MSG91
Hardik Menghani,September 6, 2025

Why should MSG91 users integrate Zoho CRM for smarter customer engagement?

As an MSG91 user, you're already doing a solid job of connecting with customers,
whether it's through SMS, WhatsApp, voice, or email; it’s clear you value effective
communication. But imagine what’s possible when those conversations aren’t just sent,
but tracked, nurtured, and turned into long-lasting relationships.

Let’s explore how integrating MSG91 with Zoho CRM helps you not just communicate
with your customers but truly engage them!

MSG91 + Zoho CRM: A powerful duo

MSG91 gives you the ability to reach a wider audience in seconds. But once that
message is delivered, what happens next? Without a central system to log replies, track
lead status, and analyze results, you're missing a huge piece of the puzzle.

Zoho CRM is that missing piece. Trusted by over 250,000 businesses across 180
countries, Zoho CRM helps teams manage their sales, marketing, and support
operations from one unified platform.

By integrating MSG91 with Zoho CRM, you create a connected workflow where:

  • Every lead captured via SMS or WhatsApp is automatically logged
  • The follow-ups are timely, personalized, and trackable
  • All the deals are easier to close

Why Zoho CRM is a perfect fit for MSG91 users

You’re already ahead of the curve with MSG91’s reliable communication tools. But by
adding Zoho CRM into the mix, you can achieve even more:

Turn conversations into conversions

Zoho CRM keeps a detailed timeline of every customer touchpoint so your team can
pick up right where the last conversation left off.

Automate, don’t repeat!

Set up smart workflows in Zoho CRM to send automated messages via MSG91 when
leads take action, like filling out a form or signing up for a webinar.

See the full picture

The campaigns that brought in the most leads, the contacts who are ready to buy, and
ones who need a nudge—Zoho CRM's AI-driven insights identify them all, helping you
make smarter, faster decisions.

Here’s what’s possible with Zoho CRM

Nurture every lead

Create personalized drip campaigns inside Zoho CRM that send automated messages
through MSG91, keeping your brand top of mind.

Close deals with confidence

Monitor your entire pipeline in Zoho CRM. When a deal needs a push, trigger a
well-timed offer or reminder via MSG91.

Track and optimize

Zoho CRM’s dashboards let you analyze campaign performance, so you know what’s
working and what needs improving.

Getting started with Zoho CRM

Ready to supercharge your customer engagement? Here’s how to get started:

  • Sign up for Zoho CRM
  • Install the MSG91 extension from Zoho Marketplace
  • Configure your workflows in Zoho CRM
  • Track and optimize campaigns by refining your engagement strategy

Want to learn more about Zoho CRM? Visit zoho.com/crm to explore how it can
transform the way you connect with your customers and take your business to the next
level.

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