businesses manage customer conversations without relying on human agents for every request. With connected business systems, AI can check order details, recommend products, refund, exchange, and guide customers through multiple steps, and complete supported actions. When human assistance is needed, conversations can be transferred to human agent from chatbot smoothly through MSG91 Hello.

AI-Powered RCS Chatbot for Customer Support

Unified RCS Customer Support with MSG91 Hello

Keep Customer Conversations Connected, Even When AI Needs Help

Not every customer question can be solved by automation. With MSG91 Hello, manage RCS conversations in one shared inbox, seamlessly hand over queries to human agents when asked from the customer, and keep conversation history for better support. The Hello mobile app also helps your team respond to customers anytime, anywhere.

End-to-End RCS Onboarding with MSG91

From Registration to Your First Campaign, Get the Guidance You Need

Getting started with RCS Business Messaging is simple with MSG91. First, schedule a meeting with our RCS specialist team to discuss your requirements. Our team then collects your business details and documents, guides you through registration, and helps you get your RCS agent verified and approved. Once your agent is ready, create your message templates and launch your first RCS campaign through the MSG91 dashboard or API, with end-to-end support from our team throughout the registration process.

Automated RCS Workflows and Smart Follow-Ups

Turn Every Customer Action into the Next Conversation

Why stop at one message when you can automate the entire customer journey? With MSG91 Flow, create automated workflows across RCS, SMS, WhatsApp, and Email based on customer actions. Whether someone clicks a button, reads a message, or doesn't respond, automatically trigger the next message on the right channel. Set delays in minutes, hours, or days to keep conversations moving without manual follow-ups.

Automated RCS Workflows and Smart Follow-Ups

Dedicated RCS Customer Support from MSG91

Get the Support You Need, Even After Going Live

Your RCS messaging requirements don't end with your first campaign. MSG91 provides ongoing assistance with API integrations, template configuration, delivery concerns, and messaging workflows. Connect with the support team through email, WhatsApp, calls, or scheduled meetings to get help with technical questions and campaign-related requirements.

How RCS Business Messaging Powers Industry-Specific Experiences

Every industry communicates differently. From abandoned cart reminders and appointment bookings to transaction alerts and travel updates, MSG91 RCS helps businesses deliver interactive messages that match their customers' needs.

RCS for E-commerce

Turn Product Discovery into More Purchases RCS helps e-commerce brands sell more with rich, branded messages. Show products in swipeable carousels with images, prices, PDFs and a Shop Now button, and send personalized offers to the right customers.

With the MSG91 Shopify app, you can send abandoned cart reminders, order confirmations, shipping updates, and cancellation and refund alerts on RCS automatically, with no coding needed. Customers can reply to ask about their order, and the AI chatbot answers instantly.

If RCS isn’t delivered, MSG91 sends the message by SMS or WhatsApp, so no customer misses an update.

RCS for D2C Brands

Build Customer Relationships That Last Beyond Checkout

RCS helps D2C brands reach customers in their phone’s default messaging app, with no app download needed. Every message shows your verified brand name and logo, so customers trust it and open it. Unlike plain SMS, you can share product images, videos, documents, carousels and buttons like Shop Now or Reorder in one message.

D2C brands use RCS to launch products, send personalized offers and bring customers back for repeat orders. With MSG91 Segmento, you can group customers by past orders or interests and send each group the right RCS campaign in one click.

RCS for Healthcare

Make Patient Communication Easier RCS helps hospitals, clinics, labs and pharmacies send clear, interactive messages to patients without repeated phone calls. Patients see your hospital’s verified name and logo, so they know the message is genuine and not a scam.

MSG91’s AI chatbot can handle the full appointment process on RCS. It checks each doctor’s real-time availability, books the slot, and reschedules or cancels when the patient asks. It connects with your hospital system, calendar and 2,000+ apps. The bot also answers questions about doctors, fees and timings in many languages, 24/7, and hands the chat to your staff when needed. Transactional RCS messages start at just ₹0.12 each.

RCS for Banking and Fintech

Make Every Financial Message Clear and Trusted

Banks, NBFCs, fintech apps and insurance companies are among the biggest users of RCS in India. Finance and fintech make up over three-quarters of RCS traffic in India. Every message shows your verified brand profile, which helps customers tell real messages from phishing and fraud texts.

Send OTPs, transaction alerts and EMI reminders on RCS, with automatic SMS fallback so critical messages always reach the customer. MSG91’s AI chatbot can connect to your systems through APIs to answer questions about loan status, EMIs or account services, 24/7.

Use promotional RCS to grow your business too. Promote credit cards, loans, insurance plans and investment products with rich cards, images, documents and Apply Now buttons.

RCS for Travel and Hospitality

Make Every Journey More Connected From booking confirmations to travel updates, RCS helps travel businesses keep customers informed with rich media, interactive buttons, and personalized communication.

See How Interactive RCS Messaging Really Works

Why just read about RCS when you can experience it yourself? Scan the QR code to start a live RCS conversation with MSG91. Explore branded messaging, interactive buttons, and rich messaging experiences directly from your phone.

