MSG91
HelloHello
Cloud Contact Centre Software

AI Customer Support Software in the UAE

Manage WhatsApp, calls, email, website chat, RCS, SMS, Apple Messages for Business, Instagram, Facebook Messenger and X (Twitter) in one place. MSG91 Hello helps UAE businesses automate enquiries with AI chatbots, manage tickets and deliver faster customer support.

Get Started

Trusted by Industry Leaders Worldwide.

XiaomiUnacademyDream11IndeedIxigo
Cloud Contact Centre Software

Every Customer Conversation Connected. Every Team Better Organised.

Modern customer support software in the UAE needs to do more than manage incoming messages. Whether you're handling property enquiries in Dubai, patient appointments in Abu Dhabi or shipment questions in Sharjah, MSG91 Hello connects communication channels, automation and support teams in one workspace.

Omnichannel Inbox – All Your Customer Conversations, One Workspace

Your customers may contact you through WhatsApp, Instagram, email, X/Twitter or website live chat, but your team shouldn't need separate tools to answer them. MSG91 Hello brings connected customer conversations into a shared inbox where agents can review ticket histories, manage assignments and access relevant customer information. Multiple agents can handle enquiries through the same WhatsApp number without sharing login credentials. With One Inbox, authorised users can also manage several company accounts from one workspace, making it easier for UAE businesses operating multiple brands or client accounts to coordinate support.
Read More
Omnichannel Inbox – All Your Customer Conversations, One Workspace

AI Chatbots – One Bot for Rules, AI and Complex Enquiries

Businesses looking for AI customer support software in the UAE need more than basic automated replies. MSG91 Hello lets you build one chatbot combining rule-based steps and agentic AI within the same conversation. Collect customer details, answer complicated questions, retrieve live information through APIs and transfer enquiries to human agents when needed. With 2,000+ app integrations, multiple AI model choices with backup options and 24/7 automation, businesses can support customers without relying on separate bots for every task.
Learn More
Read More
AI Chatbots – One Bot for Rules, AI and Complex Enquiries

MSG91 Chat Window – Continue WhatsApp Conversations Beyond WhatsApp

Customer enquiries often continue well beyond the first message. MSG91 Chat Window allows customers to begin on WhatsApp and move to a dedicated chat experience while keeping the interaction connected to the original WhatsApp ticket. AI chatbots and human agents respond through Hello, retaining the available conversation context. Messages exchanged inside Chat Window do not incur Meta's WhatsApp per-message charges, helping businesses reduce messaging costs during longer customer support conversations.
Learn More
Read More
MSG91 Chat Window – Continue WhatsApp Conversations Beyond WhatsApp

Website Live Chat – Help Visitors Before They Leave Your Site

A visitor exploring your services may need a quick answer before requesting a quotation, booking an appointment or contacting your sales team. Hello's website chat widget makes it easy to start a conversation directly from the page. Visitors can send messages, share relevant files and use available assistance options, while agents respond from the Hello workspace. Chatbots can also answer questions outside business hours, helping UAE companies serve visitors across different schedules and time zones.
Learn More
Read More
Website Live Chat – Help Visitors Before They Leave Your Site

Cloud Calling & IVR – Direct Every Call to the Right Support Team

Some customer issues need a conversation rather than another message. MSG91 Hello brings incoming and outgoing calls into the support workflow, allowing businesses to create multi-level IVR menus, manage call routing and review activity alongside customer tickets. Agents can handle suitable calls through the available Hello calling options and initiate outbound customer support calls from the mobile app. Voice services in the UAE require authorised telecommunications arrangements.
Read More
Cloud Calling & IVR – Direct Every Call to the Right Support Team

AI Voice Bot – Let Website Visitors Ask Instead of Type

Typing isn't always the most convenient way to explain a question. Hello's AI Voice Bot lets visitors speak naturally through the website chat widget and receive spoken responses based on the chatbot's business information. This creates a more accessible way to explore services or obtain assistance while staying connected to the website experience. Businesses can use voice-enabled AI to answer suitable enquiries without requiring every visitor to type detailed messages.
Learn More
Read More
AI Voice Bot – Let Website Visitors Ask Instead of Type

