Connect Your Communication Channels
Create inboxes and connect WhatsApp, email, website chat, social media and available voice services.
Manage WhatsApp, calls, email, website chat, RCS, SMS, Apple Messages for Business, Instagram, Facebook Messenger and X (Twitter) in one place. MSG91 Hello helps UAE businesses automate enquiries with AI chatbots, manage tickets and deliver faster customer support.
Modern customer support software in the UAE needs to do more than manage incoming messages. Whether you're handling property enquiries in Dubai, patient appointments in Abu Dhabi or shipment questions in Sharjah, MSG91 Hello connects communication channels, automation and support teams in one workspace.











Connect your communication channels, automate repetitive enquiries and give your support teams one place to manage customer relationships.
Discover how MSG91 Hello brings a connected inbox, AI automation, smart ticket management and support analytics into one workspace. From handling customer enquiries and automating repetitive tasks to assigning tickets and tracking team performance, explore how every feature works together to simplify daily operations, improve agent productivity and deliver faster, more organised customer support.
View customer conversations from connected channels, check ticket histories and assign enquiries to the right support agents. For example, a buyer enquires about an apartment through WhatsApp, and a sales representative assigns a documentation question to the appropriate team.
Create a chatbot that collects customer information through predefined steps, answers detailed questions using AI and retrieves information through connected systems. For example, a customer enters vehicle registration details and asks about appointments, and the bot retrieves available information through a connected booking system.
Review incoming enquiries, ticket assignments, agent workloads and channel activity through Hello's reporting dashboard. For example, a customer service manager reviews team assignments after noticing increased after-sales enquiries during a seasonal campaign.
Why pay more for every new support agent? MSG91 Hello combines omnichannel communication, AI chatbots, ticket management, cloud calling and workflow automation while allowing businesses to add unlimited agents without separate per-agent licence fees.
| Feature | MSG91 Hello | Other Customer Support Software |
|---|---|---|
| Agent Pricing | Unlimited agents, no per-agent licence fees | Often charged per agent |
| Team Expansion | Add more agents without increasing seat-licence costs | Additional seats may cost more |
| Omnichannel Support | WhatsApp, email, live chat, social media, RCS and calling in one workspace | Channels vary by provider |
| AI Chatbots | Rule-based steps and agentic AI within a single bot | Capabilities vary by platform |
| AI Chatbot Flexibility | Multiple AI models with backup options | Model choices vary |
| AI Integrations | 2,000+ app connections and API workflows | Integrations vary by provider |
| WhatsApp Chat Window | Continue WhatsApp-linked conversations without Meta per-message charges inside Chat Window | May require a separate channel or workflow |
| Ticket Management | Assign, track, snooze and resolve tickets | Features vary by platform |
| Cloud Calling & IVR | Calling and IVR within support workflows | May require separate services |
| Mobile Calling | Initiate outbound support calls from the Hello mobile app | Availability varies |
| Workflow Automation | Automated routing, assignments and responses | Features vary by plan |
| Analytics & Reports | Centralised ticket, agent and channel reporting | Reporting varies |
| Security | SOC 2 Type II audited, ISO 27001 and VAPT | Certifications vary by provider |
| Free Plan | AED 0/month with 2 inboxes and 50 monthly tickets | Availability varies by provider |
The UAE pricing page lists the Free plan at AED 0/month, Basic at AED 70/month and Premium at AED 150/month. Additional inboxes, tickets, AI usage and communication services may incur charges. View Pricing: MSG91 Hello UAE Pricing
Your Business Needs More Than Another Inbox or Chatbot. MSG91 Hello combines AI-powered customer support, connected communication channels and workflow automation to help teams handle enquiries without managing disconnected tools.
Expand your team without paying separate licence fees for every new employee. Hello's plans are structured around inbox and ticket allowances rather than individual agent seats. Example: A retailer adds temporary customer service staff during Ramadan and Eid without paying additional per-agent licence fees.
Build a single chatbot that collects customer details, answers complex questions, retrieves relevant information through APIs and transfers conversations to human agents. Example: A property developer uses structured questions to identify a buyer's preferences before AI explains available project information.
Start customer conversations on WhatsApp and continue longer interactions through MSG91 Chat Window, maintaining the associated ticket while reducing unnecessary WhatsApp messaging charges. Example: A customer continues discussing a service quotation and required documentation after moving from WhatsApp to Chat Window.
Help customers communicate in their preferred language through two-way text translation, while your agents work in the language most comfortable for them. Example: An English-speaking agent assists a customer who sends questions in Arabic without manually translating every message outside Hello.
Organise enquiries according to departments, customer requirements and available business information. Example: A service company routes technical complaints to its maintenance team while payment-related enquiries reach accounts.
Start with the channels and workflows your business needs and add more teams, automation and integrations as your customer service requirements grow. Example: A consultancy begins with website chat and email, then adds WhatsApp and automated ticket routing as enquiry volumes increase.
