NOTE : Please note that promotional messaging is permitted only between 9 AM and 9 PM, as per the standard policy. Kindly schedule your promotional campaigns within this time frame.

Step 1: Go to the MSG91 Dashboard and click on RCS.
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Step 2: From the left-hand side panel, click on Templates. Then click on Create Template from the upper right-hand side corner.
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​​Step 3: To create a template in 'Calendar Event,' first name the template, then select 'Calendar Event' in the function option. Enter the required values in the available fields, and finally click the 'Save' button.

Step 4: To create a template in 'Carousel,' first name the template, then select 'Carousel' in the function option, enter the values in the card option, click 'Add Button' if you want to include more cards in the template. Select action function for every card and then finally click the 'Save' button.

Step 5: To create a template in 'Dial,' first name the template, then select 'Dial' from the function option. Enter the required values, and once done, click the 'Save' button.

Step 6: To create a template in ‘Media’, first name the template, then select ‘Media’ from the function option. Enter the required values, and once done, click on the ‘Save’ button. 
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Step 7: To create a template in ‘Open URL’, first name the template, then select ‘Open URL’ from the action option. Enter the required values, and once done, click on the ‘Save’ button.

Step 8: To create a template in ‘Rich Card’, first name the template, then select ‘Rich Card’ in the function option. Enter the values in the options appearing. Select the action function for the card, fill the details and then finally click on the ‘Save’ button.

Step 9: To create a template in 'Share Location,' first name the template, then select 'Share Location' in the function option. Enter the required values in the options that appear, and finally, click the 'Save' button.

Step 10: To create a template in ‘Suggested Replies’, first name the template, then select ‘Suggested Replies’ in the function option. Enter the values in the options appearing. Select the action function for the card, fill the details and then finally click on the ‘Save’ button.

Step 11: To create a template in 'Text Message,' first name the template, then select 'Text Message' under the function option, enter the values, and finally click the save button.

Step 12: To create a template in ‘View Location’, first name the template, then select ‘View Location’ from the function option, enter the values and finally click on the save button.

NOTE : Please note that promotional messaging is permitted only between 9 AM and 9 PM, as per the standard policy. Kindly schedule your promotional campaigns within this time frame.

RCS will be delivered to:

1. Android Users only not for IOS users.

2. Internet Connection of the user must be on.

3. Phone must have Google messaging to receive RCS.

Basic Message

The Basic Message within Rich Communication Services (RCS) operates functionally identical to a Short Message Service (SMS) text message. It transmits content solely in plain text format, prioritizing reliable delivery for straightforward communication.

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​Single Rich Cards

It is a regular text message with a single, interactive element to grab attention. Add a picture/video/gif , product link, or clickable button to make your message stand out. Rich cards can contain the following items:

• Image/video

• Title text

• Description text

A list of suggested replies and suggested actions (maximum 4) A rich card can contain any or all of the listed items, but a card must contain at least an image, video, or title to be valid.
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Best Practices for Rich Card with images

• Maximum 2MB for standalone image

• Optimum resolution for media (Rich card Image ) is 1440px x720px

• Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

• Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

• Maximum four Suggested Actions (CTAs) allowed. (We recommend 2CTAs per rich card)

Supported Formats

• For Images: jpeg, jpg, gif, png

• For videos: mp4, mpeg, mpeg4, webm.
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Best practices for Rich Card for Videos

• Maximum 10MB for standalone video

• Maximum 40Kb for thumbnails

• Optimum resolution for media (Video) is 1440px x720px. (Recommended but not mandatory)

• Optimum resolution for the media's thumbnail is 770x335 px. (Recommended but not mandatory)

• Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

• Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

• Maximum four Suggested Actions (CTAs) allowed. (We recommend 2 CTAs per rich card)

Supported Formats

• For videos: mp4, mpeg, mpeg4, webm

Carousel Teamplate 
The RCS carousel is a horizontally scrollable set of 2 to 10 vertical rich cards. Each card can include the following elements.

Title text - Maximum 200 characters
Subtitle text - Maximum 2000 characters
Media - It should have an aspect ratio of 4:3.When the media has a 4:3 aspect ratio, the optimal resolution for the media is 960x720 px with a maximum file size of 1 MB for images and 5 MB for video
Media Thumbnail: The optimal resolution for the media's thumbnail is 605x452 px with a recommended file size of 40 kB and a recommended maximum size of 100 kB
Suggested actions have a maximum of 25 characters
​ Up to 4 buttons (RCS limitations) In each rich card

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This document specifies the general validation for template creation.

Template Name:

Template names must be between 4 to 20 characters only.