Smart Ticket Management – Keep Every Enquiry Accountable

A customer complaint may involve several teams before it can be resolved. MSG91 Hello organises conversations into support tickets that agents can assign, track, snooze and close. Internal notes and customer histories help teams understand previous actions, while filters make it easier to identify unresolved matters. Hello helps businesses maintain clear ownership until the necessary follow-up is completed.
Read More
Smart Ticket Management – Keep Every Enquiry Accountable

Automated Workflows – Route Enquiries Without Manual Sorting

An enquiry about an invoice should reach accounts, while a technical complaint should reach the service team. Hello's workflow automation lets businesses create routing rules using keywords, customer information, enquiry timing and other available conditions. Tickets can be assigned automatically, acknowledgements can be sent and conversations can move to the appropriate chatbot or department. This helps UAE businesses handle enquiries without unnecessary manual sorting.
Read More
Automated Workflows – Route Enquiries Without Manual Sorting

Multilingual Support – Support Customers Across Languages

Customers in the UAE communicate in Arabic, English, Hindi, Urdu and many other languages. MSG91 Hello provides two-way text translation across 100+ languages so agents can read incoming messages in their preferred language and send replies translated into the customer's language. A central support team can assist a multilingual audience without maintaining separate customer service systems for every language group.
Read More
Multilingual Support – Support Customers Across Languages

Interactive WhatsApp – Make Customer Choices Easier

Customers shouldn't need to write a lengthy message when they can select the information they need. MSG91 Hello offers interactive WhatsApp messaging with buttons, lists and product messages that guide customers through common actions. Businesses can present relevant support options, share catalogue-linked products and help customers navigate choices directly in WhatsApp, making conversations more structured and easier to manage.
Learn More
Read More

Video Calls & Screen Sharing – Resolve Issues with Visual Assistance

When customers struggle to describe a technical problem, showing it can make the conversation easier. Hello offers video calls and screen-sharing functionality within its support experience, letting agents view relevant problems and guide customers through solutions. Permission-based remote assistance can also help with suitable configuration issues when screenshots and written instructions aren't enough.
Read More
Video Calls & Screen Sharing – Resolve Issues with Visual Assistance

Team Collaboration – Keep Departments Aligned

Customers shouldn't have to repeat their enquiry every time a different department becomes involved. MSG91 Hello allows businesses to organise agents into teams, assign tickets, manage permissions and maintain internal notes. Managers can control access to relevant inboxes, while employees can review the available conversation history before responding. This gives customer service teams a clearer way to collaborate across functions and office locations.
Read More
Team Collaboration – Keep Departments Aligned

Support Analytics & Feedback – Understand Your Service Performance

Managing customer support involves more than counting messages. Businesses need to understand which channels receive the most enquiries, how work is distributed and where customers experience delays. Hello's analytics dashboard brings ticket, agent and channel information together, helping managers review operational activity and available customer feedback. This makes it easier to identify recurring issues and plan support resources around actual demand.
Read More
Support Analytics & Feedback – Understand Your Service Performance

Mobile Customer Support – Manage Enquiries Beyond the Office

The MSG91 Hello mobile app for Android and iOS lets agents manage chats, tickets and available support calls from their phones. Agents can respond to customers, check conversation history, receive notifications and handle tickets while travelling, working remotely or visiting customer sites.
Read More
Mobile Customer Support – Manage Enquiries Beyond the Office

APIs & Integrations – Connect Customer Support with Business Operations

Agents can lose time switching between the CRM, order systems and spreadsheets to answer a single question. MSG91 Hello connects with 2,000+ apps and supports APIs and webhooks to connect customer support with CRM, e-commerce, booking and logistics workflows. Businesses can retrieve relevant information, reduce manual data entry and keep customer conversations connected to their operations.
Read More

Less Time Managing Conversations. More Time Helping Customers.

Connect your communication channels, automate repetitive enquiries and give your support teams one place to manage customer relationships.