MSG91 follows independently audited security practices, including SOC 2 Type II auditing, ISO 27001 certification and vulnerability assessment and penetration testing (VAPT). Hello also provides role-based permissions and inbox access controls to help businesses manage access to customer conversations. Security & Certifications: MSG91 Certificates
MSG91 is trusted by 30,000+ brands and businesses globally, with 200+ reviews across its products on the G2 platform, reflecting experiences shared by customers using its communication and engagement solutions. G2 Reviews: MSG91 on G2
When customer enquiries are organised, support teams spend less time finding information and more time resolving requests.
AI chatbots and automated routing help customers receive assistance sooner, even when support teams are managing high enquiry volumes. During a major shopping campaign, a chatbot can answer general availability questions while agents handle requests that require individual investigation.
Ticket assignments, statuses and conversation histories help teams track requests that are waiting for action. An unresolved maintenance complaint can remain visible until the relevant department completes the necessary follow-up.
Automated information collection and connected business systems reduce repeated manual tasks. Instead of collecting the same details several times, agents can review available customer information and focus on providing appropriate assistance.
Connected support workflows help teams maintain consistent customer service when an enquiry moves between departments. A customer contacting billing support can receive assistance from the appropriate team without restarting the entire enquiry.
Reporting on ticket volumes, channel activity and agent workloads helps managers identify patterns and improve resource planning. If customer service requests increase during seasonal campaigns, businesses can review those periods and adjust support coverage accordingly.
Add employees as enquiry volumes increase without purchasing a separate licence for every support agent. Businesses can manage support costs according to their plan, ticket capacity, inbox requirements and other applicable services.
Bring customer conversations, automation and support teams together with MSG91 Hello.
PERFORMANCE METRICS
Help your UAE customer service team handle growing enquiries without increasing manual work. MSG91 Hello combines AI automation, smart ticket management and omnichannel support to improve everyday efficiency.
65%
Reduction in support workload
3X
Increase in agent efficiency
85%
Improvement in first response rate
2X
Faster customer query resolution
ENTERPRISE SECURITY
International standard for information security management, data protection and access controls.
Independent evaluation of security controls and their operating effectiveness over time.
Vulnerability assessments and penetration testing help identify and address security risks.
From property development to international logistics, UAE businesses manage very different customer journeys. MSG91 Hello helps teams organise the conversations and processes that matter to each industry.
Manage buyer questions, property viewing requests, sales documentation and post-handover support through connected channels. A Dubai property developer can automate common project questions while assigning handover defects and ownership-document enquiries to the relevant teams.
Handle product availability, delivery updates, returns and exchange requests through WhatsApp, website chat and social media. Retailers can use bots for routine questions while agents investigate order discrepancies and refund exceptions during Ramadan, Eid and other high-demand periods.
Organise appointment enquiries, clinic timings, administrative requests and billing questions. A healthcare group can direct reception enquiries separately from insurance documentation questions while maintaining appropriate access permissions.
Manage reservations, airport-transfer questions, booking modifications and guest assistance. Hotels and tour operators can automate general service information while reservations teams handle individual changes and special requests.
Support school admissions, course enquiries, assessment schedules, registration documents and student services. An international school can use a chatbot for general application information while admissions staff manage individual parent enquiries.
Manage test-drive appointments, servicing, warranty questions and repair updates. A dealership can route sales enquiries separately from after-sales support while keeping relevant conversations organised.
Organise import documentation enquiries, cargo updates, purchase-order questions and delivery complaints. A trading business in Sharjah can connect customer enquiries with relevant order information while its logistics team investigates delayed consignments.
Help customers understand general documentation requirements, appointment processes and service requests. Financial advisers, accountants and consultants can automate initial information collection and direct enquiries requiring professional judgement to authorised representatives.
From the first customer enquiry to your growing support queue, every interaction matters. MSG91 Hello for Startups helps eligible UAE businesses get started with customer support software at no subscription cost. Manage connected WhatsApp, email and website chat conversations, automate common enquiries with AI and keep your team organised from day one.
Registered startups in Dubai, Abu Dhabi and across the UAE can apply if their annual revenue is below US$50,000 or the applicable local equivalent, subject to verification.
Get Hello Free for Your UAE StartupGet Started with Hello in Four Simple Steps
Create inboxes and connect WhatsApp, email, website chat, social media and available voice services.
Add agents, create departments, set permissions and build chatbots combining rule-based steps, AI and API actions.
Receive enquiries, assign tickets, respond to customers and continue suitable WhatsApp conversations through MSG91 Chat Window.
Use support analytics, ticket reports and available customer feedback to understand operational demand and improve team coordination.
A facilities management company in the UAE connects WhatsApp, website live chat and email to Hello.
It creates separate teams for air-conditioning maintenance, plumbing, cleaning and billing enquiries. A chatbot collects the property location, service category and customer contact details before routing the request to the relevant team.
Agents track unresolved tickets, update customers and manage follow-ups. The manager reviews ticket activity and workload reports to improve response coordination across the company's service areas.
MSG91's recognition on G2 highlights customer feedback on performance, implementation, relationships and support, giving UAE businesses additional confidence when evaluating customer support software.
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