AMP Emails

Beyond Static Emails: Meet AMP for Dynamic Engagement 📧✨

What is AMP?
AMP for Email is a game-changing framework developed by Google that turns your emails into interactive experiences! With AMP, you can create dynamic emails that allow recipients to do things like:

  • Fill out forms 📝

  • Make purchases 🛒

  • Schedule meetings 📅

  • And so much more—all without leaving their inbox! 🚀💼

How to Send AMP Emails? 📧
Here’s how you can get started sending AMP emails to boost engagement:

  1. Create a Template 🛠️
    Use the email builder to design your email, adding interactive elements like forms, buttons, and more! These features allow recipients to interact directly with your email—no need to leave the inbox!

  2. Webhook Setup (Data Service) 🔗
    To collect data from users who interact with your email, set up a webhook URL where the form submissions or actions will be sent.

    Important: When users submit data, email clients (like Gmail) send certain headers along with the data to your webhook. Your webhook must respond with these same headers in response headers to maintain proper communication with Google. Understand it [here].

  3. Whitelisting Your Domain 🛡️
    Before sending AMP emails, you need to whitelist your domain with email clients (such as Gmail or Yahoo). This process ensures that your emails are recognized as safe and legitimate.

    Steps to Whitelist Your Domain:

    • Step 1: Test your email to ensure it appears and behaves correctly by using [this testing facility]. 🔍

    • Step 2: Whitelist your sender domain [here]. 📨 This process may take 2-3 weeks depending on the email client.

    • Step 3: While waiting for whitelisting approval, you can test your AMP email in Gmail:

      • Go to Gmail Settings > General > Dynamic Email.

      • Click on Developer Settings and open the dialog.

      • Add the email address you wish to whitelist for testing purposes. 🧪


With these steps, you'll be on your way to creating dynamic, interactive AMP emails that will engage your audience like never before! 💡💌


AMP email is a framework developed by Google to enable email marketers to create and send interactive emails. These emails allow recipients to fill out forms, make purchases, schedule meetings, and more, all without leaving their inboxes.

One crucial step in sending AMP Emails is to register with your email client, such as Gmail or Yahoo, to whitelist your domain. Whitelisting your domain indicates that your emails are safe to send to subscribers. Here are the steps to get started:

1. To ensure that your email has the required appearance and behavior, you can test it here.

2. To begin sending dynamic emails to your recipients, you must whitelist your sender from here. This process may take 2-3 weeks of time depending upon the email client.


3. While you wait for the whitelisting confirmation from the email client, you can test the AMP email. To do this, follow these steps:


   - Go to Gmail Settings > General > Dynamic email.


   - Click on Developer settings, which will open a dialog.


   - In the dialog, you can whitelist an email address authorized to send you dynamic emails for testing purposes.






Whitelisting for AMP...

November 14, 2024