Today’s consumers are savvier than ever before, and they can smell a sales pitch from three blocks away. It’s tempting to push the hard sell on your products online, particularly when it feels like you’re up against thousands of other brands selling the same stuff, but this can make customers tune out and take their business elsewhere.
August 13, 2019
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to connect with the customer first. And, for that, you need to take responsibility for your brand communication.
June 5, 2019
Do you spend time and money on customer acquisition? How about customer retention? Growing a business is best accomplished by growing the number of customers, but customer acquisition is not the end-all of it.
January 10, 2019
Hi, I’m Jerine, a busy, mostly calm and a well-behaved customer.*Today, I’m going to spill out what kind of communication makes a real difference to me and What Not.
December 17, 2018
No longer is the price or product a reason for customers to do business with you, today it’s all about customer experience.The competition is not limited but has become more about delivering a great experience. But the important question is how?
November 19, 2018
Beginning with the recruitment process and concluding with the retirement, here are the most important stages of an employee lifecycle where you need to be crystal clear with your communication.
October 4, 2018
Brands are adhering to this fact, even so, more since Google announced that non-mobile friendly pages will be ranked low.It is the apps that will be impacted the most with the increasing use of mobile devices and the most vital role in sending notifications will be played by
July 9, 2018
It’s 5 PM on a Friday evening – Do you know where your customer is and what they are doing? It’s not a trick question; it’s an important question that could assist you in developing your messaging strategy as the location of a customer along with their mindset can play an important role in how they act or not, on your text.
July 2, 2018
Although we are living in a time where information is abundant, we are also living in an era of skipping. With a limited attention span, one second less than the notoriously ill-focused goldfish that has an attention span of mere nine seconds; it is becoming more and more difficult to keep the visitor enticed enough to stay loyal towards a brand.
June 28, 2018
Engaging audiences through mobiles, smartphones, tablets, smartwatches and other wearables, most companies now recognize the importance of mobile messaging to deliver a positive brand experience.
May 11, 2018