See How MSG91 Hello Works Behind Every Conversation

Discover how MSG91 Hello brings a connected inbox, AI automation, smart ticket management and support analytics into one workspace. From handling customer enquiries and automating repetitive tasks to assigning tickets and tracking team performance, explore how every feature works together to simplify daily operations, improve agent productivity and deliver faster, more organised customer support.

Explore the Features Behind Every Conversation

  • One Inbox. Clear Visibility Across Teams.

    View customer conversations from connected channels, check ticket histories and assign enquiries to the right support agents. For example, a buyer enquires about an apartment through WhatsApp, and a sales representative assigns a documentation question to the appropriate team.

  • Build One Bot with Rules, AI and APIs.

    Create a chatbot that collects customer information through predefined steps, answers detailed questions using AI and retrieves information through connected systems. For example, a customer enters vehicle registration details and asks about appointments, and the bot retrieves available information through a connected booking system.

  • Understand Support Performance at a Glance.

    Review incoming enquiries, ticket assignments, agent workloads and channel activity through Hello's reporting dashboard. For example, a customer service manager reviews team assignments after noticing increased after-sales enquiries during a seasonal campaign.

What Makes MSG91 Hello Different?

Why pay more for every new support agent? MSG91 Hello combines omnichannel communication, AI chatbots, ticket management, cloud calling and workflow automation while allowing businesses to add unlimited agents without separate per-agent licence fees.

FeatureMSG91 HelloOther Customer Support Software
Agent PricingUnlimited agents, no per-agent licence feesOften charged per agent
Team ExpansionAdd more agents without increasing seat-licence costsAdditional seats may cost more
Omnichannel SupportWhatsApp, email, live chat, social media, RCS and calling in one workspaceChannels vary by provider
AI ChatbotsRule-based steps and agentic AI within a single botCapabilities vary by platform
AI Chatbot FlexibilityMultiple AI models with backup optionsModel choices vary
AI Integrations2,000+ app connections and API workflowsIntegrations vary by provider
WhatsApp Chat WindowContinue WhatsApp-linked conversations without Meta per-message charges inside Chat WindowMay require a separate channel or workflow
Ticket ManagementAssign, track, snooze and resolve ticketsFeatures vary by platform
Cloud Calling & IVRCalling and IVR within support workflowsMay require separate services
Mobile CallingInitiate outbound support calls from the Hello mobile appAvailability varies
Workflow AutomationAutomated routing, assignments and responsesFeatures vary by plan
Analytics & ReportsCentralised ticket, agent and channel reportingReporting varies
SecuritySOC 2 Type II audited, ISO 27001 and VAPTCertifications vary by provider
Free PlanAED 0/month with 2 inboxes and 50 monthly ticketsAvailability varies by provider

The UAE pricing page lists the Free plan at AED 0/month, Basic at AED 70/month and Premium at AED 150/month. Additional inboxes, tickets, AI usage and communication services may incur charges. View Pricing: MSG91 Hello UAE Pricing

Customer Service Software Built for Growing UAE Businesses

Your Business Needs More Than Another Inbox or Chatbot. MSG91 Hello combines AI-powered customer support, connected communication channels and workflow automation to help teams handle enquiries without managing disconnected tools.

  • Unlimited Agents. No Per-Agent Licence Fees.

    Expand your team without paying separate licence fees for every new employee. Hello's plans are structured around inbox and ticket allowances rather than individual agent seats. Example: A retailer adds temporary customer service staff during Ramadan and Eid without paying additional per-agent licence fees.

  • One Chatbot Combining Rules and Agentic AI.

    Build a single chatbot that collects customer details, answers complex questions, retrieves relevant information through APIs and transfers conversations to human agents. Example: A property developer uses structured questions to identify a buyer's preferences before AI explains available project information.

  • More Flexible WhatsApp Support with Chat Window.

    Start customer conversations on WhatsApp and continue longer interactions through MSG91 Chat Window, maintaining the associated ticket while reducing unnecessary WhatsApp messaging charges. Example: A customer continues discussing a service quotation and required documentation after moving from WhatsApp to Chat Window.