Media Validations:

Rich Card:

For image:

1. Max size: 2 MB

2. Dimensions: 300×250 px

For Video:

1. Max_size: 10 MB

2. Dimensions: 770×335 px

Carousel:

For image:

1. Max size: 1 MB

2. Dimensions: 960×720 px

For Video:

1. Max size: 5 MB

2. Dimensions: 960×720 px

NOTE:

When designing images, ensure that all important information—such as text, logos, or key visuals—is placed at the center. This helps prevent essential content from being cropped on various mobile device screens, where aspect ratios and display areas may vary.

Types of Templates:

1. Text Message:

In RCS text messsage Must be less than 1000 characters.

2. Calendar Event: 

Required Fields:

1. Text - Must be less than 1000 characters.

2. Start time - You can select from the calender icon given or set the variable.

   Formate for the time: 05/15/2025, 8:00:06 AM

3. End time - You can select from the calender icon given or set the variable.

   Format for the time: 05/15/2025, 8:00:06 AM

4. Title - Must be less than 100 characters.

5. Description - Must be less than 500 characters.

6. Text to show - Must be less than 25 characters.

   
   

3. Carousal: 
-Number of cards must be between 2 to 10.

-For each card max sum of replies and action buttons must be less than 4.

-Card without any button may also be possible,

Required Fields:

1. Title - Must be less than 40 characters.

2. Description - Must be less than 112 characters.

3. Replies list - Must be less than 25 characters.

4. Action list - Must follow action validation described below.

5. Image urls - One variable/image is supported in each card.

   Dimensions for each card:

   960 × 720 pixels (Aspect Ratio: 3:2)

   ✅ Tips:

   Keep the file size below 1 MB (smaller is better for faster delivery).

   Use JPEG or PNG formats.

   Ensure important content (text, logos) stays within the center “safe area” to avoid cropping on different devices.

4. Dial: 

Required Fields:

1. Dial number - Variable supported. Must contain a phone number. (combination of +, #, and * with phone number are allowed like - +917316914378)

2. Text - Variable supported. Must be less than 1000 characters.

3. Text to show - Variable supported. Must be less than 25 characters.

5. Open_url:

Required Fields:

1. Text - Variable supported. Must be less than 1000 characters.

2. Text to show- Variable supported. Must be less than 25 characters.

3. Url - Variable supported. Url must start with https or http.

   

6. Rich card:

Required Fields:

1. Media url - Variable supported.

2. Replies list - Must be less than 25 characters.

3. Actions - Total number of Actions and Replies must be less than 4.

4. Title - Variable supported. Must be less than 40 characters.

5. Description - Variable supported. Must be less than 112 characters.

7. Suggested replies:
Max sum of replies and action button must be less than 11. At least one action or reply is required. It is similar to a text message with any type of action buttons and replies button.

 Required Fields:

1. Text - Variable supported. Must be less than 1000 characters.

2. Replies list - Must be less than 25 characters.

3. Actions - Max sum of replies and action button must be less than 11.

8. View Location: 

Required Fields:

1. Text - Variable supported. Must be less than 1000 characters.

2. Location query - Variable supported.

3. Text - Variable supported. Must be less than 1000 characters.

4. Text to show - Variable supported. Must be less than 25 characters.

Action button validations:

Calender Event:

Required field:

1. Text to show: 25 characters.

2. Start time:  One variable supported. Date & time should be in : Year-Month-Day T Hour:Minute:Second.Microseconds in UTC (ISO 8601 format).

3. End time: Variable support. Date & time should be in : Year-Month-Day T Hour:Minute:Second.Microseconds in UTC (ISO 8601 format).

4. Title: Variable support.

5. Description: Variable supported.

Dial:

Required field:

1. Dial number: Variable supported. Must contain correct phone number, with combination of + # and * are allowed

2. Text to show: Variable supported. Must be less than 25 characters.

Open url:

Required field:

1. Url: Variable supported. Url must start with https or http.

2. Text to show: Variable supported. Must be less than 25 characters.

Share location:

Required field:

1. Text to show: Variable supported. Must be less than 25 characters.

View location:

Required field:

1. Location query: Variable supported

2. Text to show: Variable supported. Must be less than 25 characters.

2. The promotional messaging is permitted only between 9 AM and 9 PM, as per the standard policy. Kindly schedule your promotional campaigns within this time frame.
   

NOTE : Please note that promotional messaging is permitted only between 9 AM and 9 PM, as per the standard policy. Kindly schedule your promotional campaigns within this time frame.

Set Up the Webhook to get the clients response on Webhook

NOTE : Please note that promotional messaging is permitted only between 9 AM and 9 PM, as per the standard policy. Kindly schedule your promotional campaigns within this time frame.

Step 1

Go to the registration panel and click on the edit option of  the registered Bot Id, for which you want the data:

Step 2

In the Edit Option = select the first dropdown and select the Call Back:

Step 3

Now enter the Webhook/ URL on which you want the update:

Save the URL, you will get the responses and the details on the saved Webhook.