WhatsApp Template Recategorized from Utility to Marketing? Here’s the Fix

MSG91 Does Not Support Marketing Content in Utility Templates

At MSG91, we strictly do not promote or support the creation of marketing message templates under the Utility category on WhatsApp.

This goes against Meta’s official guidelines and can result in template rejection or recategorization to Marketing, which impacts both delivery and pricing.

👉 To avoid such issues, always follow Meta’s template rules: WhatsApp Template Guidelines

If you are facing confusion in Utility and Marketing templates, you can check out MSG91’s WhatsApp sample template document.

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If your Utility template was built per the rules but still got recategorized as Marketing, don’t worry — there’s a way to get it reviewed and corrected.

✅ Steps to Review or Appeal a Recategorized Template:

• Check Meta’s Updated Utility Template Guidelines: View Guidelines

• Log in to Meta Business Manager: business.facebook.com

• Go to: Business Settings → WhatsApp Accounts → Manage Templates

• If you see a recategorization notification, click: “Review category updates in Business Support Home”

• Select the template → Click “Request Review”

• You’ll see a confirmation: “Successfully submitted appeal!”

• Wait up to 48 hours for an update.

Check our Help Doc for detailed steps.

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🆘 Can’t Find the Review Option?

You can raise a direct support ticket to Meta:

🔗 Submit a Ticket

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Need Expert Help?

MSG91’s team can review your template, ensure it meets guidelines, and help you file the request correctly.

📞 Let us know if you need assistance — we’re here to support your compliance and campaign success.

Schedule the meeting with WhatsApp Experts : https://calendly.com/msg91-whatsapp