  • Arabic, English and Multilingual Customer Support.

    Help customers communicate in their preferred language through two-way text translation, while your agents work in the language most comfortable for them. Example: An English-speaking agent assists a customer who sends questions in Arabic without manually translating every message outside Hello.

  • Workflows for Different Teams and Locations.

    Organise enquiries according to departments, customer requirements and available business information. Example: A service company routes technical complaints to its maintenance team while payment-related enquiries reach accounts.

  • A Support Platform That Expands with Your Operations.

    Start with the channels and workflows your business needs and add more teams, automation and integrations as your customer service requirements grow. Example: A consultancy begins with website chat and email, then adds WhatsApp and automated ticket routing as enquiry volumes increase.

  • Security Backed by SOC 2 Type II.

    MSG91 follows independently audited security practices, including SOC 2 Type II auditing, ISO 27001 certification and vulnerability assessment and penetration testing (VAPT). Hello also provides role-based permissions and inbox access controls to help businesses manage access to customer conversations. Security & Certifications: MSG91 Certificates

  • A Platform Backed by Customer Trust.

    MSG91 is trusted by 30,000+ brands and businesses globally, with 200+ reviews across its products on the G2 platform, reflecting experiences shared by customers using its communication and engagement solutions. G2 Reviews: MSG91 on G2

Better Customer Experiences Begin with Better Support Operations

When customer enquiries are organised, support teams spend less time finding information and more time resolving requests.

Reduce Waiting Time During Busy Periods

AI chatbots and automated routing help customers receive assistance sooner, even when support teams are managing high enquiry volumes. During a major shopping campaign, a chatbot can answer general availability questions while agents handle requests that require individual investigation.

Keep Important Customer Requests Visible

Ticket assignments, statuses and conversation histories help teams track requests that are waiting for action. An unresolved maintenance complaint can remain visible until the relevant department completes the necessary follow-up.

Give Agents More Time for Complex Issues

Automated information collection and connected business systems reduce repeated manual tasks. Instead of collecting the same details several times, agents can review available customer information and focus on providing appropriate assistance.

Improve Communication Across Departments

Connected support workflows help teams maintain consistent customer service when an enquiry moves between departments. A customer contacting billing support can receive assistance from the appropriate team without restarting the entire enquiry.

Make Support Decisions Using Operational Data

Reporting on ticket volumes, channel activity and agent workloads helps managers identify patterns and improve resource planning. If customer service requests increase during seasonal campaigns, businesses can review those periods and adjust support coverage accordingly.

Expand Support Without Per-Agent Licensing

Add employees as enquiry volumes increase without purchasing a separate licence for every support agent. Businesses can manage support costs according to their plan, ticket capacity, inbox requirements and other applicable services.

Every Customer Has a Question. Give Your Team a Better Way to Answer.

Bring customer conversations, automation and support teams together with MSG91 Hello.

PERFORMANCE METRICS

Less Support Work. More Time for Your Customers.

Help your UAE customer service team handle growing enquiries without increasing manual work. MSG91 Hello combines AI automation, smart ticket management and omnichannel support to improve everyday efficiency.

65%

Reduction in support workload

3X

Increase in agent efficiency

85%

Improvement in first response rate

2X

Faster customer query resolution

ENTERPRISE SECURITY

Security Built for Business-Critical Conversations

  • ISO 27001 Certified

    International standard for information security management, data protection and access controls.

  • SOC 2 Type II Audited

    Independent evaluation of security controls and their operating effectiveness over time.

  • VAPT Assessed

    Vulnerability assessments and penetration testing help identify and address security risks.

INDUSTRIES WE SERVE

One Customer Support Platform. Different Business Requirements.

From property development to international logistics, UAE businesses manage very different customer journeys. MSG91 Hello helps teams organise the conversations and processes that matter to each industry.