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Note: Available for Android users with RCS chats enabled in their messaging app.

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Make Every Customer Message More Meaningful

Bring branded RCS campaigns, interactive product showcases, AI-powered conversations, and automated communication together with MSG91.

Start Messaging with MSG91

Why Choose MSG91 as Your RCS Messaging Partner in India?

From launching your first RCS campaign to managing automated conversations and delivery failures, MSG91 brings the tools businesses need into one communication platform. Create campaigns without coding, connect existing systems through APIs, and manage customer enquiries with AI chatbots and human agents.

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Automatic RCS-to-SMS Fallback

When RCS can't deliver, keep important updates moving.

MSG91 can retry failed RCS messages through configured SMS fallback workflows, including order updates and appointment reminders. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: If an e-commerce delivery notification fails over RCS, MSG91 attempts to send the essential update through SMS. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Automated fallback reduces manual effort and gives important notifications an alternative delivery route.

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AI-Powered RCS Chatbots That Go Beyond FAQs

Handle more customer questions without adding more manual work

MSG91's AI chatbot helps businesses answer routine questions and manage detailed requests through connected systems. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: A customer looking for a laptop for video editing under ₹70,000 can be asked about software preferences and receive recommendations from the retailer's connected catalogue. When personal assistance is required, the conversation can move to a human agent through MSG91 Hello. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Manage more customer enquiries through AI while keeping human support available when needed.

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Send RCS Campaigns Without Coding

Launch your next campaign without waiting for developers With MSG91's Send RCS panel, marketing and operations teams can prepare and launch supported campaigns directly from the dashboard. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: A fashion brand can create a Diwali Rich Card campaign without building a custom API integration. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Launch campaigns through a no-code interface instead of relying on development work for every promotion.

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AI-Powered RCS Template Creation

Turn campaign ideas into RCS messages faster MSG91's AI-powered template tools help businesses prepare promotional and notification messages by interacting with AI in the AI Template Creation Panel. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: A travel company can create content for a weekend holiday offer and adapt it into a Rich Card or carousel. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Prepare campaign content more efficiently while keeping control over your messaging.

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One Communication Platform for Multiple Channels

Manage more than RCS with MSG91

Bring RCS together with SMS, WhatsApp, email, and voice capabilities. Businesses can choose the channels that fit their communication needs instead of relying on a single messaging service for every interaction. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Access multiple business communication channels through a connected platform.

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Global Experience with India-Focused RCS Services

Support your communication needs as your business grows MSG91 provides communication services to businesses across more than 192 countries, including businesses operating in India. From growing D2C brands to established enterprises, MSG91 offers RCS messaging alongside other business communication services. 𝗪𝗵𝘆 𝗠𝗦𝗚𝟵𝟭: Access a broader communication platform with onboarding assistance and multiple messaging capabilities.

RCS vs WhatsApp vs SMS: Which Messaging Service Should Indian Businesses Use?

Feature	RCS	WhatsApp	SMS
Brand name and logo	✅ Verified name and logo	✅ Business profile	❌ Only sender ID
Images, videos, documents and carousels	✅ Yes	✅ Yes	❌ Text only
App needed	❌ No, opens in the default messaging app	✅ Yes, WhatsApp	❌ No
Buttons	✅ Yes	✅ Yes	❌ No
Read receipts	✅ Yes	✅ Yes	❌ No
Customers can reply	✅ Yes	✅ Yes	⚠️ Limited
Works on all phones	⚠️ Compatible phones only	⚠️ Needs WhatsApp	✅ All phones
Cost per message	Promotional from ₹0.29, transactional from ₹0.12	Marketing ₹0.86, utility ₹0.115 (no markup on Meta's rates)	From ₹0.25, lower as your volume grows
Best for	Branded offers and rich updates	Chats and customer support	OTPs, alerts and fallback

Which one should you use? Use all three together, and get some of the most competitive rates on every channel. Whether you send RCS, WhatsApp or SMS, MSG91 gives you low prices, with even better rates as your volume grows. If one channel fails, your message moves to the next one automatically, so your message still reaches your customer.

Prices exclude 18% GST. RCS rates depend on your monthly plan.

How to Get Started with MSG91 RCS

From sender verification to your first campaign, MSG91's onboarding team helps businesses complete the required setup and prepare their messaging workflows.

Create Your MSG91 Account & Connect with Our Team

Submit Documents & Complete Verification

Share your business documents, brand details, and proof of customer opt-in. Our team assists with RCS agent registration and verification.

Create Your RCS Message Templates

Once your agent is approved, prepare Rich Cards, carousels, and interactive message templates for your campaigns.

Test & Launch Your RCS Campaigns

Launch campaigns through the MSG91 dashboard or integrate the RCS API with your existing systems after testing your messages.

Get Ongoing Support

Access MSG91's team through email, WhatsApp, calls, or scheduled meetings for campaign assistance, API integrations, and technical support.

