Built for the developers

Quick integration using plugins and libraries

Integrate in your current framework via plugins


An Enterprise Grade Platform

Scalable and robust

Scale your business while we power up your blueprint.

Gatekeeper Servers

Scale millions of API calls in one go.

Unique Algorithm

Sureshot API success, even if servers are down.


Influence your audience with market insights.

Smart Tracking

Track it all, from logs to demographics.

Channel Affinity

Find which user prefers which channel.

On-demand support

Your need is our command.

Support Superheroes

Your friend in need is just a chat away.

Valuable Pricing

Pay-as-you-go pricing model with best deals for high usage.

Seamless integration

Readymade fit for over 60 tools and languages.

APIs For All Major Languages

Integrate; send.

Plugins and Addons

Enable sending messages with a single click.

Data Security & privacy

5000+ enterprises trust us with their data.

Safeguarding Privacy

End-to-end encryption.

Security Compliance

ISO 27001 certified so you know it’s best-in-class.

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A Product of

What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMSs are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. Read more for better clarity.

What makes MSG91 the best bulk SMS provider?

MSG91 is better than competition in many ways making it the best Bulk SMS Gateway India. To put it simply, MSG91 has every possible way and enough tools to ENSURE that the recipient receives the message, no exceptions. MSG91 has retry feature that reroutes the message if failed from one channel. There’s NEVER any glitch in our system yet if there are glitches at any level, we reroute the message directly to the operators. Sending Bulk SMS is safe with MSG91

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, MSG91 various add-ons like bulk sms excel plugin, bulk sms mobile app, CC2SMS, a rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. MSG91 gives you bulk international sms service in 90+ countries across various sectors and industries.

Does MSG91 have dedicated OTP service?

Yes, and it’s right here, SendOTP.