01

Real Estate & Property Management

Manage buyer questions, property viewing requests, sales documentation and post-handover support through connected channels. A Dubai property developer can automate common project questions while assigning handover defects and ownership-document enquiries to the relevant teams.

02

E-commerce & Retail

Handle product availability, delivery updates, returns and exchange requests through WhatsApp, website chat and social media. Retailers can use bots for routine questions while agents investigate order discrepancies and refund exceptions during Ramadan, Eid and other high-demand periods.

03

Healthcare & Clinics

Organise appointment enquiries, clinic timings, administrative requests and billing questions. A healthcare group can direct reception enquiries separately from insurance documentation questions while maintaining appropriate access permissions.

04

Tourism & Hospitality

Manage reservations, airport-transfer questions, booking modifications and guest assistance. Hotels and tour operators can automate general service information while reservations teams handle individual changes and special requests.

05

Education & Training

Support school admissions, course enquiries, assessment schedules, registration documents and student services. An international school can use a chatbot for general application information while admissions staff manage individual parent enquiries.

06

Automotive & Vehicle Services

Manage test-drive appointments, servicing, warranty questions and repair updates. A dealership can route sales enquiries separately from after-sales support while keeping relevant conversations organised.

07

Logistics, Trading & Distribution

Organise import documentation enquiries, cargo updates, purchase-order questions and delivery complaints. A trading business in Sharjah can connect customer enquiries with relevant order information while its logistics team investigates delayed consignments.

08

Financial & Professional Services

Help customers understand general documentation requirements, appointment processes and service requests. Financial advisers, accountants and consultants can automate initial information collection and direct enquiries requiring professional judgement to authorised representatives.

HELLO FOR STARTUPS

Build Your Startup. We'll Help Handle the Conversations.

From the first customer enquiry to your growing support queue, every interaction matters. MSG91 Hello for Startups helps eligible UAE businesses get started with customer support software at no subscription cost. Manage connected WhatsApp, email and website chat conversations, automate common enquiries with AI and keep your team organised from day one.

Registered startups in Dubai, Abu Dhabi and across the UAE can apply if their annual revenue is below US$50,000 or the applicable local equivalent, subject to verification.

Get Hello Free for Your UAE Startup

What your startup gets:

  • ✓1,000 customer support tickets monthly
  • ✓50 agents for customer conversations
  • ✓2 inboxes for connected channels
  • ✓AI chatbot access under the fair-use policy

HOW MSG91 HELLO WORKS

Get Started with Hello in Four Simple Steps

  • Step 1

    Connect Your Communication Channels

    Create inboxes and connect WhatsApp, email, website chat, social media and available voice services.

  • Step 2

    Build Your Team and Automation

    Add agents, create departments, set permissions and build chatbots combining rule-based steps, AI and API actions.

  • Step 3

    Manage Conversations from One Workspace

    Receive enquiries, assign tickets, respond to customers and continue suitable WhatsApp conversations through MSG91 Chat Window.

  • Step 4

    Review Activity and Improve Customer Service

    Use support analytics, ticket reports and available customer feedback to understand operational demand and improve team coordination.

How It Works in Practice

A facilities management company in the UAE connects WhatsApp, website live chat and email to Hello.

It creates separate teams for air-conditioning maintenance, plumbing, cleaning and billing enquiries. A chatbot collects the property location, service category and customer contact details before routing the request to the relevant team.

Agents track unresolved tickets, update customers and manage follow-ups. The manager reviews ticket activity and workload reports to improve response coordination across the company's service areas.

G2 Best Results — Communication Platform as a Service
G2 High Performer — Communication Platform as a Service
G2 Momentum Leader — Communication Platform as a Service
G2 Most Implementable — Communication Platform as a Service
G2 Best Relationship — Multi-Factor Authentication
G2 Leader — SMS Marketing
G2 Best Support — Transactional Email

Customer Trust. Industry Recognition.

MSG91's recognition on G2 highlights customer feedback on performance, implementation, relationships and support, giving UAE businesses additional confidence when evaluating customer support software.