How Can RCS Business Messaging Benefit Your Business?

Make customer communication more engaging, trustworthy, and efficient with branded messaging, rich media, and interactive experiences.

Get More Customers to Engage

Turn plain text into rich messages with images, videos, documents, carousels and buttons. Customers are more likely to read, tap and reply.

Build Trust with Every Message

Every message shows your verified business name, logo and badge. Customers know it’s really you, which helps protect them from scam messages.

Reach Customers Without an App

RCS messages land in the phone’s default messaging app, so customers don’t need to download anything to see your offers.

Help Customers Find Products Faster

Show products in swipeable carousels with prices and “Shop Now” buttons, so customers can browse and choose in one message.

Make Every Action One Tap Away

Customers can confirm appointments, call your team, visit your website, add events to their calendar or get directions without typing.

Save Time with Automation and AI

Send order updates, reminders and alerts automatically with the RCS API. An AI chatbot answers customer questions and books appointments 24/7.

Never Miss a Customer

If an RCS message isn’t delivered, MSG91 sends it by SMS or WhatsApp automatically, so every customer still gets your message.

Pay Less for More Results

Promotional RCS messages start at ₹0.29 and transactional ones at ₹0.12. You don’t pay for RCS messages that fail to deliver.

Know What Works

Track delivered, read and clicked messages for every campaign, and use the results to plan better campaigns.

Make Every Customer MessageMore Engaging

Launch branded RCS campaigns, automate customer conversations, and connect your business with smarter messaging workflows. Our RCS specialists will help you get started.

Book a Demo

Start building your ideal customer engagement experience

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RCS Business Messaging with Auto Fallback Messages.

Trusted by 30,000+ global businesses

From Rich Media to AI Chatbots: Explore RCS Business Messaging Features

Verified and Branded RCS Messaging

Rich Media Messaging for Engaging RCS Campaigns

Interactive RCS Product Cards and Carousels

RCS Suggested Replies and Action Buttons

Two-Way RCS Business Messaging

Personalized RCS Marketing Campaigns

RCS Business Messaging API and No-Code Sending

RCS Campaign Analytics and Performance Tracking

Automatic RCS-to-SMS Fallback

AI-Powered RCS Chatbot for Customer Support

Unified RCS Customer Support with MSG91 Hello

End-to-End RCS Onboarding with MSG91

Automated RCS Workflows and Smart Follow-Ups

Dedicated RCS Customer Support from MSG91

How RCS Business Messaging Powers Industry-Specific Experiences

RCS for E-commerce

RCS for D2C Brands

RCS for Healthcare

RCS for Banking and Fintech

RCS for Travel and Hospitality

Scan to Try RCS Live

Contact us via RCS

Scan to chat

Make Every Customer Message More Meaningful

Automatic RCS-to-SMS Fallback

AI-Powered RCS Chatbots That Go Beyond FAQs

Send RCS Campaigns Without Coding

AI-Powered RCS Template Creation

One Communication Platform for Multiple Channels

Global Experience with India-Focused RCS Services

RCS vs WhatsApp vs SMS: Which Messaging Service Should Indian Businesses Use?

Create Your MSG91 Account & Connect with Our Team

Submit Documents & Complete Verification

Create Your RCS Message Templates

Test & Launch Your RCS Campaigns

Get Ongoing Support

How Can RCS Business Messaging Benefit Your Business?

Get More Customers to Engage

Build Trust with Every Message

Reach Customers Without an App

Help Customers Find Products Faster

Make Every Action One Tap Away

Save Time with Automation and AI

Never Miss a Customer

Pay Less for More Results

Know What Works

Frequently Asked Questions

What is RCS Business Messaging, and how is it different from SMS?

Is RCS Business Messaging available in India, and does it work on iPhones?

Is RCS Business Messaging safe for customers?

RCS vs WhatsApp: Which is better and more cost-effective for businesses in India?

How can e-commerce, D2C, and other industries use RCS Business Messaging in India?

Why Should Businesses Use RCS Business Messaging?

Can businesses send OTPs and promotional messages through RCS?

What RCS message types/formats and interactive actions does MSG91 support?

Can customers reply to RCS messages, and does MSG91 support multilingual AI chatbots?

Can businesses track RCS campaign performance?

How much does RCS Business Messaging cost in India?

Which MSG91 RCS pricing plan offers the lowest rates, and can businesses get custom pricing?

Does MSG91 charge for failed RCS messages or SMS fallback?

Do businesses need separate plans for promotional and transactional RCS messages?

Can businesses send bulk RCS messages without coding or integrate an RCS API?

What documents are required for RCS registration in India?

Do I need DLT registration for RCS Business Messaging in India, and how long does verification take?

Do customers need to opt in before receiving RCS messages?

What happens if an RCS message fails to deliver, and how quickly are messages delivered?

Why choose MSG91 as an RCS Business Messaging provider in India?

Can I try RCS Business Messaging before signing up, and how do I get started with MSG91?