Global SMS messaging to the next level
Send critical information, notifications & updates with robust transactional
SMS APIs and reach your users globally. Bring on the conversational experiences to life
and nurture the relations that matter to your business.
Do more with Transactional SMS
SMS in Regional Language
Our transactional SMS service enables you to connect with your customers in their native language so that they don’t miss out on important updates and notifications, and act faster.
Full featured transactional SMS API for the developers
Automate sending SMS from any website, CRM or application. Our robust routing engine ensures your messages reach your customers no matter in what conditions.
Choose the Language code you master
Access transactional SMS APIs with sample codes in 10+ languages including PHP, Java, .NET & more.
Select your prefered language code from our API documentation and start seamlessly communicating with your customers.
Flow is the new way to send SMS
One API unifies communication channels with a single API, allowing you to
quickly and easily communicate across SMS, call, email and
WhatsApp while spending minimal development resources.
Key features that make MSG91 a trusted Transactional SMS provider
Use MSG91 API and its programmable features to enable a premium and rich interactive conversational experience for business workflow.
MSG91’s transactional SMS service lets you send transactional SMS to DND (Do Not Disturb) numbers in your contact list. This feature is not available with promotional messages. The feature is most useful in the case of OTPs and important notifications that are not marketing-driven.
Businesses can check and verify the delivery status for every transactional SMS sent. MSG91 provides complete SMS delivery reports, which makes it easier for senders to understand how many users have received it and opened the message.
Send SMS 24×7
Since the nature of transactional SMS is meant to support a user along the customer journey, and is triggered by an action of the user on a website/app, they can be automated and sent at any time of the day as per the user action.
Free API Integration
MSG91 offers seamless API integration with your existing software. You can enable messaging channels by simply integrating API in your software, and you only pay for what you use.
Trusted high-grade platform
backed by constant support
MSG91 is easy to integrate and highly reliable that ensures that your communication flow
with your customers is seamless and facilitates an uninterrupted customer experience.
Pay Only for what You use
Choose number of SMS
USD / SMSTry FREE
USD / SMSTry FREE
Minimum Balance to be purchased : 100 USD
Transactional SMS route can be used to send critical information, notifications, OTPs to your users. However, we highly recommend sending OTP via our dedicated platform SendOTP. Here's why?
For Custom PricingTalk to an expert
What is transactional SMS service?
Transactional SMS service can be used by businesses to send important or essential updates to the customers regarding their product or service. For instance, on an e-commerce site, updates regarding the order invoice number, OTP, delivery status, return or refund status, delivery note, etc are sent through transactional SMS to the customers.
To put it simply, a transactional route enabled by a transactional SMS provider is employed by companies and enterprises that want to send non-promotional messages to both their DND and non-DND numbers 24/7. A transactional SMS service differs here at this point, where promotional messages can’t bypass a DND setting but the former can. With transactional SMS services, a company can send the recipient SMS without their approval too.
What is a transactional message?
A transactional message is a non-marketing automated SMS or message that is used by organizations, entities, and institutions to send unrestricted critical information, notifications and updates to its contacts. For example, travel companies need transactional SMS to send booking status, flight or transport status, refund updates, and cancellation information to their customers. Even colleges and institutes can use transactional SMS while conducting examinations and sending important updates regarding admission status, exam results, and more. With MSG91’s powerful SMS API, you can send programmable transactional SMSes across the globe.
What are the features of transactional messages?
Transactional SMS are non-marketed messages like notifications and updates which are sent to customers for information regarding a particular product or service. Transactional messages benefit from some specific features which are not present in the case of promotional messages. Some of the features are:
- In the transactional SMS gateway, a company is eligible to send the recipients SMS without their approval.
- Through a transactional route, SMS can be sent to both DND and non-DND numbers, since they are used only for essential information and updates..
- You can send transactional SMS 24/7, without any time constraints.
- The transactional SMS gets delivered to the contacts almost instantly minus any hassle or wait time.
- Transactional SMS can be sent using your own company’s name as a sender ID.
What is a transactional SMS gateway?
A transactional SMS gateway delivers the SMS updates to your customer and then returns with a delivery report containing details such as the time of delivery and delivery status. A transactional SMS gateway figures out which mobile network the recipient’s mobile number is on, transmits the message directly to the appropriate mobile network provider, receives a delivery report from the mobile company’s system, and then sends it back to the original requesting software.
How can I send transactional SMS?
To send transactional SMS, you can employ the help of a transactional SMS service provider by registering with them. For registration, you will need to submit a few documents regarding your business and permits after which you can choose a package that is appropriate for your company’s needs. Once your account has been set up, you can upload a contact list or the cloud-based database of customer transactions where they enter their registered mobile numbers while making transactions to automatically be sent transactional SMS.
Depending upon the nature of the SMS, appropriate automated SMS will be generated as per the status of the transactions, or updates created and sent to both DND and non DND recipients. MSG91 is the best transactional SMS provider that has a streamlined and extremely simple interface to make sending transactional SMS easy.
What is the difference between promotional and transactional SMS?
While promotional SMS can’t be sent to DND numbers, transactional SMS can be sent to both DND and non DND numbers even without their permission.
This is because transactional SMS consists of only important updates and messages of non-marketing nature, while promotional SMS is of a marketing nature and can be marked as spam in a recipient’s inbox. While promotional SMS do not get a sender ID of their own, transactional SMS are sent by the name of the organization itself.
As per the law, transactional SMS doesn’t have any time restriction and can be sent 24/7 to the recipients. On the other hand, promotional SMS can only be sent between 8 am and 9 pm in the US only to non-DND numbers or users who have opted in for these messages.
Typically, transactional SMS contain informational messages, OTPs, alerts related to bookings or orders for the registered customers. Promotional SMS is meant for sending offers, discounts, etc. to both existing customers and prospects.