Frequently Asked Questions

  • Customer support software helps businesses organize customer inquiries from multiple communication channels, assign them to the right team, and resolve issues faster.
  • For businesses in Dubai, Abu Dhabi, Sharjah, and other emirates, customers may ask questions through WhatsApp, Instagram, email, website chat, or phone calls. Without a centralized system, agents can miss messages, repeat answers, or struggle to follow previous conversations.
  • MSG91 Hello is customer support software in the UAE that combines these channels with AI chatbots, ticket management, automation, and analytics.
  • Whether you're managing a real estate company, online store, hospitality business, or service organization, Hello provides unlimited agents without separate per-agent license fees.

  • MSG91 Hello is AI customer support software in the UAE that brings customer communication, automation, and team collaboration into one platform.
  • Businesses can connect WhatsApp, Instagram, Facebook Messenger, website chat, email, and other channels, then invite agents to manage customer inquiries.
  • The platform allows teams to build no-code AI chatbots, configure ticket routing, assign responsibilities, and monitor performance through a centralized dashboard.
  • For example, a Dubai real estate agency can use an AI chatbot to collect property requirements, answer questions about available listings through connected data, and transfer interested buyers to an agent for follow-up.

  • MSG91 Hello helps UAE businesses manage WhatsApp, Instagram, Facebook Messenger, email, website live chat, SMS, RCS, X (Twitter), and configured calling services in one shared inbox. Apple Messages for Business can be added where provisioned.
  • Every conversation can be organized into a ticket with the customer's previous messages, notes, and assigned team member.
  • For example, a hotel in Abu Dhabi may receive booking inquiries through its website, airport-transfer questions on WhatsApp, and feedback through Instagram.
  • Instead of checking three different applications, the hospitality team can manage connected conversations through Hello.

  • Yes. MSG91 Hello lets UAE businesses combine fixed chatbot flows with conversational agentic AI.
  • Rule-based steps can collect information such as a preferred location, service category, booking date, or customer phone number. The AI can then handle follow-up questions and retrieve information through configured integrations. MSG91 gives you both in one.
  • For example, a Dubai property developer can first ask whether a customer wants to buy or rent, then let agentic AI answer questions about amenities, payment plans, and viewing appointments using the connected knowledge base.
  • The no-code builder supports multilingual conversations, API actions, multiple AI models, and agent handover. An initial agentic AI chatbot can be configured in minutes.

  • Yes. Several support agents can manage the same WhatsApp Business number from Hello without sharing account credentials.
  • Businesses can create departments, assign tickets, add private notes, and transfer inquiries between teams.
  • For example, a UAE automotive dealership can direct showroom inquiries to sales, service appointments to the workshop, and warranty questions to customer support.
  • Agents can review conversation history before replying, so customers don't need to explain the same issue again.
  • MSG91 Hello includes unlimited agents across its plans, helping UAE businesses expand teams without paying additional per-seat license fees.
  • Want to make it easier for customers to contact your business on WhatsApp? Use MSG91's Free WhatsApp Link Generator to create click-to-chat links, QR codes and website chat widgets with optional pre-filled messages. Once your WhatsApp Business channel is connected to MSG91 Hello, your support team can manage customer conversations from the shared inbox.

  • MSG91 Hello includes cloud calling and IVR capabilities for configured customer support workflows.
  • Businesses can create call-routing flows, direct customers to departments, review call activity, and manage relevant customer records alongside messaging tickets.
  • For example, a healthcare clinic in Sharjah can organize calls concerning appointments, reports, and billing through different IVR options.
  • The Hello mobile app also helps authorized agents make outbound support calls. The exact telephony configuration depends on the calling service and destination.
  • AI voice assistance can be configured for appropriate customer experiences, while telephone IVR and website voice interactions have distinct setup requirements.

  • MSG91 Chat Window lets customers begin a conversation through WhatsApp and continue longer support interactions in a separate chat window managed with Hello.
  • This can be useful for UAE businesses handling detailed property inquiries, order-related complaints, service scheduling, or technical troubleshooting.
  • For example, an online electronics retailer can receive a WhatsApp inquiry about a damaged item and move the detailed troubleshooting conversation to Chat Window.
  • Messages sent within Chat Window do not incur Meta WhatsApp per-message charges. Messages that remain on WhatsApp are billed according to the applicable WhatsApp rates.
  • Learn More About Chat Window.

