Remember those everyday in-person conversations you had with your clients and co-workers prior to the COVID-19 pandemic? What about those small touch points conversation and updates with the food delivery boy, your travel booking agents, and feedback conversations.
December 24, 2020
In an era of technological advances, businesses are moving their operations online. Aspects such as marketing activities and conversations with clients are now being held on the internet. This shift of strategies has been heightened by the growth in social media – which is one of the cheapest forms of marketing a business can have. According to studies, more than 85% of the US population has at least one social media profile. Platforms such as Facebook, email services, and WhatsApp are used by billions of people; and tapping into these services is a tremendously great business move. This article discusses the use of WhatsApp for business purposes.
November 18, 2020
Putting up a lot of pressure on marketers to do in-depth research are the technology consumers, the millennials who are termed as the quick learners, the first digital nerds of the 20th century, born between 1981 and 1996, this unique breed observing the economy through their digital lenses.
October 21, 2020