WhatsApp Template Category changed from Utility to Marketing -Solution

MSG91 do not promote creating marketing message templates under the Utility category.
Kindly follow MetaтАЩs official guidelines for creating WhatsApp templates:
ЁЯФЧ https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/


In case you believe you've created the template according to MetaтАЩs Utility guidelines, but it still got classified as a Marketing template, please first review the official guidelines here:
ЁЯФЧ Meta Utility Template Guidelines

If you're unsure, we can help review your template.
Here are the steps:


  1. Log in to your Meta business account: https://business.facebook.com/

  2. Click on the Business Setting

  3. Click on the WhatsApp Accounts

  4. Click on the Manage Templates


You can see the notification of the template recategorized (please refer to the below image)

If you do not see such option then you have to raise the Direct Support Ticket on Meta : https://www.facebook.com/business/help/182669425521252


Screenshot 2025-05-31 at 12.57.08тАпPM.png

  1. Just click on the тАЬReview category updates in Business Support HomeтАЭ as shown in the image.

You will be redirected to this account activity page:


Screenshot 2025-05-31 at 12.58.14тАпPM.png
  1. Select the template that you want to review, and click on the Blue button of

тАЬRequest ReviewтАЭ.

There will be a notification of тАЬSuccessfully submitted appeal!тАЭ.


Screenshot 2025-05-31 at 12.58.52тАпPM.png

You can wait till 48 hours, and check the template.


In case the template is not changed, then you have to raise the Direct Support Ticket on Meta : https://www.facebook.com/business/help/182669425521252