  • MSG91 Hello offers a different approach to customer support pricing by including unlimited agents without individual seat-license fees.
  • Businesses can manage WhatsApp support, email, website chat, ticket automation, AI chatbots, and configured calling workflows from one platform.
  • Compared with traditional helpdesk software, Hello is particularly useful for UAE companies that handle high volumes of WhatsApp inquiries or operate across several customer-facing departments.
  • Features such as rule-based and agentic AI in one bot, Chat Window, and centralized ticket history also help teams reduce manual work.
  • Competing platforms have different capabilities, plans, and usage charges, so businesses should compare their actual requirements.

  • Yes. MSG91 Hello provides free and paid monthly plans for UAE businesses.
    • Live Chat – AED 0/month: One inbox with unlimited live-chat tickets.
    • Free – AED 0/month: Two inboxes and 50 tickets monthly.
    • Basic – AED 70/month: Two inboxes, 1,000 tickets, and an AED 70 bot wallet.
    • Premium – AED 150/month: Three inboxes, 2,000 tickets, and an AED 150 bot wallet.
  • Every plan includes unlimited agents and teams. Annual subscription options are also offered.
  • Businesses can begin with a free plan and upgrade as customer inquiries increase.
  • Explore MSG91 Hello UAE Pricing.

  • MSG91 Hello does not charge UAE businesses separately for adding agents or teams.
  • For paid monthly plans, additional usage charges include:
    • Extra inbox: AED 45 per inbox.
    • Extra tickets: AED 0.06 per ticket on Basic and AED 0.12 on Premium.
    • AI bot usage: Deducted from the bot wallet according to the applicable rate card.
  • Businesses can add funds when bot-wallet credits run out. On the Free plan, additional ticket and inbox capacity requires an upgrade.
  • Communication charges for connected channels or calling services may also apply.
  • View Complete Pricing.

  • Yes. MSG91 Hello helps UAE businesses protect customer information through encryption, role-based access controls, and secure support workflows. MSG91 has undergone a SOC 2 Type II audit and holds ISO 27001 certification, reflecting its focus on protecting customer and business information.
  • MSG91 stores customer data for UAE businesses in Gulf data centers, supporting regional data residency requirements.
  • View MSG91 Security Certificates

  • Yes. MSG91 offers a Hello Free for Startups programme for eligible early-stage UAE businesses looking for affordable customer support software.
  • Registered startups with annual revenue below US$50,000 or the applicable local equivalent can apply for complimentary access to the platform. The programme provides up to 1,000 monthly support tickets, 50 agents, 2 inboxes and AI usage under a fair-use policy.
  • A Dubai e-commerce startup, for example, can organize customer inquiries from connected WhatsApp, email and website chat channels within its inbox allowance, automate common questions and assign tickets to agents.
  • Applicants must provide business and financial documents for verification. Usage limits, eligibility conditions and separate communication charges apply.
  • Apply for Hello Free for Startups in the UAE

  • MSG91 Hello can offer around 95% lower estimated costs compared with other customer support platforms in selected scenarios, making it an attractive option for UAE businesses expanding their support operations.
  • For example, the calculator estimates the following costs for 3,000 monthly tickets, 12 agents and 50% AI resolution:
    • MSG91 Hello: AED 190/month
    • Freshdesk: AED 4,253/month
    • Estimated savings: AED 4,063/month — 96% lower costs
  • Businesses in Dubai, Abu Dhabi and across the UAE can compare Zendesk, Freshdesk, Intercom and other providers in AED.
  • The calculator highlights differences in agent fees, AI charges and ticket costs. Actual savings depend on the selected plans and usage.
  • Calculate Customer Support Savings in AED

Copyright 2008-2026, WALKOVER TECHNOLOGIES - FZCO | All rights reserved.