RCS Messages Not Delivering? Here’s How MSG91 Campaign Tool Solves It

RCS (Rich Communication Services) is the future of messaging — interactive, rich, and engaging. But every brand faces the same problem: sometimes RCS messages don’t deliver.

When your messages fail, it’s more than a technical issue — it’s a missed opportunity to connect with customers, complete orders, or build trust.

If you’ve ever searched:

• “What to do for RCS failure?”

• “RCS messages are not delivering”

• “How to increase RCS delivery rate”

• “My RCS messages are not being delivered, what to do?”

— you’re not alone. MSG91’s Campaign Tool is designed to answer all these questions.

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Why RCS Messages Fail

Even the best campaigns can face challenges:

• Customer devices or messaging apps that do not support RCS

• Carrier restrictions or temporary network issues

• Expired business verification or inactive agents

These are common, real-world issues. And while RCS can fail, your customer communication doesn’t have to.

MSG91 Campaign Tool: The Solution for Every RCS Challenge

The Campaign Tool ensures that every RCS message reaches its customer, even when the primary channel fails. It’s currently free, and you can create unlimited personalised customer journeys to match any use case.

~Intelligent Fallbacks

Define your fallback channels to ensure message continuity:

Primary: RCS → Fallback: WhatsApp → SMS → Email

Each fallback message can be personalised and actionable, making sure your communication feels human, natural, and consistent.

~Smart Delays and Message Limits

Set custom delays and limits so your outreach is timely, thoughtful, and never intrusive. This ensures your messages feel personal, not automated.

~Personalised Customer Journeys

Transform campaigns into meaningful conversations. Create automated, cross-channel journeys that adapt based on user behaviour — every customer receives the right message at the right time, on the right platform.

Cross-channel tracking

See exactly which messages and channel succeed and optimise delivery

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Real Use Cases: How MSG91 Solves RCS Delivery Problems

1. Abandoned Cart Recovery: RCS fails? WhatsApp and SMS fallbacks ensure no cart is lost.

2. Order Updates: Customers stay informed even when network or device issues block RCS, WhatsApp lands.

3. Payment Reminders: Layered messaging increases completion rates while keeping communication respectful, you can add Automated Voice Call payment reminders as well.

4. Festive Promotions: Reach all customers, even those with unsupported devices or RCS failures, with WhatsApp or Email..

5. Feedback & Re-engagement: Lost RCS messages are automatically routed through alternate channels, turning silence into engagement.

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Why MSG91 Campaign Tool is the Best RCS Solution

• Fixes RCS failures: Intelligent multi-channel fallbacks

• Increases Message delivery rate: Auto retries and alternative channels ensure messages reach customers

• Free & unlimited journeys: Create personalised campaigns for every use case via Campaign.

• Human-centred automation: Smart delays, limits, and templates for natural interactions

• Cross-channel tracking: See exactly which messages and channel succeed and optimise delivery

When your RCS messages fail, MSG91 ensures your brand never does. Every message is delivered, every customer is reached, and every interaction builds trust.

Start your free RCS campaign with MSG91 today

Q: My RCS messages are not delivering. What should I do?
A: With MSG91, you don’t need to worry — our platform retries undelivered RCS messages for 30 days and you can use Campaign Tool to set fallback channels like WhatsApp, SMS, or Email to ensure every message is received.

Q: How can I increase my RCS delivery rate?
A:
~Avoid spammy or over-frequent campaigns.

~Maintain clean, consistent RCS message formatting with verified URLs.

~Monitor delivery reports and optimize timing using MSG91 analytics.

~Create multi-channel fallback (WhatsApp, SMS, Email) for guaranteed reach.

~Send to a relevant and verified audience likely to engage.

~Use MSG91’s A/B testing tool to find the best-performing message flow.

Q: Why is MSG91 the best solution for RCS campaign delivery?
A: Because it combines platform-level RCS reliability with 30days automated retry and with the Campaign Tool’s intelligence — offering retries, fallbacks, personalisation, and message pacing in one seamless system.

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Every message carries emotion — a greeting, a reminder, an opportunity.
With MSG91, that emotion always finds its destination. 💛